Robert Rodríguezis getting into business with Univision…
The Spanish-language network has announced a new partnership with El Rey Network, the upcoming English-language cable network from the 44-year-old Mexican American filmmaker and John Fogelman and Cristina Patwa’s FactoryMade.
El Rey is set to launch at the end of the year via Comcast.
Univision will be responsible for the back-office operations, sales and distribution of the network.
“The El Rey Network is going to be the home of kick-ass entertainment,” said Rodriguez at Univision’s upfront presentation.
The first shows from El Rey, according to the El Mariachi director, will be a TV version of his and Quentin Tarantino’s Dusk Till Dawnfilm and a still-unnamed action series developed by Fringeand Star Trek Into Darknessproducers Alex Kurtzman and Robert Orci’s K/O Paper Products.
Distributed by Comcast, the nation’s largest provider with more than 22 million subscribers, El Rey will offer a mix of reality, scripted and animated series, movies, documentaries, news, music, comedy and sports programming.
“This partnership with Comcast signals an important moment for the Latino community in this country – we are passionate about creating a wildly entertaining destination that we can be proud of by appealing to both Latino and mass market audiences,” said Rodriguez and Fogelman in a joint statement.
The network has entered into an agreement to launch by January 2014.