Myke Towers Signs Joint Global Distribution Deal with Warner Latina & Warner Records

Myke Towers is going global…

After a two-year courtship, and rising above offers from multiple competing labels, Warner Latina and Warner Records have jointly signed an exclusive global distribution deal with the 27-year-old Puerto Rican rising star and his independent label, Whiteworld Music.

Myke Towers

The deal was spearheaded by Warner Music Latina president Iñigo Zabala, who brought Towers to the attention of Warner Records global heads at a time when music in Spanish is a global force, a fact highlighted by Towers’ remarkable success as an independent artist.

In the past 12 months alone, Towers, whose full name is Michael Anthony Torres Monge, has placed seven songs on the top 10 of Billboard’s Hot Latin Songs chart, two songs on Billboard’s Global Ex U.S. chart, six songs on the Spotify 200 chart (more than any other Latin act) and is currently No. 8 on YouTube’s Global artist chart while his video of “Bandido” with Juhn is No. 2 on the service’s Global chart this week.

No wonder that while Towers sings in Spanish, Warner sees him as a completely global act. “He is one of our most important signings of the past year,” Warner Records Co-Chairman & COO Tom Corson says bluntly.

That import has already been tested, most impactfully in “Me gusta,” the Anitta track released last September where Warner paired Towers with the Brazilian star and Cardi B.

As it turns out, Towers has been on Warner Latin’s sights since 2017, when he first started releasing music. But the label’s approach began in earnest in 2019, after he collaborated with Warner Music Latina group Piso 21.

“We formally contacted him in April 2019, when he released his single ‘Si Se Da,’” says Zabala, president of Warner Music Latin America & Iberia. “At that point, it was clear he was a very, very special artist. We always presented to them [Towers’ management] that we were the better partner to help them globalize Myke’s music. It’s been a long conversation, but it’s been very successful.”

Towers has risen quickly to fame at a time when Latin music is exploding in popularity at a global scale and consumption is at an all-time high. But it took him a beat to become coveted.

In 2018, after an initial stint with another indie, Towers approached Orlando “Jova” Cepeda and José “Tito” Reyes, partners in Whiteworld, a label, production and management company in Puerto Rico. “We gave him a hand and he decided to stay with us,” says Cepeda. “He was vastly underestimated; quiet, humble, the opposite of the genre. But we saw the originality in him.”

Towers was a rapper who shunned the more facile lyrics of reggaetón, opting for more heartfelt storytelling in his beginnings in 2016. But he also had a more melodic, commercial side to him, and quickly became highly sought-after for collaborations by big stars like Thalía and Becky G a couple of years later.

Whiteworld released Towers’ music through GLAD Empire, an indie distributor that’s known for achieving huge hits, like Anuel AA’s debut album. As Towers began to chart higher – by 2019, his “Si se da” peaked at No. 11 on the Hot Latin Songs chart — outside notice in him rose.

“But Warner were the only ones who initially had that interest,” says Reyes. In 2019, he says, Héctor Rivera, Warner Latina’s VP of A&R, showed up at Whiteworld’s studios in Puerto Rico.

“I told him, ‘Brother, truly, we’re not looking for anyone. But I’m paying attention because you’re here,’” recalls Reyes.  “Honestly, if they hadn’t come to see us that day at the studio, maybe we wouldn’t have made the deal.”

By then, many other people wanted a deal with Towers, but Warner won out. “Warner gave us respect,” says Cepeda. “They understood the project. I told Iñigo that if they wanted to sign Myke, it had to be global.”

Corson and Warner Records Co-Chairman & CEO Aaron Bay-Schuck both reached out to Towers and his team, signaling their commitment.

“Iñigo took the lead, but once the ball is rolling we’re working closely,” says Corson. “In this climate, with global playlisting, and genres meaning less and less, and records crossing over, language being less of a barrier, you have to be in each other’s business. It used to be much more one way: what could the U.S./Anglo labels export? Now, you’d be foolish to take that attitude and you would lose a lot of business if you weren’t in constant communication with your teams.”

As big as Towers has already become, “there’s still a major part of the globe who doesn’t know who he is,” says Bay-Schuck. “That’s where we’re going to come in and find the right ways to seed his music, collaborate with the right English speaking artists so Myke Towers becomes the same household name here that he is in the rest of the world. We’re  intentionally curating our roster […] and that means you can’t have a roster with 10 of the same things in it. I think Myke saw a massive opportunity to really be one of one and have the belief we were going to treat him like the priority he is.”

Max Lousada, Global CEO of Recorded Music, Warner Music Group added: “Myke is a distinctive songwriter, powerful performer, and incredible artist […] He’s at the forefront of a new generation of global talent that’s transcending languages, crossing boundaries, and disrupting genres. His possibilities are limitless.”

Ovy on the Drums Earns First Top 10 on Billboard’s Latin Rhythm Airplay chart with “Miedito o Qué,” Featuring Karol G & Danny Ocean

Ovy on the Drums is celebrating a special feat…

The Colombian hit maker, music producer, artist and singer songwriter, whose real name is Daniel Echavarria Oviedo, has earned his first Top 10 on Billboard’s Latin Rhythm Airplay chart, as his collaboration with Karol G and Danny OceanMiedito o Qué” reaches a new high.

Ovy on the Drums, Danny Ocean, Karol G

The trio’s collaboration ascends 15-8 on the chart with 6 million in audience impressions, up 57%.

The Latin pop-rhythmic tune earns Karol her 10th top 10, while Ocean claims his first.

The song also grows 26-14 on Latin Airplay and re-enters Hot Latin Songs at No. 33 (both new peaks).

Karol G Earns Ninth No. 1 on Billboard’s Latin Airplay Chart with “Bichota”

Karol G has another smash on her hands…

The 29-year-old Colombian singer and songwriter has notched her ninth No. 1 on Billboard’s Latin Airplay chart dated February 13, as “Bichota” climbs 5-1.

Karol G

The female anthem pushes to the top thanks to a 23% spike in audience impressions, to 12 million, earned in the week ending February 7, according to MRC Data.

The audience improvement also makes the song just the second No. 1 by a solo woman, unaccompanied by any other artist, to reach No. 1 this decade — and both are by Karol G.

Greatest gainers for the song in the tracking week were: WODA San Juan, P.R. (up 392,000 in audience); WPAT New York (up 347,000); WSKQ New York (up 307,000); and KAMA Houston (up 268,000).

Before “Bichota,” Karol G previously reached the Latin Airplay summit completely solo with “Ay, Dios Mío!” (October 10, 2020), both as a female soloist. She’s also secured a spot at the penthouse seven other times, all via collaborative efforts, dating back to “Mi Cama,” with J Balvin, featuring Nicky Jam. The triple-billed act spent one week atop the ranking in August 2018.

Karol G is the sixth female soloist to reach No. 1 on Latin Airplay with a song unaccompanied by another act since 2010.

Here’s the leaderboard:

Artist, Title, Debut/Peak Date
Gloria Estefan, “Hotel Nacional,” Jan. 14, 2012 (debut)
Paulina Rubio, “Me Gustas Tanto,” Feb. 11, 2012
Leslie Grace, “Will U Still Love Me Tomorrow,” Oct. 27, 2012
Katherine Alexander, “Put It In a Kiss,” Jan. 18, 2014
Jennifer Lopez, “El Anillo,” July 14, 2018
Karol G, “Ay, Dios Mío!,” Oct. 10, 2020
Karol G, “Bichota,” Feb. 13, 2021

Aside from its Latin Airplay coronation, the Ovy on the Drums-produced track captures its highest ranking on the all-genre Billboard Hot 100 chart, jumping 75-72.

Meanwhile, on the airplay-, streaming-, digital sales-blended Hot Latin Songs chart, “Bichota” returns to its No. 3 high (4-3), where its spent seven previous weeks.

Nicky Jam Teams Up with Romeo Santos for Hypnotic Reggaeton Track “Fan de Tus Fotos

It’s a special Aventura for Nicky Jam

The 39-year-old Puerto Rican & Dominican American Latin trap and reggaeton singer/songwriter has joined voices with former-Aventura-member-turned-bachata-superstar Romeo Santos for “Fan de Tus Fotos,” a hypnotic reggaeton track that finds both men daydreaming over their boss, who they think has been sending them mixed messages.

But as it turns out, they’ve been imagining things, and their distractedness gets them in some serious trouble at the office. “I’m like a fan just looking at your photos. I’m going crazy thinking I can touch you,” the pair sing.

It’s not the first time Nicky Jam and Santos have teamed up.

Back in 2017, they released the Daddy Yankee-assisted “Bella Y Sensual,” which peaked at No. 6 on Billboard‘s Hot Latin Songs chart (dated January 2, 2018).

Earlier this year, Nicky Jam made his debut as talk show host in his new interview-style project titled The Rockstar Show, streamed on YouTube. His first episode featured Colombian superstar Maluma and other guests have included El Alfa and Karol G.

During his interview with Karol G, he announced a new album dropping this year. “I’m really happy, I think this will be my best album,” he shared.

Selena Gomez to Release First-Ever Spanish-Language EP in March

Selena Gomez is switching tongues in a big way…

The 28-year-old Mexican American singer/actress has officially announced plans to release her first-ever Spanish-language EP is set on March 12.

Selena Gomez

Titled Revelación, the album will follow Gomez’s singles “De Una Vez,” which arrived on January 16, and the Rauw Alejandro-assisted “Baila Conmigo,” which will be released on Friday, January 29.

“Revelación, my first ever Spanish EP, is out March 12,” the singer tweeted to her over 60 million followers. “Preorder it tomorrow at 9am PT.”

News of the EP comes a day after Gomez announced the Tainy-produced “Baila Conmigo.” She shared a photo on social media that shows Selena rocking her shoulder-length hair, a fitted dress with a red-orange spotlight.

Earlier this month, the multi-hyphenate dropped “De Una Vez,” her first Spanish single in a decade, produced by Tainy, Albert Hype, Jota Rosa, and Neon16. In the song, Gomez opens up about healing from a previous relationship and discovering her self-worth.

The rhythmic pop tune scored Gomez her second top five on Billboard’s Hot Latin Songs chart as “De Una Vez” debuts at No. 4 on the January 30 survey, which arrives two years since her first No. 1: DJ Snake’s bilingual “Taki Taki,” which also features Ozuna and Cardi B.

 

Selena Gomez Earns Second Top Five Single on Billboard’s Hot Latin Songs Chart with “De Una Vez”

Selena Gomez is makin’ a salpicadura on the Latin charts…

The 28-year-old Mexican American singer has clocked her second top five on Billboard’s Hot Latin Songs chart as “De Una Vez” debuts at No. 4 on the January 30 survey.

Selena Gomez

Gomez’s all Spanish-language song arrives a little more than two years since her first No. 1 on the chart: Her featured role on DJ Snake’s bilingual “Taki Taki,” which also features Ozuna and Cardi B, reigned for 13 weeks starting on the chart dated October 13, 2018.

“De Una Vez” was released January 14 and bows at No. 4 on the all-metric list mainly powered by streaming activity and digital sales. It starts with 5.6 million U.S. streams earned in the week ending Jan. 21, according to MRC Data, propelling a No. 5 debut on Latin Streaming Sales.

The rhythmic pop track, which was produced by Tainy, Albert Hype, Jota Rosa and Neon16, concurrently registers 5,000 downloads, and it sits at No. 1 for a second week on the Latin Digital Song Sales tally (after debuting a week earlier from one day of sales activity in the week ending January 14). It starts at No. 14 on the all-genre Digital Song Sales chart.

Gomez is just the seventh female act to debut in the top five on Hot Latin Songs in the last three years. Out of all, Cardi B, Karol G, Rosalía and now herself have snatched two top five debuts. Let’s take a look at all the titles:

Song, Artists, Year, Debut Position
“La Modelo,” Ozuna & Cardi B, 2018, No. 3
“Taki Taki,” DJ Snake Featuring Selena Gomez, Ozuna & Cardi B, 2018, No. 1
“China,” Anuel AA, Daddy Yankee, Karol G, Ozuna & J Balvin, Aug. 2019, No. 2
“Tusa,” Karol G & Nicki Minaj, 2019, No. 1
“TKN,” Rosalía & Travis Scott, 2019, No. 2
“Un Día (One Day),” J Balvin, Dua Lipa, Bad Bunny & Tainy, 2020, No. 1
“Me Gusta,” Anitta Featuring Cardi B & Myke Towers, 2020, No. 5
“La Noche De Anoche,” Bad Bunny & Rosalía, 2020, No. 2
“De Una Vez,” Selena Gomez, 2020, No. 5.

 

On the overall Billboard Hot 100 chart, “De Una Vez” starts at No. 92. The track also launches at No. 40 on the Billboard Global 200 and No. 36 on the Billboard Global 200 Excluding U.S. charts.

Bad Bunny to Perform “Booker T” at WWE’s Royal Rumble

Bad Bunny is preparing for a rumble…

The 26-year-old Puerto Rican reggaeton and Latin trap singer-songwriter will perform at the WWE‘s Royal Rumble on Sunday, January 31.

Bad Bunny

Bad Bunny will perform “Booker T,” from his chart-topping album El Último Tour Del Mundo.

“Performing at the Royal Rumble is a childhood dream come true,” Bad Bunny said in a statement. “I have been a lifelong fan of WWE and I am excited to take the stage and entertain fans around the world.”

This performance will be the first time Bunny sings “Booker T” live. On the song, inspired by wrestling legend Booker T, Bad Bunny sings about staying at the top of his game just like the wrestler, who stars in the singer-songwriter’s music video.

“Bad Bunny is at the top of the music industry, and a pop culture icon with strong ties to WWE and our fans around the world,” said Neil Lawi, senior vice president and general manager, WWE Music Group. “We are thrilled to provide a global platform for his first-ever live performance of ‘Booker T’ as we kick off the road to WrestleMania.”

“Booker T” has so far peaked at No. 8 on Billboard‘s Hot Latin Songs chart, back in December, while the album itself made history by becoming the first all-Spanish album to hit No. 1 on the all-genre Billboard 200.

Royal Rumble will stream live on January 31 on WWE Network at 7:00 pm ET.

Daddy Yankee Breaks Record for Most Top 10s on Billboard’s Latin Airplay Chart with Marc Anthony Collab “De Vuelta Pa’ La Vuelta”

Daddy Yankee is rompe-iendo records…

The 43-year-old Puerto Rican rapper, singer, songwriter, actor and record producer has broken the record for the most top 10s on Billboard’s Latin Airplay chart, as “De Vuelta Pa’ La Vuelta,” his collaboration with Marc Anthony, rises 11-8 on the January 16 survey.

Daddy Yankee x Marc Anthony with Marc

Daddy Yankee breaks out of a tie with Enrique Iglesias and takes possession of the mark for the most top 10s since the chart began in 1994.

The song’s advance on the chart was assisted by an 11% boost in audience impressions, to 8 million, collected in the week ending January 10, according to MRC Data.

Going down the list of the artists with at least 25 top 10s in the history of Latin Airplay, only one female act secures a space:

Most Top 10s, Latin Airplay
Daddy Yankee, 41
Enrique Iglesias, 40
J Balvin, 32
Shakira, 31
Ricky Martin, 27
Marc Anthony, 26
Marco Antonio Solis, 26
Ozuna, 26
Cristian Castro, 25
Wisin & Yandel, 25

“De Vuelta Pa’ La Vuelta” was co-written by Daddy Yankee and Marc Anthony alongside Edgar ‘Edge’ Barrera, Elena Rosa, Rafael A. Pina Nieves and produced by longtime hit maker, Sergio George.

The salsa collaboration is Yankee’s 41st Latin Airplay top 10, dating back to his first top 10 hit “Lo Que Pasó, Pasó” in 2005. Marc Anthony, meanwhile, has logged 26 top 10s in four decades of chart history, 11 of which have hit No. 1.

Elsewhere, “De Vuelta” dips 13-14 on the all-metric Hot Latin Songs chart with declines in digital sales and streams. On Tropical Airplay, however, it remains at No. 1 for a third week.

Bad Bunny Tallies Record-Extending 50th Week at No. 1 on Billboard’s Latin Songwriters Chart

Make that 50 weeks for Bad Bunny

The 26-year-old Puerto Rican reggaeton and Latin trap singer/rapper has tallied his record-extending 50th week at No. 1 on Billboard’s Latin Songwriters chart dated January 16, with a whopping 15 songwriting credits on the latest Hot Latin Songs chart.

Bad Bunny

Bad Bunny is the second artist to spend at least 50 weeks atop one of Billboard’s songwriter charts, which began in June 2019. Kirk Franklin has led Gospel Songwriters for 73 weeks and counting.

Dakiti,” with Jhay Cortez, paces Bad Bunny’s haul as it spends its 10th week at No. 1 on Hot Latin Songs. Here’s a recap of all 15 of Bad Bunny’s credits as both an artist and writer on the latest list:

Rank, Artist Billing, Title
No. 1, Bad Bunny & Jhay Cortez, “Dakiti”
No. 4, Bad Bunny & Rosalia, “La Noche de Anoche”
No. 9, Bad Bunny, “Te Mudaste”
No. 12, J Balvin, Dua Lipa, Bad Bunny & Tainy, “Un Dia (One Day)”
No. 13, Bad Bunny, “Booker T”
No. 20, Bad Bunny, “Hoy Cobre”
No. 21, Bad Bunny, “Haciendo Que Me Amas”
No. 28, Bad Bunny, “Yo Visto Asi”
No. 32, Bad Bunny, “Te Deseo Lo Mejor”
No. 36, Bad Bunny, “Maldita Pobreza”
No. 38, Bad Bunny, “La Droga”
No. 42, Bad Bunny, “Antes Que Se Acabe”
No. 44, Bad Bunny & ABRA, “Sorry Papi”
No. 45, Bad Bunny, “El Mundo Es Mio”
No. 47, Bad Bunny, “120”

Bad Bunny’s frequent production collaborator Tainy concurrently collects his record-extending 62nd week at No. 1 on the Latin Producers chart, with six production credits on Hot Latin Songs.

Here’s a rundown:

Rank, Artist Billing, Title
No. 1, Bad Bunny & Jhay Cortez, “Dakiti”
No. 6, Manuel Turizo, Myke Towers & Rauw Alejandro, “La Nota”
No. 8, Ozuna x Karol G x Myke Towers, “Caramelo”
No. 12, J Balvin, Dua Lipa, Bad Bunny & Tainy, “Un Dia (One Day)”
No. 44, Bad Bunny & ABRA, “Sorry Papi”
No. 47, Bad Bunny, “120”

The weekly Latin Songwriters and Latin Producers charts are based on total points accrued by a songwriter and producer, respectively, for each attributed song that appears on the Hot Latin Songs chart; as with Billboard‘s yearly recaps, multiple writers or producers split points for each song equally (and the dividing of points will lead to occasional ties on rankings).

Natalia Jiménez Signs with Sergio Lizárraga’s Management & Booking Company LM Events

Natalia Jiménez has new representation…

The 39-year-old Spanish singer-songwriter, who is beloved in Mexico, has signed a management and booking deal with LM Events, the management and booking company headed by Banda MS manager and founder Sergio Lizárraga, according to Billboard.

Natalia Jiménez

The move marks the first time in recent memory that such a prominent pop act enters a management agreement with a company that specializes in the Regional Mexican market. The deal underscores how fluid and collaborative genres have become in Latin music, with the former demarcated lines between sounds and formats, and now business, increasingly fading.

“He [Lizárraga] has been a pioneer of the genre with Banda MS, taking them to international success, and he’s proven his mettle by remaining relevant in a very difficult industry,” Jiménez tells Billboard. “I think it’s a fascinating challenge and I’m 100% vested in this pairing.”

Jiménez rose to prominence as the lead singer of hit Spanish pop group La Quinta Estación. Since launching her solo career in 2011, she’s placed three albums on the top 10 of Billboard’s Top Latin Albums chart and six songs on the Hot Latin Songs chart, including No. 1 “Lo mejor de mi vida eres tú” with Ricky Martin.

And for the past decade, Lizárraga’s Banda MS has been one of the top groups in Latin music, in any genre, with 19 top-10 hits on Billboard’s Latin Airplay chart.  They are also Mexico’s top-touring banda act and ended 2018 as the country’s most streamed act on Spotify. Last year, the band made history by pairing up with Snoop Dogg in the hit track “Que Maldición.” The fusion track marked the first time a major Mexican banda collaborated with a major American rap act, and landed both acts their first top 10 on Billboard’s Hot Latin Songs track.

However, signing Jiménez or bridging pop and Mexican music, wasn’t something that Lizárraga was actively looking for. He and Jiménez met in 2019 when the singer and the group recorded a new version of “El Color de Tus Ojos,” a Banda MS hit, as part of Jiménez’s album México de mi Corazón, an homage to Mexican music that featured prominent acts from different genres.

Jiménez wanted to record the track with the full band, so Lizárraga invited her to their home base of Mazatlán to record in his studio. There was a feeling of mutual respect, and last year, Jiménez called Lizárraga and asked if he’d be interested in handling her. “I was surprised at first; I wasn’t sure whether to take her seriously,” says Lizárraga. “Then, we met and I took it very seriously indeed. I know it’s a different genre, but in the end, it’s the music business and a lot of things overlap.”

Lizárraga is widely seen as one of Mexican music’s most successful executives. He helms Banda MS’s label, Lizos Music, launched in 2013, and also opened up LM Events as a management and booking subsidiary for the band and other groups.

“We have a lot of plans [with Natalia],” he says. “I have great songwriters in my team, and she can sing rancheras, mariachis, ballads, which is our expertise. I’m giving her a huge team to work with, in every department, and I’m bringing my honesty, which is flag. Finally, I plan to devote myself entirely to her new music.” Jiménez’s upcoming album is México de Mi Corazón 2, which will be produced by Armando Ávila, who worked on the first set.

She continues to be signed to Sony Music Latin, which also has a close relationship with Banda MS; the label was in charge of distributing and marketing the Snoop Dogg collaboration.

“This is a new and fascinating direction for me, particularly because regional Mexican music is the genre I’m most enjoying right now,” said Jiménez. “This is a woman who, musically speaking can sing anything, in any genre. I definitely feel the pressure,” laughs Lizárraga. “But I like a good challenge.”

Jiménez was previously signed to Westwood Entertainment, the company that manages Carlos Rivera and Reik, among others.