Eva Longoria to Direct & Executive Produce HBO Max’s “The Gordita Chronicles” Pilot

Eva Longoria has lined up her next directorial project…

The 45-year-old Mexican American actress/producer will direct and executive produce The Gordita Chronicles pilot at HBO Max.

Eva Longoria

The single-camera family comedy hails from Josh Berman’s Osprey ProductionsZoe Saldana’s Cinestar Pictures, and Sony Pictures Television, where Berman’s Osprey Prods is under a deal.

Written by Claudia Forestier, The Gordita Chronicles centers on a willful, chubby, 12-year-old Dominican who struggles to fit into hedonistic 1980s Miami as her family pursues the American Dream.

Brigitte Munoz Liebowitz serves as executive producer and showrunner. Longoria executive produces via her UnbeliEVAble Entertainment. Zoe Saldana, Mariel Saldana and Cisely Saldana executive produce for Cinestar Pictures.

Sony Pictures Television is the studio.

Longoria will be making her film directorial debut with Searchlight’s Flamin’ Hot, an inspiring biopic about the janitor turned executive who created the flaming hot Cheetos snack. She’ll also direct the workplace comedy 24/7 and star alongside Kerry Washington for Universal and direct the action comedy Spa Day for Sony.

The former Desperate Housewives star made her television directing debut on Devious Maids in 2014. Her television producing/directing credits also include ESPN 30 for 30 documentary Versus, and episodes of Black-ish, The Mick and Telenovela.

Longoria made her pilot directing debut with the CW’s Glorious.

 

Bad Bunny Appears Opposite Chester Cheetah in New Flamin’ Hot Crunchy Cheetos Commercial

Bad Bunny has a flamin’ hot friendship…

The 26-year-old Puerto Rican Latin trap and reggaeton star and Chester Cheetah are BFFs in a new Cheetos commercial.

Bad Bunny & Chester Cheetah

In the 30-second spot, Bad Bunny is seen making music at the recording studio. He’s then handed a bag of Flamin’ Hot Crunchy Cheetos by Chester, which sparks immediate inspiration for the song in the commercial.

“I dress like this, I’m not going to change/ If you don’t like it, you don’t have to see,” he chants in Spanish.

Speaking Spanglish and rocking Cheetos fingers, he then says: “In life, you can choose to leave things just like they are or you can choose to leave your mark.”

The commercial is part of the “Deja Tu Huella” campaign — a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“I’m leaving my mark in many ways,” he previously told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”

In addition, Cheetos teamed up with the singer’s Good Bunny Foundation to give back to the Hispanic community with a $500,000 commitment.

Bad Bunny Partners with Cheetos for “Deja Tu Huella” Campaign

Bad Bunny’s making his (orange) mark…

Over the weekend, videos of the 26-year-old Puerto Rican Latin trap and reggaeton singer filming in the streets of California’s Boyle Heights in flooded social media. He was spotted by fans doing various takes for an upcoming Cheetos commercial, and the cat was out of the bag. “I wasn’t expecting that,” he tells Billboard by phone. “The word got around and it was like a sold-out concert,” he jokes.

Bad Bunny x Cheetos

After teaming up with various brands this year including Crocs, Bad Bunny has now joined forces with Cheetos for its “Deja Tu Huella” campaign — a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” says Bad Bunny, whose real name is Benito Antonio Martínez Ocasio. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”

Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.

“I’m leaving my mark in many ways,” Bunny continues. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”

But the partnership is more than just a campaign.

Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”

The Bad Bunny and Cheetos collaboration will be unveiled on Sunday, November 22 during the 2020 American Music Awards, where he’s a four-time nominee. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.

As for the “Yo Perreo Sola” singer’s favorite Cheetos flavor? “I like the ‘Flamin’ Hot Limón’ the most,” he concludes.