America Ferrera is galvanizing the influence and power of the country’s Latinas.
The 36-year-old Honduran American actress and former Ugly Betty star has partnered with Desperate Housewives star Eva Longoria to launch She Se Puede, a digital lifestyle community created for Latinas.
Ferrera, Longoria and a group of powerful Latinas have high hopes for the new destination for the modern Latina.
“It’s a media platform that … inspires and affirms and informs Latinas on how to leverage our power in a way that transforms our lives, our families and our communities,” says Longoria.
Inspired by Dolores Huerta’s enduring phrase, “Sí, se puede!” the nonprofit initiative was also founded by experts in the political, entertainment and organizational worlds: Alex Martínez Kondracke, Carmen Perez, Christy Haubegger, Elsa Collins, Jess Morales Rocketto, Mónica Ramírez, Olga Segura, and Stephanie Valencia.
The site will cover fashion, health, culture and politics, an important subject during this election year.
Latinos account for 32 million eligible voters, the country’s largest ethnic voting block. She Se Puede, says Longoria, aims to “build a culture that allows Latinas to see that power, believe in that power and see that full potential released.”
The platform’s launch also comes amid a pandemic in which 34 percent of essential workers are Latino and communities of color have been hit hardest by job losses and lack of health care, as well as a divisive presidential election that sees Joe Biden trailing in the Latino vote in Florida, according to one poll. “We all truly know who’s on the side of Latinos, and it’s definitely not Trump,” she says. “This is the man whose administration is locking kids up in cages, who creates travel bans from countries that are poor, who wanted to sell Puerto Rico and exchange it for Greenland.
She Se Puede is a community where Latinas can find information that addresses our unique needs and supports us to move ourselves, our communities, and our country forward. To learn more, visit shesepuede.org.