Juanes Appears in Guitar Center’s First-Ever Spanish Language Commercial

Juanes is making music and history…

Guitar Center has launched an artist-centered campaign for the holidays that includes its first-ever Spanish-language ad, featuring the 48-year-old Colombian musician and singer-songwriter.

Juanes

The “Make Music” campaign, which launched in early November and runs through December 24, is meant to “inspire everyone globally” for more people to make music.

“We’re turning to many of these artists to share their unique perspective on what music means to them in hopes that their experiences will inspire others on their musical journey,” Jeannine D’Addario, Chief Marketing and Communications Officer at the Guitar Center Company, tells Billboard.

Juanes, who became a household name in the early 2000s with hits like “A Dios Le Pido,” “Es Por Ti,” and “La Camisa Negra,” is at the helm of Guitar Center’s first Spanish-language ad spot for digital broadcast expected to run in the upcoming weeks. This also marks the first time a Latin artist is featured on a Guitar Center campaign since Chicano Batman in 2018.

“The overall goal of the campaign is to inspire people to play, to enjoy the process of making music and find personal gratification in that effort,” says D’Addario, adding that Juanes was the perfect Latin artist to join the campaign. “We wanted to highlight a combination of legendary artists, innovative producers, and rising musicians to share their personal stories as to why they make music.”

In the 30-second ad, first released in English and exclusively on Billboard, the award-winning artist talks about his musical journey and how it traces back to his father listening to Argentine and Colombian folk music. “Music for me is like a cure for my soul,” he says. “I make music to connect with people.” He’s also seen performing an acoustic version of his single “Más Futuro Que Pasado.”

Spreading holiday cheer and celebrating every genre, the campaign hopes to inspire people to turn to music and instruments during these trying times. “We’ve seen an uptick in guitar sales as they have more than doubled during the pandemic,” says D’Addario, despite The New York Times reporting in October that the music retailer chain could potentially file for bankruptcy. “We expect guitar sales to continue trending positively in 2021. We are also seeing growth in home recording, keyboards, and electric drums.”

The “Make Music” campaign features a series of 25 artist videos released on GuitarCenter.com and its YouTube channel. Music aficionados are encouraged to join the conversation using the hashtag #WhyWeMakeMusic.

Maná to be Inducted into Hollywood’s RockWalk of Fame

Maná is about to (rock)walk this way…

The Mexican band, considered to be one of the pioneers of Rock en Español, will be inducted into the RockWalk of fame, the Guitar Center’s RockWalk committee announced on Tuesday.

Mana

The induction ceremony will take place on Monday, September 17 at the Guitar Center headquarters in Hollywood, California.

“Mana has made a huge impression on the Latin rock scene over the years,” said Dave Weiderman, chairman of Guitar Center’s RockWalk in a statement.

“It’s only right they take their place on Guitar Center’s RockWalk,” he said, adding that Maná “has made such a contribution to the L.A. community and beyond.”

Maná has earned four Grammy Awards, seven Latin Grammy Awards, five MTV Video Music Awards Latin America, six Premios Juventud awards, fourteen Billboard Latin Music Awards and fifteen Premios Lo Nuestro awards.

Maná joins other legendary stars on the RockWalk of fame, including Aerosmith, Carlos Santana and B.B. King.

“It is an honor to be included in such a renowned group of musicians,” said Maná’s lead singer Fher Olvera in a statement. “Having our handprints immortalized on Guitar Center’s RockWalk will allow us to continue to be a part of Los Angeles – our second home – for generations to come.”