Sotomayor to Serve as a Mentor on iVillage’s “DIY Beautify”

It appears that Andrew Sotomayor may soon become the Tim Gunn of the beauty world…

The Mexican-American celebrity makeup artist will be participating in iVillage’s first competition web series, DIY Beautify, according to The Hollywood Reporter.

Andrew Sotomayor

The style-based series, which embraces a “how to” concept,  will showcase two women competing against each other as they apply new makeup techniques they are taught during the show.

Sotomayor— who has worked with the likes of Kerry Washington, Alicia Silverstone, Nina Garcia and other A-list celebrities—will serve as a mentor and teach techniques to the participating women. Contestants will range in age from 21-35.

Former Real Housewives of New York City cast member Kelly Killoren Bensimon will serve as a judge alongside Pat Sandora, the host of the iVillage entertainment series Likes or Yikes. They will choose winners based on their progress and execution.

“We created DIY Beautify based on the increasing popularity of iVillage’s how-to videos, and the fact that our research tells us our audience is hungry for inspiration they can use right now,” said Jodi Kahn, president of iVillage in a statement. “Beauty is a multi-billion dollar industry for the simple reason that women want to look and feel their best. As a trusted source to millions of women, iVillage can authentically deliver tips in a relatable and entertaining way, while offering brands an organic platform to reach a key audience.”

DIY Beautify officially launches on iVillage on October 1.

Alba to Speak at Lucky Magazine’s FABB Conference

She’s recently returned to blogging for iVillage… And, now Jessica Alba is preparing to discuss her online writing experiences with others.

The 30-year-old half-Mexican American actress will be a star panelist at Lucky magazine’s inaugural West Coast Fashion and Beauty Blog (a.k.a. FABB) Conference. She’ll join a list of celebrity bloggers that includes Elizabeth Banks, Dianna Agron and the events’s keynote speaker Zac Posen.

Jessica Alba

Covering beauty and fashion, the conference will also feature panelists like Mad Men costume designer Janie Bryant, Project Runway producer Desiree Gruber, the founders of, Easy A director Will Gluck and others.

Panel topics and speaker sessions will include What Fashion Can Learn From Hollywood, Working with fashion and entertainment brands and talent in cyberspace, and Finding your voice and monetizing for the blogosphere.

Lucky’s FABB conference will take place in Santa Monica, California on April 30.

Alba Returns as a Guest Blogger on iVillage

Practice makes perfect… And, Jessica Alba is about to get plenty of writing practice this month.

The 30-year-old half-Mexican American actress—who is planning to release a book about her quest to create a natural, non-toxic life for her family—returns to iVillage as a CelebVillage guest writer this month.

Alba, who previously blogged for the site before the birth of her second daughter, debuted her first new post on Thursday. Alba writes about welcoming new daughter Haven into the growing family, and how she and husband Cash Warren prepared their eldest daughter, 4-year-old Honor, to be a big sister.

Alba also talks about her own style of parenting and how she strives to provide her daughters with a non-toxic environment. Earlier this year, Alba launched The Honest Company with business partner Christopher Gavigan, which aims to provide safe, eco-friendly and affordable products for families.

“We’re thrilled to welcome Jessica Alba as our celebrity blogger-in-residence for April,” says Serena Kappes, iVillage Entertainment Editorial Director. “She joins an impressive group of high-profile women and moms who have penned CelebVillage blogs.”

iVillage began its CelebVillage endeavor in Fall of 2011, focusing on the parallels between Hollywood and everyday moms. It has featured guest writers Denise Richards, Alanis Morissette, Ricki Lake, Katherine Heigl, Felicity Huffman and Elizabeth Banks.

Click here to read Alba’s most recent post.