Eva Longoria Teams Up with Cris Abrego to Launch Hyphenate Media Group

Eva Longoria is proving to be a real (multi)hyphenate

The 48-year-old Mexican American actress, director and producer and Cris Abrego, two of the most high-profile Latinos in Hollywood, have joined forces.

Eva Longoria & Cris Abrego Longoria and Abrego have launched Hyphenate Media Group, a new Banijay-backed venture that will develop and produce its own slate as well as invest in creator-led companies.

The company, which has been in the works for months, was announced during a keynote with the duo, who have been friends for years, at Mipcom.

Abrego will serve as the CEO of the company, and Longoria will serve as its Chief Creative Officer.

As part of its launch, Hyphenate has acquired the full slate of Longoria’s UnbeliEVAble Entertainment, which has been behind series such as NBC’s Telenovela, ABC’s Grand Hotel and CNN’s Searching for Mexico.

As such, Hyphenate will take on Apple TV+’s Land of Women, a six-part series starring and exec produced by the Desperate Housewives star that will launch in 2024.

The company will develop and produce both scripted and unscripted series and both of them will produce for the business with all television projects directed by Longoria also coming under the new banner, which is set to firm up its leadership team later this year.

Abrego, who founded Below Deck producer 51 Minds Entertainment in 2003, will remain Chairman of Americas for Banijay and he also serves as Chair of the Television Academy Foundation and a member of the Executive Committee for the Television Academy.

The move marks Banijay’s first investment into the scripted space in the U.S.

Speaking at Mipcom, Abrego spotlighted the decision-making behind launching a diverse content company, as he quoted research that found 50% of American under-18s are not white.

“Supporting creatives in their vision is what we will do,” he added. “The train has left the station and the content has to reflect that.”

He cited influential and talented diverse creatives such as Jordan Peele and Ali Wong, whose work “used to be niche but is now the center.”

Reflecting on the company’s name and MO, Longoria said people had always mistaken her for an actor-turned-producer but she is in fact a “producer-director that fell into acting.”

“That multi-hyphenate is not surviving in Hollywood because the industry wants you to stay in your lane, particularly women,” she explained. “So it was my frustration and Cris’s ambition a couple of years ago after I realized it’s not just me who feels this way. I know creators who are being suffocated by the system so Hyphenate will create the ultimate model.”

Longoria added that the current U.S. labor action is “a direct result of creators taking control back.”

Eva Longoria to Deliver Keynote Address at Mipcom Cannes Next Month

Eva Longoria is preparing for a special keynote address…

The 48-year-old Mexican American actress, director, producer and Desperate Housewives star will deliver a joint keynote at Mipcom Cannes next month.

Eva LongoriaAlongside Banijay Americas chairman Cris Abrego, the Emmy-nominated Longoria will delve into the latest themes defining the entertainment industry, forecasting how they may shape the future both creatively and commercially.

The keynote will take place in the Grand Auditorium of the Palais des Festivals in Cannes on Monday, October 16 at 4:00 pm local time, as part of Mipcom’s Media Masterminds track.

Longoria and Abrego have been professional collaborators for more than two decades. Their talk will highlight their experiences and insights as industry leaders.

Besides her acting roles, Longoria has run her own production business UnbeliEVAble Entertainment since 2005. The company is behind ABC’s Grand Hotel, NBC’s Telenovela and Netflix’s Emmy Award-nominated documentary Reversing Row, as well as the culinary docuseries Eva Longoria: Searching for Mexico for CNN.

She made her feature directorial debut through Flamin’ Hot, which was released earlier this year through Searchlight Pictures on Disney+ and Hulu, and engages in philanthropic work and activism on issues such as diversity in the media and Latina entrepreneurism.

Abrego, the founder of 51 Minds Entertainment and a key player in the establishment of reality television in the U.S., is one of the most prominent television executives in the Americas and currently leads acquisitions and new business ventures across North and South America for Banijay.

Mipcom Cannes is one of the industry’s most significant global marketplaces, and it’s an honor to join the conversation as a keynote speaker alongside Cris,” said Longoria. “Our industry is facing tremendous disruption and transformation which can lead to opportunities that can transform and reshape the future of what content looks like.  I’m looking forward to discussing how we can drive what’s to come.”

Mipcom will run from October 17-19 in Cannes, France. Several industry keynotes such as Warner Bros Discovery International president Gerhard Zeiler have already been announced.

Eva Longoria Named to Variety’s “10 Directors to Watch” List for 2023

Eva Longoria is earning attention for her skills behind the camera…

The 47-year-old Mexican American actress, producer and activist has earned a spot on Variety’s 10 Directors to Watch in 2023 list.

Eva LongoriaFor more than a quarter-century, Variety has canvassed the field of emerging filmmaking talents for the artists whose voices set them apart: directors with an original point of view and the chops to go the distance. The idea: to identify talent before they “pop,” although in some cases, they’ve already started racking up awards — like Charlotte Wells, who won the Gothams’ Breakthrough Director prize shortly after being selected for the list.

Six of these filmmakers have yet to unveil their latest work to the world, and we’re grateful to them for giving us an early look. Three — Elijah Bynum, Laurel Parmet and Niza Mansoor — will debut their films later this month at the Sundance Film Festival.

Others, such as Longoria and Jingyi Shao, have made crowd-pleasers that will be released later in the year.

Eva Longoria
Flamin’ Hot
How long has the Desperate Housewives star wanted to direct?
“I’ve always been a director who fell into acting,” insists Longoria, adding, “I feel like I’m more comfortable behind the camera. I’ve really touched every rung of the ladder: I started with short films, I did a documentary, I did half-hour TV, I did multi-cam, I’ve done one-hours and pilots.” But starring on the hit series gave Longoria a special understanding of how the process works, a chance to learn at a budget far bigger than she would have to make her debut. “I used ‘Desperate Housewives’ as my film school. I paid attention to where the lights go, cameras, lenses. That was a decade of my life,” says Longoria, who found mentors along the way, including Ron Howard, who produced her second short film.

“My first feature was supposed to be this comedy at Universal with me and Kerry Washington.” But another project she was preparing came first, one rooted in a side of Los Angeles she insisted on showing authentically: “Flamin’ Hot,” about Richard Montañez, the former gangbanger turned Frito-Lay janitor who came up with the idea for the company’s super-spicy (and ultra-profitable) line of snacks.

“I like to produce with purpose,” she says. “Contributing to the world, to our art form, to societal and cultural change. This is a really important film because we Latinos don’t get a lot of bites at the apple.”

Technically, the Searchlight-backed comedy is a biopic — a genre with a tendency to be boring. “Flamin’ Hot” is never dull, but that took work. “When I read the original script, it had no point of view. It was like a documentary,” Longoria recalls. So she said, “This should be in his voice. He’s the smartest uneducated guy you’ll ever meet. It’s Scorsese meets Adam McKay.”
A twist on the American Dream shot in just 35 days, the result is inspirational and engaging, but also authentic, owing to the care Longoria took in representing a community she knew well. “Opportunity is not distributed equally. Talent is. All his life he was told, ‘No, ideas don’t come from people like you.’”

Influences: Ron Howard, Steven Spielberg, Martin Scorsese
Reps: Agency: WME; Management: Brillstein Ent.; Legal: Jackoway Austen Tyerman Wertheimer Mandelbaum Morris Bernstein Trattner & Klein

The 10 directors were honored in person on January 6 at the Palm Springs Film Festival, where a couple of last year’s alumni (Aitch Alberto and Goran Stolevski) will also be screening their films.

Click here for the complete list.

Ricardo Chavira to Appear Opposite Kim Cattrall in Netflix’s Drama Series “Glamorous”

Ricardo Chavira is about to lead a glamorous life…

The 50-year-old Mexican American actor and former Desperate Housewives star has landed a heavily recurring role opposite Kim Cattrall in Netflix’s drama series Glamorous, from Jordon Nardino and Damon Wayans Jr.

Ricardo ChaviraGlamorous, which originally had been ordered to pilot at The CW in 2019, tells the story of Marco Mejia, played by previously announced Miss Benny, a gender-nonconforming queer young man whose life seems to be stuck in place until he lands a job working for legendary makeup mogul Madolyn Addison (Cattrall). It’s Marco’s first chance to figure out what he wants out of life, who he actually is and what it really means for him to be queer.

Chavira plays Teddy. The handsome personal full-time driver for makeup mogul Madolyn Addison (Cattrall), as well as maybe her closest confidant. Professional but unpolished, Teddy isn’t wowed by Madolyn’s celebrity or beauty and enjoys calling her out on her bullshit and telling it to her like it is. Their friendly sparring and frank relationship betray a chemistry that could lead to more, if either of them was willing to admit it.

Nardino writes and exec produces the 10-part drama series, which is also executive-produced by Wayans Jr. and Kameron Tarlow of Two Shakes Entertainment. CBS Studios is the studio.

Chavira most recently appeared in the Netflix series Selena as a series regular and can next be seen in the upcoming third season of Apple’s Truth Be Told. He is best known for his portrayal of Carlos Solis in the hit ABC series Desperate Housewives. Other credits include Kevin Can Wait, Jane the Virgin, The Santa Clarita Diet, and Scandal

Eva Longoria’s New Docuseries “Eva Longoria: Searching for Mexico” Moved to CNN’s Linear Network

Eva Longoria’s search is switching locations…

CNN has moved the 47-year-old Mexican American actress, director and producer’s Eva Longoria: Searching for Mexico from its fallen streaming service CNN+ to its linear network.

Eva LongoriaThe news was revealed by Chris Licht, chairman and chief executive officer of CNN Worldwide, at the Warner Bros. Discovery Upfront in New York.

Eva Longoria: Searching for Mexico, which was unveiled as one of CNN+’s first series, will be moved to the linear network after the axe of the streaming service.

The series, which is produced by Raw TV, follows the Desperate Housewives star as she explores cuisine in Mexico. From harvesting blue agave for tequila as the Aztecs once did, to slow cooking traditional mole sauce in Oaxaca, Longoria will journey across the country.

It now sits alongside projects like Stanley Tucci: Searching for Italy, See It Loud: The History of Black Television (w/t), The 2010s from exec producer Tom Hanks, and CNN Films titles like Gabby Giffords Won’t Back Down and Little Richard: I Am Everything (w/t).

Ricardo Chavira to Guest Star on Season 3 of Apple TV+’s Series “Truth Be Told”

Ricardo Chavira is dealing with the Truth

The 50-year-old Mexican American actor has been cast in Season 3 of Apple TV+’s series Truth Be Told as a recurring guest star.

Ricardo Chavira

Descending into the world of true-crime podcasts, Truth Be Told stars Octavia Spencer as podcaster Poppy Scoville, who risks everything—including her life—to pursue truth and justice.

Based on the novel by Kathleen Barber, the series provides a unique glimpse into America’s obsession with true crime podcasts and challenges its viewers to consider the consequences when the pursuit of justice is placed on a public stage.

The upcoming season will see Poppy focus on a new case with newly added Gabrielle Union starring as Eva, an outspoken high school principal who becomes embroiled in a problematic incident.

With Spencer’s Poppy as the thread through the anthology series and a core cast around Spencer also staying on, each season tells a different story and features new stars opposite her.

The NAACP Image Award-winning series is created and executive produced by Nichelle Tramble Spellman. Season 3 is helmed by showrunner Maisha Closson, who also serves as executive producer.

In addition to starring, Spencer serves as executive producer alongside producing partner Brian Clisham via her company, Orit Entertainment. The series is produced for Apple TV+ by Hello Sunshine, Chernin Entertainment, and Endeavor Content.

Chavira most recently appeared in the Netflix series Selena as a series regular. He is best known for his portrayal of Carlos Solis on ABC’s hit series Desperate Housewives.

His other credits include Kevin Can WaitJane the VirginThe Santa Clarita Diet and Scandal.

Edward James Olmos to Appear in The Academy of Motion Picture Arts and Sciences’ New Latin Interview Series “Seen”

Edward James Olmos is making a seen

The Academy of Motion Picture Arts and Sciences has launched a new Latin interview video series titled Seen, that will feature interviews with Latino/a stars including the 74-year-old Mexican American Oscar-nominated actor.

Edward James Olmos

Hosted by journalist Nick Barili, Season 1 will feature interviews with Olmos, John Leguizamo and Eva Longoria.

“What a dream to host a series celebrating our community leaders like John Leguizamo, Eva Longoria and Edward James Olmos by giving them the recognition they deserve. Not only for trailblazing with their careers, but also for using their platforms to be a voice for our community. I look forward to sharing their journeys, their passions, and their legacy with the world,” Barili tells Deadline.

“This is a step in the right direction to address the lack of representation in Hollywood, but we still have a lot of work to do,” he added.

In the series premiere above, Barili has a one-on-one conversation with Leguizamo about how he navigated the industry over his decades-long career and how he’s confronted stereotypical casting. They also dive into the underrepresentation of the Latino community both in front of and behind the camera, tokenism, colorism, and what’s left for Leguizamo to accomplish.

“The conversation with John resonated with me at my core,” Barili said. “Not only is his show Freak the first time I truly felt seen, but also, he’s broken down walls for our community every step of his career. When Hollywood would only typecast him in stereotypical, one-dimensional roles, he took it upon himself to create, write and perform his own one-man shows that gave Latinos like me a chance to see themselves as three-dimensional characters that we didn’t get to see when we turned on the TV. They were complex, funny, courageous, vulnerable, and made me feel proud to be Latino.”

The second episode will feature an interview with Olmos, airing on January 31. Barili and Olmos pay a visit to the students from the Youth Cinema Project program at Los Angeles County’s Bell Gardens Intermediate School.

On February 7, Barili and Longoria tour her alma mater, California State University, Northridge, where she received a master’s degree in Chicano Studies in 2013 while filming Desperate Housewives.

Barili co-founded the Latinx in Media & Arts Coalition, which focuses on promoting Latinx creatives, increasing access to traditional and new-media platforms, providing resources and opportunities to youth, and cultivating the next generation of Latinx entertainment and creative professionals.

Vertical Entertainment Acquires U.S. Rights to Eva Longoria’s Comedy “Unplugging” 

Eva Longoria will be unplugging next spring…

Vertical Entertainment has acquired the U.S. rights to the comedy Unplugging, starring the 46-year-old Mexican American actress and former Desperate Housewives star, with plans to release it in theaters nationwide next spring.

Eva LongoriaThe film also stars Matt Walsh, Lea Thompson, Keith David and Nicole Byer.

In the feature directorial debut of veteran film editor Debra Neil-Fisher, husband and wife Dan (Walsh) and Jeanine (Longoria) plan a weekend getaway of “digital detox” without kids, phones, or social media. They need—or think they need—only clean fresh air and alone time together to rekindle their romance. But once they forego GPS to guide them and disconnect from the internet, can they reconnect their own internal servers to spark their marriage?

Johnny Pemberton, Al Madrigal, Joel Kim Booster, and Nancy Friedrich round out the cast of the film, scripted by Walsh and Brad Morris.

Longoria executive produced the film.

“I couldn’t have asked for a better time in the director’s chair than with this marvelous cast captained by Eva and Matt, and our dedicated crew,” said Neil-Fisher. “Vertical is the perfect partner to bring Unplugging to audiences next spring.”

Unplugging unites great talents in front of and behind the camera,” said Vertical Entertainment Partner Rich Goldberg, “and Debra’s storied skills as editor translate to a keen directorial eye for comedy.”

“Having previously partnered on many successful releases (Four Good DaysBuckley’s Chance) we know our friends at Vertical are the perfect distributor to bring the hilarious Unplugging to US audiences,” added Santor, who serves as Productivity Media’s CEO. “Eva and Matt are at the top of their game in this whip-smart, comedic look at relationships in the digital age, and we’re sure audiences will love it just as much as we loved making it.”

Eva Longoria to Guest Star on Disney+’s “The Proud Family” Revival “Louder and Prouder”

Eva Longoria is preparing for a moment of Proud

Disney+ has locked in a stacked cast of guest stars and new recurring talent for The Proud Family revival Louder and Prouder, including the 46-year-old Mexican American actress/producer, in commemoration of the original animated series’ 20th anniversary.

Eva Longoria

In addition to Longoria, best known for her starring role on Desperate Housewives, the guest-starring voice cast will feature A-listers from the worlds of music, film, TV and sports including LizzoLil Nas X, Chance the Rapper, Normani, Leslie Odom Jr., Tiffany Haddish, Lena Waithe, Anthony Anderson, Gabrielle Union, Debbie Allen, James Pickens Jr., Courtney B. Vance, Jane Lynch, Marsai Martin, Jaden Smith, Glynn Turman, Lamorne Morris, Brenda Song, Tina Knowles, Holly Robinson Peete, Al Roker, Bretman Rock, Gabby Douglas, Laurie Hernandez and Dominique Dawes, among others.

The series is set to launch on Disney+ in 2022

New recurring stars announced include Asante Blackk as Penny’s boyfriend, Kareem; rapper Artist “A Boogie” Dubose as Maya’s gamer brother, Francis “KG” Leibowitz-Jenkins; Raquel Lee Bolleau, who will reprise her role as Nubia Gross; and Marcus T. Paulk, who reprises his role as Penny’s classmate, Myron.

Airing on Disney Channel between 2001 and 2005, The Proud Family followed the misadventures of teenager Penny Proud (Kyla Pratt) and her numerous eccentric family members.

Louder and Prouder is currently in production at Disney Television Animation and will pick up the story of its central character, as it catches up with her parents Oscar (Tommy Davidson) and Trudy (Paula Jai Parker), her twin siblings BeBe and CeCe, her grandmother Suga Mama (JoMarie Payton) and dog Puff, and members of her loyal crew including Dijonay Jones (Karen Malina White), LaCienega Boulevardez (Alisa Reyes) and Zoey Howzer (Soleil Moon Frye), among others.

Other original cast members reprising their roles, as previously announced, are Cedric the Entertainer, Carlos Mencia, Maria Canals-Barrera and Alvaro Gutierrez. Additional recurring cast members new to the world of The Proud Family include Keke Palmer, Billy Porter, Zachary Quinto, and EJ Johnson.

The Proud Family: Louder and Prouder is executive produced by Bruce W. Smith and Ralph Farquhar, who served in the same capacity on the original series.

All seasons of The Proud Family are currently available for streaming on Disney+. Disney+ has release a 20th anniversary featurette, in which Louder and Prouder stars reflect on their draw to the original series.

Paramount+ Releases Trailer for Season Two of Lana Parrilla’s “Why Women Kill”

Lana Parrilla is preparin’ for the kill…

Paramount+ has released the official trailer for the second season of its anthology drama series Why Women Kill, starring the 43-year-old half-Puerto Rican actress and former Once Upon a Time star.

Lana Parrilla

The series hails from Desperate Housewives creator Marc Cherry, Imagine Television Studios and CBS Studios.

Allison Tolman plays Alma in the series, a timid and awkward housewife, who remains optimistic in the face of the world’s cruelty. Alma yearns for a spot in the local garden club and to see her ungainly daughter married, but her life is disrupted once she learns of her husband’s secret hobby.

Season two of Why Women Kill features a new ensemble cast and storylines set in 1949 that will explore what it means to be beautiful, the hidden truth behind the facades people present to the world, the effects of being ignored and overlooked by society and the lengths one woman will go in order to finally belong.

In addition to Parrilla and Tolman, the series also stars B.K. Cannon, Jordane Christie, Matthew Daddario, Veronica Falcón and Nick Frost also star.

Season 2 of Why Women Kill premieres on June 3 on Paramount+.