Gina Rodriguez is representing the represented on The CW…
The network has launched #CWOpenToAll, a new on-air, digital, social and print campaign designed to reinforce the network’s commitment to inclusion and representation, featuring the 34-year-old Puerto Rican actress and Jane the Virgin star.
“We think this campaign really captures the spirit and mission of the CW and why our fans come to us,” said network president Mark Pedowitz. “We are committed to making sure our viewers see themselves represented on screen, and that we also have diverse voices being heard behind the camera.”
Pedowitz points out that 12 out of the CW’s 17 series this season are created and/or executive produced by women or people of color. Additionally, the network sees 47% women series regulars across its shows and 49% people of color series regulars.
“We are proud of the strides we’ve made and are continuing to make, and #CWOpenToAll reflects that, and helps drive the message that we want to be known as a place where all are welcome to be, and all are welcome to watch,” he continued.
#CWOpenToAll will feature a video component, with spots airing during the network’s primetime programming as well as being placed in house ad slots on cwtv.com, the CW and CW Seedapps and on social channels. There will also be a print portion of the campaign, which begins rolling out Monday in major market newspapers and industry trade publications. The message for both is that “the CW is a place for everyone, and all are welcome on-screen and in our audience.”
In addition to Rodriguez and her Jane the Virgincostars Jaime Camiland Justin Baldoni, who kicks off the video, other participating CW talent includes Riverdale’sCamila Mendes, Ashleigh Murrayand Casey Cott; Supernatural’s Jensen Acklesand Jared Padalecki; All American’s Daniel Ezra, Bre-Zand Taye Diggs; Crazy Ex-Girlfriend’s Rachel Bloom and Vincent Rodriguez III, television’s first transgender superhero, Supergirl’s Nicole Maines, and The Flashhimself, Grant Gustin.