J Balvin Teams Up with Guess for Collection Inspired by Latest Album “Colores”

J Balvin is bring hiscoloresto (fashion) Life…

The 35-year-old Colombian reggaeton singer has joined forced with GUESS to launch a Colores-inspired collection for men, women and kids. 

J Balvin x Guess Colores Collection

The multi-color, tie-dye collection includes cropped hooded sweatshirts, swimwear, bodysuits, joggers and J Balvin’s signature matching two-piece tracksuits.

It’s the second time J Balvin collaborates with GUESS to design a clothing collection. 

Last year, he launched a Vibras-themed campaign with 90’s Miami-inspired designs and ready-to-wear accessories.

“What was interesting this time around compared to last time is that we really got to work with him from the inception of the album,” says Nicolai Marciano, director of brand partnerships at GUESS. “I knew he was working on an album before it was called Coloresand once it became Colores, we started working on the creative process and so as we were designing the collection as he was creating the album.”

J Balvin x Guess Colores Collection

“Everything about the collection really represents him and how he feels and the energy he likes to put out. It’s been great to see it come together in an ideal working situation with an artist. We were really able to find the balance between what he wanted and what made sense for us as a brand,” says Marciano.

A standout design is a Colombia-inspired print jacket, shorts and a bucket hat.

J Balvin x Guess Colores Collection

“It’s an idea one of our designers pitched. The photos [on the print] are a collection of different images from around Colombia mixing architecture, agriculture, landscape and kind of just really displaying the different elements that make up Colombia,” explains Marciano. “We were able to use this interesting nylon fabric that showed a lot of saturation of colors where it feels very like alive so it was interesting to see how it was put together. We were all very impressed with the end result.”

The new Colores-inspired collection is now available online.

Jennifer Lopez Signs Multi-Year Touring Deal with Live Nation

Jennifer Lopezis taking the show on the road…

The 50-year-old Puerto Rican superstar, who wowed a global audience of 100 million with her co-headlining Super Bowl Halftime Show, has signed a major multi-year touring deal with Live Nation.

Jennifer Lopez

“Jennifer Lopez has given fans spectacular live performances for decades through sold out tour dates and her Las Vegas residencies,” said Brad Wavra, senior vice president touring, Live Nation.

WhileJ.Lo‘s recent Super Bowl halftime performance was a highlight, Wavra says it’s Lopez’s2019 It’s My Party Tour (produced by Live Nation) that really cemented the partnership, featuring Lopez’s thrilling brand of signature pop hits, from “Ain’t Your Mama” and “El Anillo” to “Let’s Get Loud” and “Live It Up.”

“The demand to see Jennifer live is only growing,” Wavra said. “Live Nation is proud to be partnering with such a worldwide phenomenon for years to come.”

Lopez has established a career as an actress, producer, singer and entertainer with extensive projects in music, film and television with more than 75 million records sold globally, in addition to a cumulative worldwide box-office gross of more than $3 billion.

Lopez, who is the only female artist to have a No. 1 album and No. 1 film at the box office simultaneously, will next star in the movie musical Marry Me withOwen Wilsonand Colombian recording artist Maluma. The film is set in the world of pop music, which celebrates the unlikely romance between a pop star and a fan. 

Earlier this week, Lopez took the top prize forPollstar’Best Latin Tour(It’s My Party).

Lopez has returned for another season as the global face of Guessand has been appearing in global advertising campaigns for both Guess and the brand’s more fashion-forward label, Marciano. Lopez also has deals with Versaceand Coach, with more on the way.

Lopez was a Fly Girldancer on In Living Color before she decided to pursue an acting career in 1993. It was the 1997 film Selena, directed by Gregory Nava, that made her a household name and earned her a Golden Globenomination.

Lopez, who has millions of followers on social media, including more than 110 million on Instagram, is part of a new remix of the song “RITMO” — the 2019 single by the Black Eyed Peas and J Balvin.

Jennifer Lopez Appears in Coach’s Spring/Summer 2020 Campaign


Jennifer Lopezis this year’s face of fashion… And, she’s being recognized for her style.

The 50-year-old Puerto Rican superstar has landed another fashion campaign, Coach’s Spring/Summer 2020 campaign launching this week.

Jennifer Lopez x Coach

The photos feature a number of sleek looks, including one standout: a sweater with Barbra Streisand‘s face on it. The Funny Girl superstar took to Twitter to praise the look. 

Jennifer Lopez x Coach

“Love this! Hi @jlo — nice to see you wearing my face!,” she wrote with a tongue out emoji and a yellow heart.

JLo was elated with the shout out, and quickly replied, “OMG!!!!! Love youuuuu @BarbraStreisand.”

Lopez was announced as the new face of Coach back in November. 

“I’m so excited for this collaboration with Coach” she said at the time via Instagram. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”

This year, J.Lo has already appeared in campaigns for Guess and Versace.

GUESS? to Launch J Balvin’s Vibras Capsule Collection in February

There’s no more guessing when J Balvin’s new collection for GUESS?is hitting stores….

The 33-year-old Colombian singer and trendsetter has teamed up with GUESS? to bring to life the brand’s spring 2019 Vibras capsule collection.

As the face of the new campaign, men and women will be blessed with a 42-piece vibrant capsule collection inspired by J Balvin’s chart-topping 2018 album, Vibras.

“Everything in this capsule is very ’90s Miami inspired,” Balvin said in a statement. “The collection is about Vibras; nice energy, nice vibes, just smile and that’s what we need, all love. Partnering with GUESS and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”

Nicolai Marciano, director of brand partnerships for GUESS? Inc. and GUESS Jeans U.S.A., also discussed the partnership, saying, “J Balvin is full of life and good energy. The entire collection is about vibes and what he represents to the culture and the music. Watching him express that through the GUESS lens in the campaign and his influence on the clothing and colors was transformational and a first for GUESS. To be able to make this happen with J Balvin and with GUESS is a special moment in time.”

The Vibras capsule collection, launching February 7 in GUESS stores and online, will include a selection of ready-to-wear clothes and accessories for both men and women, infused with Balvin’s personal style and colorful, risk-taking aesthetic.

J Balvin Named the Face of Guess’ Spring 2019 Vibras Capsule Collection

J Balvin is vibin’ for Guess?

The 33-year-old Colombian reggaeton singer has been named the face of Guess’ Spring 2019 Vibras capsule collection.

J Balvin Guess Campaign

“It has been a blessing to change the game with GUESS by bringing the fashion world into some of the tour merchandise for the VIBRAS tour,” Balvin said in a statement. “It’s been a perfect fit for my style, and the reaction among fans has been so wonderful. I’m very happy to now bring our partnership to another level.”

Nicolai Marciano, director of brand partnerships for GUESS?, Inc. and GUESS Jeans U.S.A., also discussed the partnership with the singer, saying, “The entire J Balvin campaign is about vibes, ‘Vibras.’ The campaign is an expression of who J Balvin is paired with the heritage of GUESS. Considering J Balvin is one of the biggest artists in the world, and GUESS has a huge Latin fanbase, I knew it would be a perfect partnership to extend our global retail platform to his fans globally and connect with them beyond the music.”

The rest of the images from the campaign are set to arrive in mid-January next year via GUESS’ online and social platforms, retail stores and fashion magazine ads.

Jennifer Lopez Named the New Face of Guess

It looks like your guess may not be as good as Jennifer Lopez’s…

The 48-year-old Puerto Rican superstar has been tapped as the new face of Guess.

Jennifer Lopez

Lopez, one of the busiest women in Hollywood, has previously made her mark in the fashion world by collaborating with brands like Giuseppe Zanotti.

J.Lo., currently enjoying the success of her All I Have residency in Las Vegas, will team with brand co-founder Paul Marciano, and will star in the brand’s upcoming Spring 2018 marketing campaign.

“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” she said in a statement. When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ spring 2018 campaign.”

Lopez joins current Guess campaign stars including singer Camila Cabello and rapper A$AP Rocky.

Her campaign was shot in an elegant villa by fashion photographer Tatiana Gerusova and draws inspiration from her life as a performer and actress.

“Jennifer Lopez is a Guess Girl’s dream! She is an accomplished artist, she is iconic, and sensual,” added Marciano.

“Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new Guess Girl and at the same time ‘Femme Fatale‘ of Marciano.”

By working with the label, Lopez, who was recently named one of the highest paid women in the music business by Forbes, follows in the footsteps of Claudia Schiffer, Drew Barrymore, Adriana Lima and Kate Upton.

Camila Cabello to Perform at This Year’s iHeartRadio Fiesta Latina

Camila Cabello is ready for a Fiesta… 

The 20-year-old Cuban and Mexican singer and former Fifth Harmony member is set to perform at this year’s iHeartRadio Fiesta Latina.

Camila Cabello

Cabello, whose forthcoming debut solo album will be released in September, joins a lineup that includes CNCODon OmarGente de Zona and Nacho.

Cabello, the new face of Guess’ 2017 Fall campaign, performed for the first time as a solo artist at the 2017 Billboard Music Awards.

The fourth annual iHeartRadio Fiesta Latina will take place at the AmericanAirlines Arena in Miami on November 4 and will be broadcast as a special at a later date on Telemundo. This is the third year the fest takes place in Miami.

The event will be hosted by radio personality Enrique Santos, who is also the chairman and chief creative officer of iHeartLatino.

Mexican stars Reik and Jesse & Joy are also slated to perform and more acts will be announced soon.

In addition to the special re-broadcast on Telemundo, iHeartRadio Fiesta Latina will video stream live exclusively on Telemundo.com and broadcast live on iHeartMedia Spanish-Pop, Tropical and regional Mexican music.

Hometown Héroe: Weslaco’s Wardrobe Warrior Myleen Trevino

It’s not really common to grow up and live your childhood dream. After all, most little ones say they want to be professional athletes, performers or even astronauts.

But Myleen Trevino is one of those rare exceptions… And this Jill of all trades is shooting for the stars in her quest to be fashion’s next big thing.

Myleen Trevino

“I see myself living in California… in La La Land and seeing my work on the big screen,” declares the 29-year-old Mexican American fashionista, a native of Weslaco, Texas. “I pray that I’m continuing my work as a stylist and working on major film and television projects, as well as working with A-list celebrities.”

From the moment she could dress herself Trevino says she was her own stylist. And her parents’ experiences as models would further ignite her passion for fashion.

“I started enjoying fashion at the age of 6,” recalls Trevino, who currently resides in Dallas, where she works as a stylist to stars big and small. “My parents modeled for Barbizon Modeling & Talent Agency, and I would watch home videos of them walking the runway. Watching them all Barbie- and Ken-like in their extravagant-looking clothing was so inspiring to me. I just knew I’d be involved in the fashion industry, in one way or another.”

Three years later, Trevino was learning how to sew from her grandmother, who enjoying creating garments and making quilts for her grandchildren.

Myleen Trevino's Styling Work

“My grandmother taught me how to use the sewing machine,” says Trevino, who would research the creations of designers and fashion houses like Alexander McQueen, Chanel and Max Azria. “So I started playing with fabric and making my own clothes.”

By the time Trevino reached high school, the style-savvy savant was the go-to girl for everything fashion.

“I’d give makeovers and let girls borrow my clothes, and I didn’t even care if I got my clothes back,” remembers Trevino, who appreciated the opportunity to hone her hair, makeup and dressing skills. “I really just wanted to see my style on someone else, and I was proud when they felt confident and happy with their look.”

Trevino, knowing her life’s mission, attended the Art Institute of Houston and the Art Institute of Dallas, where she studied fashion retail management and fashion design.

Myleen Trevino's Styling Work

“Fashion school helped me tremendously and really prepared me for the industry,” acknowledges Trevino. “I learned about fabrics, textures, fit and trends. Fashion is always changing and you have to keep up! You think you know everything because you dress well, but you sit in a classroom and quickly discover there’s so much more to learn.”

But Trevino didn’t just study fashion; she lived and breathed it. Throughout her high school and college years, she worked at several retail stores like Guess, Ralph Lauren, BCBG and Nordstrom.

“Retail helped put things into perspective when it came to the fashion industry,” says Trevino. “It helped me expand my knowledge base, including learning about retail concepts, styling clients and customer service.”

Myleen Trevino's Styling Work

But it would be Trevino’s fateful meeting with her school’s career placement officer that would lead her onto her current path as a stylist.

“She recommended I look into being a dresser for runway fashion shows,” says Trevino. “I ended up doing my first styling job at Houston Fashion Week, where I helped dress the runway models for Fendi.”

In no time, Trevino has managed to make a name for herself in the Lone Star State. She’s worked with La Mode Magazine, Austin Fashion Week and several brands/designers like Sharrari Swimwear and Abi Ferrin. In addition, the fashionista has had the opportunity to style celebrities like Dallas Cowboys ‪tight end Jason Witten, America’s Next Top Model contestant Hannah Jones and Survivor: Guatemala winner Danni Boatwright and singer Solange Knowles, Beyonce’s sister.

“Solange came into BCBG to shop and I had the pleasure of helping her choose outfits and accessories for some upcoming trips and events,” says Trevino. “She had a great sense of style, a sweet personality and was confident in my choices.”

Myleen Trevino's Styling Work

So what does it take to become a master wardrobe stylist? It’s all about the research, according to Trevino.

“You have to really study a person and get a sense of who they are, so that you find the right outfits for them,” says Trevino, who keeps up-to-date on the latest fashion trends by reading magazines like Vogue, Marie Claire and WWD. “I want my clients to feel comfortable, stylish, confident and happy with their look.”

And it appears that Trevino could be increasing her client list in the near future. She recently signed with On Set Management, an agency that will be helping her secure more high-profile projects like her most recent project, wardrobe styling on a catalog and website photo shoot for JCPenney corporate.

“My agent says there’s more work to come,” announces Trevino, who says growing up in a small town made her want to stand out instead of fit in. “Once I get more big name projects on my resume, I definitely will be more confident to take my skills to Los Angeles!”

Myleen Trevino's Styling Work

With her strong work ethic, determination to succeed and style savoir-fair, there’s no doubt Trevino will be moving to La La Land in the near future. And, she’ll only need a one-way ticket to get her there.

For more on this rising star, make sure to visit her website, myleenstyles.com.

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