MAC Cosmetics to Launch Selena-Inspired Collection

The late Selena Quintanilla’s music and style legacy lives on…

The late Mexican-American music superstar, known as La Reina de la Musica Tejana, is getting her own makeup line, MAC Cosmetics has confirmed via Facebook.

Selena Quintanilla

“Selena’s talent and beauty, inside and out have left a colorful, meaningful impact in the world that has continued to grow over the last two decades,” MAC senior vice president James Gager said in a statement. “We have heard the passion and enthusiasm from her fans and wholeheartedly agree that her legacy embodies MAC’s philosophy. We are so excited to announce a Selena inspired MAC collection debuting in the latter part of 2016.”

Selena’s sister Suzette Quintanilla hinted that Selena’s estate and MAC were “working on something big” at the 2015 Billboard Latin Music Awards. At the time she didn’t offer many details, but on Thursday she said, in the same press release, “I am so excited that MAC Cosmetics will be releasing a collection in honor of my sister Selena. Helping to create this collection brings me back to all those late night conversations on our tour bus when she spoke of having her own makeup line one day. If Selena were here she would be beyond ecstatic to have this happening. History is being made.”

The company’s decision comes after a social media campaign by fans to bring the line to life, which included viral hashtags and a formal petition.

Earlier this year, a die-hard Selena fan named Patty Rodriguez started an online petition on change.org asking MAC for a line inspired by her idol, which drew thousands of supporters.

The line will debut in the second half of 2016.

Selena was shot to death in 1995 by the president of her fan club. This year, she would have been 44.