Cesar Millan to Launch Pet-Centric SVOD Service & Linear Network “Cesar’s Pet Planet”

Cesar Millan is creating a whole new world…

The 49-year-old Mexican-American dog behaviorist and The Dog Whisperer star is launching a pet-centric SVOD service and linear network.

Cesar Millan

Millan, who has also starred in Cesar Millan’s Dog Nation and Cesar 911, is launching Cesar’s Pet Planet. The service will consist of original content and library titles spanning entertainment formats, films, training show and pet health series.

It’ll initially launch next year in Latin America via Digital Media Distribution’s SVOD and linear platforms. It is a tie up between Millan, DMD and Mucho Mas, the LA-based media company that focuses on programming for the Latino market.

“I am a committed animal and pet lover, and as a Latino, I understand firsthand, the commitment and esteem the community and culture holds for its pet friends and family members,” stated Millan. “The opportunity to join with Mucho Mas and DMD in this endeavor is an opportunity I know will resonate with the global Latino community and provide entertainment, informational and training content, and support for the marketplace. I am looking forward to launching the network with my partners and to creating exciting new and original programming.”

“The idea to form the network comes from the simple fact that the Latin American community has among the world’s highest levels of pet ownership—approximately 80% of Latino homes have a domestic animal,” said Mucho Mas Partners, Simon Wise and Javier Chapa. “Very simply, we are meeting the market’s needs and requests not only for inspirational and instructional content, but for original and classic scripted films and shows that share the world’s passion for home pets.”

“DMD is delighted to be partnering with Cesar Millan and Mucho Mas to create this innovative entertainment service. Latin America is experiencing rapid growth in innovative TV services and this network will appeal to key multiple demographics there and across the world,” added Daniel Sandelson, Chief Commercial Officer of DMD.

Millan to Host Endangered Animal-Themed Series “The Messenger”

Cesar Millan’s career is endangered

The 47-year-old Self-taught dog behaviorist and Dog Whisperer will host The Messenger, a six-part series with a focus on conservationists who work to save the world’s most critically endangered animals.

Cesar Millan

The Messenger will feature Millan as he ventures to various spectacular natural habitats, turning a spotlight on the triumphs and struggles of conservationists and the critically endangered animals they risk their lives to rescue and rehabilitate.

Millan calls the series “a natural extension of the work I have been doing with dogs… Animals have rights too and we need to respect their natural place in our world.”

Wildlife specialists Boréales and AB Productions produced the original French format and are teaming on the English-language version.

Millan will executive produce.

The original, titled Le Messager, premiered to good ratings on France 3 and Belgium’s AB3 in January this year.


“Dog Whisperer with César Millán” Heading to the CW in October

Prepare for the dog (Satur)days of fall with César Millán

The CW has unveiled “One Magnificent Morning,” a five-hour Saturday morning block targeting teenagers and their families.

César Millán

Set to launch on October 5, the 7:00 am-to-noon block will feature 10 new series from Litton Entertainment, including Dog Whisperer with César Millán.

The 42-year-old Mexican American dog trainer and television personality’s program sees him traveling far and wide to help pups and their families. Millán rehabilitates dogs and trains families to achieve a balance and natural relationship between people and their pets, and goes directly into the homes of dog owners to document the remarkable transformations that occur.

Some of the other programs for the educational block include Rock the Park, Calling Dr. Pol, The Brady Barr Experience and Expedition Wildlife.

Litton partnered with CBS last year for a similar three-hour block branded as “The CBS Dream Team, It’s Epic!

Nat Geo Wild Renews Millán’s “Cesar 911” for a Second Season

César Millán’s Wild days will continue…

The 42-year-old Mexican American dog trainer and television personality’s Cesar 911 has received a second season order from Nat Geo Wild.

César Millán

The order includes airing of Cesar 911 in the U.S. and internationally.

Nat Geo Wild recently registered its most-watched quarter since the network’s launch, including the first season of Cesar 911 becoming the it’s second-highest-rated series.

Produced by ITV Studios America (Hell’s Kitchen, Four Weddings) in association with Leepson Bounds Entertainment, Cesar 911 focuses on Millán’s work in communities terrorized by unruly hounds who wreak havoc on the community sidewalks, dog parks … even restaurants and offices.

Production on Season 2 is set to begin this spring.

Millán rose to acclaim as the star of Dog Whisperer with Cesar Millan, which was broadcast in more than eighty countries worldwide from 2004 to 2012.

Millán Hoping to Bring His Spanish Hit Show to the United States…

He’s successfully launched the Spanish-language series El Lider de la Manada in Spain… And, now César Millán is hoping to bring an English-language version of the show to the United States.

The 42-year-old Mexico-born self-taught dog training expert—who rose to fame as the host of the reality television series The Dog Whisperer with César Millán, now in its seventh
season and airing in more than 100 countries around the world—is shopping the English-version of El Lider, which translates to Leader of the Pack, to U.S. networks.

César Millán

In each episode of El Lider, Millán rehabilitates a homeless or abandoned dog and matches it with one of three contestants who compete to provide the dog with the best home.

El Lider premiered on Spain’s Cuatro network earlier this month to 1.4 million viewers, about five-times the average viewership for The Dog Whisperer on the same network.

The solid launch helped fast-track an English version of El Lider, which should start shooting a 12-epidode season in April. The show would premiere on an American network in December 2012.

In addition to The Leader of the Pack, Millán is also currently developing two TV specials to air in the U.S. next year.