Longoria Signs on as Style Ambassador for Specsavers

Posted on July 30, 2015 by Tom Castaneda

Eva Longoria is making a spectacle of herself…

The 40-year-old Mexican American actress and philanthropist has signed on as a style ambassador for Specsavers.

As part of the agreement, Longoria will serve as the judge for the 2015 Spectacle Wearer of the Year competition presented by the New Zealand eyewear brand.

“As a glasses wearer I care about looking great in my frames,” says Longoria. “That’s why I’m thrilled to be launching Specsavers’ Spectacle Wearer of the Year competition and visiting New Zealand later this month to kick off the search.

“Wearing glasses is all about having fun and embracing your style. Whether I’m on set filming, studying or at a special event, accessorizing my look with glasses gives me confidence and allows me to make the ultimate style statement.”

Spectacle Wearer of the Year is a nationwide search to find New Zealand’s most stylish and confident spec-wearer. Longoria will join New Zealand comedian, Jeremy Corbett and L’Oréal Professionnel stylist, Peter Dutton to judge the competition.

Longoria became a spectacle wearer herself four years ago, after noticing her eyes felt strained from studying late at night for a Masters degree. An eye test revealed Eva needed glasses for reading, which have since become an invaluable part of her life – whether hitting the books or reading a script for her latest role.

The winner will be crowned New Zealand’s Spectacle Wearer of the Year for 2015 and will receive a trip for two to Los Angeles, to meet Longoria on set where she films her latest role. They will also receove spending money and a Spectacle Wearer of the Year prize pack including $500 worth of product from L’Oréal Professionnel and a year’s supply of designer glasses from Specsavers.

Longoria follows in the footsteps of previous ambassadors including; actress Sarah Michelle Gellar, style icon and Mad Men star Christina Hendricks, WORLD designer Denise L’Estrange-Corbet, model and TV personality Colin Mathura-Jeffree, TV fashion star Gok Wan and media personality Paul Henry.

J Balvin Releases Video for New Single “Ginza”

Posted on July 21, 2015 by Tom Castaneda

J Balvin is taking risks with his latest single…

The 30-year-old Colombian reggaeton singer has released the official video for “Ginza,” the new track he recently performed at the Premios Juventud.

J Balvin adds a bit of soca to his familiar reggaeton sound on the blazing dance track, to equally contagious effect.

“With ‘GInza’ I wanted to go beyond my comfort zone,” he said in a statement, “take a risk and bring a new sound to my music. I want to continually explore new and original ideas for Latin music…Cowards rarely make history.”

J Balvin has a jam-packed summer/fall ahead of him. After having turned down an invitation to perform at Donald Trump‘s Miss USA pageant following the presidential hopeful’s controversial remarks about Latinos, he’s instead performing at the July 25 opening ceremony of the Special Olympics World Games in Los Angeles, joining First Lady Michelle Obama, Eva Longoria, and fellow headliners Stevie Wonder and Avril Lavigne.

Then, starting in September, he’ll head out on his La Familia tour with Becky G. The tour kicks off September 23 in Miami and wraps October 25 in San Diego, California.

Longoria Launching Her Own Clothing Line in Fall 2016

Posted on July 9, 2015 by Tom Castaneda

Eva Longoria is expanding her empire…

The 40-year-old Mexican American actress, producer, director, activist and businesswoman is set to launch a new line of clothing in the fall of 2016.

Longoria, best known for playing the loud-mouthed and flashy Gaby Solis on Desperate Housewives, says she prefers styles that are “classic and comfortable” rather than too trendy. And it’s this effortless chic look that she plans to bring to life with her new collection.

The actress, who has dabbled in fragrances and bedding before, is finally embracing her love of fashion after years of sewing dresses and costumes for herself and friends.

“Now it’s time to move into apparel,” Longoria told WWD. “Before, I was just too busy.”

The yet-to-be-named line is licensed under Sunrise Brands, which is also working on Melissa McCarthy‘s Seven7 collection, due out this fall.

Longoria hopes to eventually expand into handbags, accessories and shoes, however her first collection will consist of “dresses, career apparel and casual sportswear.”

Distribution and price points are also undisclosed at this time.

The ultimate goal, she says, is to “offer women versatility while evoking confidence, comfort and a sense of glamour.”

Chavira to Guest Star on ABC’s Drama Series “Castle”

Posted on March 1, 2015 by Tom Castaneda

Ricardo Chavira is getting political… At least on the small screen.

The 43-year-old Mexican American actor has landed a key role on ABC’s drama series Castle.

Chavira, best known for portraying Eva Longoria’s husband on Desperate Housewives, will play Alex Lopez, a popular congressman whose life may in danger.

Chavira will appear in Episode 18, when Detective Ryan — who it was established has been working side jobs — pulls some hours at his brother-in-law Frank’s private security company, which has been charged with protecting Congressman Lopez.

Teasing the Ryan-centric episode, showrunner David Amann told TVLine, “He gets involved in a situation where [he and Frank] are guarding somebody important and an incident occurs, and he is caught in the middle of it.”

Chavira’s post-Desperate Housewives credits include Burn Notice, Welcome to the Family and Bad Teacher.

Castle resumes its season, with Episode 17, on March 16.

Moreno Brooks to Star Opposite Eva Longoria in NBC’s “Telenovela” Series

Posted on February 22, 2015 by Tom Castaneda

Jose Moreno Brooks is ready for a little melodrama in his life…

The Latino semi-pro-soccer-player-turned-actor has landed a series regular role in NBC’s 13-episode single-camera comedy series Telenovela.

Starring and executive produced by Eva Longoria, the series is based on an idea by Longoria.

Directed by Steve Pink, Telenovela stars Longoria as popular diva Ana Maria, star of Latin America’s most beloved telenovela who strives to stay on top in a world where the drama on-camera is nothing compared to the drama off-camera.

Moreno Brooks will portray Gael Garnica, a masculine soap star who happens to be gay, married and not in the closet. He’s one of Ana’s best friends.

Jencarlos Canela and Diana Maria Riva co-star.

Longoria and Ben Spector executive produce for Universal Television. The project is written/executive produced by Chrissy Pietrosh and Jessica Goldstein.

Moreno Brooks’s other television credits include appearances on Big Time Rush, The Nine Lives of Chloe King, The Game and One Bad Choice.

Canela Signs with ICM Partners

Posted on February 4, 2015 by Tom Castaneda

Jencarlos Canela is changing teams…

The 26-year-old Cuban American actor and musician has signed with the talent and literary agency ICM Partners.

Canela, currently one of the busiest Latin stars in Hollywood, just booked the male lead opposite Eva Longoria in her new NBC comedy Telenovela.

His other television credits include top-rated Telemundo series, Mas Sabe El Diablo.

As a musician, Canela’s 2009 debut album Buscame entered the Latin charts at No. 1 and was certified Gold within weeks of release. The following year, he was nominated for Best New Artist at the Latin Music Billboard Awards.

He will spend the next month on tour in the U.S.

Canela is managed by Ivan de Paz.

Longoria to Star in NBC Comedy “Telenovela”

Posted on January 17, 2015 by Tom Castaneda

Eva Longoria is heading back to the spotlight on the small screen…

NBC has given a 13-episode order to the 39-year-old Mexican American actress’ single-camera comedy Telenovela.

It will mark Longoria’s first series starring role since Desperate Housewives.

Telenovela, set behind the scenes of a Spanish language telenovela, was guaranteed a 13-episode order if Longoria committed to star in the project and a pilot order if she didn’t.

Additionally, since Telenovela is set behind the scenes of a telenovela, NBC has had discussions with sister network Telemundo about doing 4-5-minute segments in Spanish that would be used to promote the NBC series to Spanish-speaking audiences.

Despite the straight-to-series 13-episode order, Telenovela will do a pilot.

NBC was one of two networks pursuing Longoria in a big way this development season. At ABC, there was a comedy from ABC Studios. It was fast-tracked as a script that will go to pilot with a 13-episode penalty for Longoria attached if she commits to star.

Longoria had been developing Telenovela through her Universal Television-based UnbeliEVAble at NBC for some time.

Written/executive produced by Cougar Town co-executive producers Chrissy Pietrosh and Jessica Goldstein, based on an idea by Longoria, it stars Longoria as the willful but popular diva Ana Maria, star of Latin America’s most beloved telenovela who strives to stay on top in a world where the drama on-camera is nothing compared to the drama off-camera.

Since the end of Desperate Housewives, Longoria had been focused on producing through her UnbeliEVAble banner. She executive produces Lifetime’s Devious Maids and her company has sold nine projects this development season, including medical drama Critical at NBC and Texas political/family drama Pair of Aces at ABC.

Longoria to Announce This Year’s SAG Award Nominations

Posted on December 2, 2014 by Tom Castaneda

Life’s a SAG for Eva Longoria…

The 39-year-old Mexican American actress and former Desperate Housewives star been tapped to present the Screen Actors Guild nominations on December 10, SAG officials announced Monday.

Longoria, an executive producer on Lifetime’s Devious Maids, will be joined by The Fault in Our Stars’ Ansel Elgort.

The nominations will be unveiled at 6:00 am PT by the duo.

The SAG Awards will take place on January 25, 2015 and will be televised by TNT and TBS beginning at 5:00 pm PT.

Longoria In Talks to Star Opposite Demian Bichir in Low Riders-Themed Movie

Posted on October 30, 2014 by Tom Castaneda

Eva Longoria’s career may be hitting a low point…

The 39-year-old Mexican American actress

From Universal Pictures, Blumhouse Productions and Imagine Entertainment, the film takes place in the East LA world of low rider cars and street tagging.

Bichir was already tapped to play the lead in the film, with Ricardo de Montreuil on board to direct the script, which was written by Josh Bierne-Gordon and Justin Tipping. Previous drafts were written by Cheo Hodari Coker and Elgin James.

Longoria is currently filming Bichir’s directorial debut Refugio, a Mexico City-set drama about a young dreamer who’s born in the circus and embarks on a search to find his long lost true love. Longoria plays a horse acrobat who joins the circus trying to heal a broken heart.

There’s no word on who Longoria would portray in the upcoming feature if she agrees to make the movie.

ABC Buys “Splitting the Difference” from Longoria’s UnbeliEVAble Entertainment

Posted on October 10, 2014 by Tom Castaneda

Eva Longoria is splitting with ABC…

Splitting The Difference, a comedy created by filmmaker Kat Coiro, has sold to ABC with penalty.

It hails from the 39-year-old Mexican American actress’ UnbeliEVAble Entertainment and Universal Television, where the company is under a first-look deal.

The project is based on Tré Miller-Rodriguez’s memoir Splitting the Difference, which chronicles her life in New York as a 34-year-old widow who reunites with the daughter she gave up for adoption at 18.

The ABC show, written by Coiro, centers on a buttoned-down 17-year-old who reunites with her recently widowed 36-year-old biological mom and they become the heart of a patchwork family bound by more than blood.

Coiro and UnbeliEVAble’s Longoria and Ben Spector will executive produce.

This is the fifth sale for UnbeliEVAble this development season.

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