Richie Models Her Own Macy’s Impulse Line

Nicole Richie is feeling the impulse to model her own clothing…

Even though her collection for Macy’s Impulse department doesn’t arrive in stores until next month, the 30-year-old part-Mexican reality-TV-star-turned-style-icon is offering a sneak peek at the line by sharing one of the first advertising images of Richie modeling a piece from the line.

Nicole Richie

Richie’s collection will include a mix of flowy boho dresses, tailored, paneled separates and ’70s-inspired prints all in the bohemian style that she’s known for.

“I worked extremely hard with Macy’s to create a collection that stayed true to my own aesthetic, so representing my designs in the advertising campaign was a welcome opportunity,” said the Fashion Star mentor in a statement.

All the pieces in the collection will be sell for under $150 each when they arrive in stores and on macys.com this September.