Alaina Castillo is playing her part in getting out the vote…
There are less than two months before the U.S. presidential election on November 3, and Spotify has unveiled a non-partisan initiative, featuring the participation of the Latina singer, that’ll leverage the wide reach of the streaming platform to encourage voter turnout.
Entitled “Play Your Part” and available on the “Home” section of Spotify’s official mobile app, the initiative is designed to provide resources, information and encouragement for users residing in the U.S.
The multi-faceted initiative, which kicked off on Wednesday, includes Spotify Voter’s Booth, a hub providing resources and information so users can register and make a plan to vote; new artist and influencer-curated playlists to keep users entertained during the voting process; special curated episodes about civic engagement from podcasts including Famous Fates: Movers & Shakers and Dope Labs; and video and audio voting reminders in several of Spotify’s flagship playlists.
Play Your Part includes a concerted effort to encourage young users to vote via partnerships with artists and influencers including Castillo, Conan Gray, King Princess, Chloe x Halle and more. From today, first-time voters on Spotify will receive messages from “fellow first timers” encouraging them to register.
Additionally, co-curated playlists from Seventeen Magazine and the music-focused voter registration organization HeadCount will be added to Spotify to encourage users to participate.
The Spotify-owned podcast company Anchor will also be launching an “election takeover” of its Sponsorships tool that will give podcasters the opportunity to donate their ad space to the voting nonprofits HeadCount, BallotReady and Democracy Works.
Earlier this year, Castillo was one of the artists featured as part of Spotify’s RADAR initiative, a global development program for emerging artists around the world. RADAR allows Spotify to deepen its commitment to young talent at all stages and strengthen their connections to their audiences.