Kid Cudi Partners with Star Trek Franchise for New “Boldly Be” Campaign

Kid Cudi is releasing an out of this world collaboration…

The 39-year-old half-Mexican American rapper, singer, songwriter and actor is partnering with Star Trek for the sci-fi franchise’s new campaign.

Kid Cudi x Star TrekThe “Day ‘n’ Nite” rapper will be the face of its latest campaign titled “Boldly Be.” 

The collaboration is set to launch at New York Comic Con — held at the Javits Center — on October 12, and features a Fortnite gaming experience, a streetwear capsule collection and a new song from the rapper titled “Heaven’s Galaxy.”

Kid Cudi’s fandom of the franchise inspired “Heaven’s Galaxy,” which was produced by Dot Da Genius. The track will be available on streaming starting on October 12.

The Star Trek x Cudi streetwear collection includes tees, crewnecks, hoodies, a custom button-up T-shirt and a colorful leather varsity jacket.

NYCC attendees can hit up Star Trek x Kid Cudi’s booth 2653 to pre-order items from the collaboration, with the collection dropping on Kid Cudi’s website on October 16.

The Fornite experience, titled Star Trek x Kid Cudi: Mirror Mayhem, will see Kid Cudi stepping into the world of the franchise and the popular video game.

“Heaven’s Galaxy” will be in the game, in addition to previously unheard songs from the rapper’s forthcoming album, INSANO. 

According to the press release, players can “partner with Captain Skyles (Kid Cudi) on a mission to uncover the source of a sonic anomaly that threatens the peaceful planet Vada.”

The collab’s NYCC booth will also offer a first look at the gaming experience.

Kid Cudi to Release Trilogy-Capping Album “Man on the Moon III: The Chosen”

Kid Cudi is headed back to the Moon

The 36-year-old half-Mexican American rapper/singer, whose real name is Scott Mescudi, will return to the moon with his trilogy-capping album Man on the Moon III: The Chosen on Friday.

Kid Cudi

And he’s not flying solo: Pop Smoke will receive a posthumous credit on “Show Out,” also featuring Skepta, while Phoebe Bridgers appears on “Lovin’ Me” and Trippie Redd joins him on “Rockstar Knights.”

On Monday, Kid Cudi shared the abstract watercolor album artwork and the 18-song track list, which is divided into four acts: “Act 1: Return 2 Madness,” “Act 2: The Rager, The Menace,” “Act 3: Heart of Rose Gold” and “Act 4: Powers.”

“In the last 10 years, Scott Mescudi has been through hell and back. After feeling like his world was over, he found hope and overcame the darkness that was plaguing his life,” the album’s liner notes read. “But happiness isn’t forever. What he thought was peace turns into a nightmare. He finds himself lost dealing with the same pain he had not felt in years. In one night, he must face himself again and fight to win back his soul from the evil Mr. Rager.”

Kid Cudi first blasted off with Man on the Moon: The End of Day in 2009. His debut studio album was certified double-platinum by the Recording Industry Association of America (RIAA) and gained three Grammy nominations, two of which were specifically for his Billboard Hot 100 No. 3 hit “Day ‘N’ Nite.” The project’s sequel, Man on the Moon II: The Legend of Mr. Rager, arrived the following year. Now a full decade later, he’s ready to embark on the third and final leg of his expedition.

And he’s reigniting the hype with his first music video in four years, which is helmed by his frequent collaborator and renowned music video director Nabil.

Here’s the official album trailer for Man on the Moon III: The Chosen, which can be pre-ordered here:

https://www.youtube.com/watch?v=JvexZz-HJkA&feature=youtu.be

Kid Cudi Collaborates with Jaden Smith on “Higher Up” Track

Kid Cudi has joined forces with kid Smith on a new musical collaboration…

The 28-year-old part-Mexican American hip-hop artist/songwriter appears on a new track titled “Higher Up,” which has been released by Jaden Smith.

Kid Cudi

The new rap single contains rhymes from Will Smith and Jada Pinkett Smith’s 14-year-old son,  which are delivered over the instrumental track from Kid Cudi’s 2009 song. The young Smith presents a chilled-out R&B beat and some lyrics dedicated to his famous parents.

“Higher Up” opens with a gentle piano playing along a relaxed percussion beat. Jaden’s deep voice, which sounds very different from how his vocals sounded in his cameo on Justin Bieber‘s “Never Say Never,” comes as a surprise at the start of the song. Kid Cudi joins the rhymes during the song’s hook, singing the line, “Who’s all ready to go higher up?”

Smith sings, “I’m just a kid who’s not really a kid/ I’m different, dawg, I wear dresses / I’m not upset / You don’t mess with my style cause this stuff’s aggressive/ I’m sorry mom and dad I’m just trying to live, tell them bloggers when they see me to stay out my business.”

“Higher Up” is the first of two projects between Kid Cudi and Smith.

The “Day ‘n’ Nite” hitmaker has previously revealed that the young Smith would be a featured artist on his next album, Indicud, which is slated for release in 2013.