Abramorama has come aboard to release K-12, a full-length feature film based on the 24-year-old Puerto Rican and Dominican-American singer-songwriter and former The Voice contestant’s latest album of the same name that hits shelves September 6.
The Atlantic Recordsalbum, Martinez’s follow-up to her 2015 platinum debut Cry Baby, serves as a soundtrack companion to the musical film, which is written, directed and stars Martinez.
K-12 will premiere in Los Angeles on September 3 and in New York on September 5, the same night it will be shown as a one-night-only global event in theaters worldwide.
In K-12 the movie, Martinez stars as Cry Baby, a strong and sensitive girl who is sent off to a disturbing sleepaway school hidden underneath a grandiose façade.
Melanie Martinezis proving that (perfume) milk, it does a body good…
The 21-year-old Puerto Rican and Dominican American singer and songwriter has launched her own perfume.
Martinez’s Cry Baby album inspired her to concoct a fragrance for her fans, aptly titled Cry Baby Perfume Milk.
“The idea for this perfume has been cultivating in my brain since the moment I finished writing my album,” she said in an exclusive statement to Billboard.
Cry Baby Perfume Milk is a blend of sugary and spicy scents, with burnt caramel and woods combining for what she describes as a “nostalgic and sweet” smell.
It may seem a bit strange to think about spraying milk on your body, but the perfume’s name is simply a reflection of the bottle’s shape. Going along with Melanie’s “warped childhood aesthetic,” the fragrance comes in a vintage baby bottle, twist-off rubber top and all. While the perfume itself actually does look like milk, it sprays on clear.
Adding to the uniqueness of the perfume, it’s the first fragrance to be directly distributed by a record label (Melanie is signed with Atlantic Records). Melanie called the perfume creation process “magical,” but Nina Webb, VP of Marketing for Atlantic, said adding something like this to an artist’s repertoire is just as beneficial as it is exciting. “To be able to work with an artist like Melanie who has built such a loyal and passionate fan base is always the ultimate dream in artist development,” she told Billboard via email. “Melanie’s fans love and trust what she delivers, so we were excited to bring her vision to life.”
Cry Baby Perfume Milk will be available in the continental US and sold online at crybabybottle.com beginning December 19, but you can pre-order the fragrance now.