Lionel Messi is kickin’ his way to the top of the earnings charts…
The 33-year-old Argentine soccer star, who plays for FC Barcelona, is the top-earning Latinx celebrity on Forbes’ recently released The Celebrity 100 list, which ranks the world’s highest-paid celebrities of 2020.
Messi, who has been awarded both FIFA’s Ballon d’Or and the European Golden Shoe for top scorer on the continent a record six times, comes in at No. 5 with earning of $104 million.
His current contract with Barcelona is through 2020-21 and pays him more than $80 million annually. He also has a lifelong deal with Adidas, and he launched his own clothing line and opened his first retail outlet, The Messi Store, in September 2019 in Barcelona.
The World Health Organization (WHO) tapped Messi in March 2020 to help lead a worldwide campaign aimed at stopping the spread of the COVID-19 pandemic.
Nipping on Messi’s heels is another soccer star and his former teammate… Neymar.
The 28-year-old Brazilian soccer player comes in at No. 7 on the list with earning of $95.5 million.
Neymar is currently on a five-year contract with Paris Saint-Germain through June 2022 worth $350 million in salary.
His transfer from Barcelona to PSG stands as the most expensive in the world at $263 million, which the French club paid in full ahead of his signing.
He’s the second most popular athlete on social media with a combined 244 million followers on Facebook, Instagram and Twitter.
Nike‘s Jordan Brand signed Neymar as its first soccer ambassador in 2016. In March 2020 its film unit released a movie about his life.
Jennifer Lopez is this year’s highest-paid Latina on the list.
The 51-year-old Puerto Rican superstar comes in at No. 56 on the list with earnings of $47.5 million.
One of the more popular celebrities when it comes to endorsements, J.Lo has deals with Versace, DSW, Quay sunglasses and her own fragrance.
In 2018, she played her final shows at Las Vegas’ Zappos Theater, grossing more than $100 million in two years–the top Vegas residency by a Latin artist. She tacked on another $55 million in 2019 ticket sales for her ensuing world tour, which included stops in Egypt, Israel and Russia.
Lin-Manuel Miranda makes his first appearance on The Celebrity 100.
The 40-year-old Puerto Rican actor/rapper/lyricist/composer and Broadway star, the creator of the hit musical Hamilton, comes in at No. 62 with earning of $45.5 million.
Disney acquired worldwide rights to the film version of Hamilton in February 2020 for $75 million. And he helped create a $1 million emergency relief fund to benefit artists impacted by COVID-19 in Puerto Rico.
Other Latinx celebrities making the list include Howie Dorough (as a member of Backstreet Boys); Sofia Vergara, the world’s highest-paid actress; Robert Trujillo (as a member of Metallica); tennis star Rafael Nadal; and Mexican boxer Canelo Alvarez.
Forbes’ list ranks “front of the camera” stars around the globe using pretax earnings from June 2019 through May 2020 before deducting fees for managers, lawyers and agents. Figures are based on information from Nielsen Music/MRC Data, Pollstar, IMDB, NPD BookScan and ComScore as well as interviews with industry experts and many of the stars themselves.
In total, the 100 celebrities racked in a total of $6.1 billion in pretax earnings, which took a $200 million dip from last year after the pandemic halted — or rather redirected — lots of business models.
Here’s a look at the Latino/a celebrities who made the list this year:
No. 5 Lionel Messi, 33, Argentina, Soccer, $104 million
No. 7 Neymar, 28, Brazil, Soccer, $95.5 million
No. 56 Jennifer Lopez, 51, USA (Puerto Rican), Entertainment, $47.5 million
No. 62 Lin-Manuel Miranda, 40, USA (Puerto Rican), Entertainment, $45.5 million
No. 64 Howie Dorough (Backstreet Boys), 47, USA (Half-Puerto Rican), Music, $45 million
No. 71 Sofia Vergara, 48, Colombia, Entertainment, $43 million
No. 78 Robert Trujillo (Metallica), 55, USA (Half-Mexican)Music, $40.5 million
No. 80 Rafael Nadal, 34, Spain, Tennis, $40 million
No. 91 Canelo Alvarez, 30, Mexico, Boxing, $37 million
Click here for the complete list.