Cesar Millan to Launch Pet-Centric SVOD Service & Linear Network “Cesar’s Pet Planet”

Cesar Millan is creating a whole new world…

The 49-year-old Mexican-American dog behaviorist and The Dog Whisperer star is launching a pet-centric SVOD service and linear network.

Cesar Millan

Millan, who has also starred in Cesar Millan’s Dog Nation and Cesar 911, is launching Cesar’s Pet Planet. The service will consist of original content and library titles spanning entertainment formats, films, training show and pet health series.

It’ll initially launch next year in Latin America via Digital Media Distribution’s SVOD and linear platforms. It is a tie up between Millan, DMD and Mucho Mas, the LA-based media company that focuses on programming for the Latino market.

“I am a committed animal and pet lover, and as a Latino, I understand firsthand, the commitment and esteem the community and culture holds for its pet friends and family members,” stated Millan. “The opportunity to join with Mucho Mas and DMD in this endeavor is an opportunity I know will resonate with the global Latino community and provide entertainment, informational and training content, and support for the marketplace. I am looking forward to launching the network with my partners and to creating exciting new and original programming.”

“The idea to form the network comes from the simple fact that the Latin American community has among the world’s highest levels of pet ownership—approximately 80% of Latino homes have a domestic animal,” said Mucho Mas Partners, Simon Wise and Javier Chapa. “Very simply, we are meeting the market’s needs and requests not only for inspirational and instructional content, but for original and classic scripted films and shows that share the world’s passion for home pets.”

“DMD is delighted to be partnering with Cesar Millan and Mucho Mas to create this innovative entertainment service. Latin America is experiencing rapid growth in innovative TV services and this network will appeal to key multiple demographics there and across the world,” added Daniel Sandelson, Chief Commercial Officer of DMD.

Nat Geo Wild Renews Millán’s “Cesar 911” for a Second Season

César Millán’s Wild days will continue…

The 42-year-old Mexican American dog trainer and television personality’s Cesar 911 has received a second season order from Nat Geo Wild.

César Millán

The order includes airing of Cesar 911 in the U.S. and internationally.

Nat Geo Wild recently registered its most-watched quarter since the network’s launch, including the first season of Cesar 911 becoming the it’s second-highest-rated series.

Produced by ITV Studios America (Hell’s Kitchen, Four Weddings) in association with Leepson Bounds Entertainment, Cesar 911 focuses on Millán’s work in communities terrorized by unruly hounds who wreak havoc on the community sidewalks, dog parks … even restaurants and offices.

Production on Season 2 is set to begin this spring.

Millán rose to acclaim as the star of Dog Whisperer with Cesar Millan, which was broadcast in more than eighty countries worldwide from 2004 to 2012.