Shakira Reaches Global Partnership Agreement with Activia

Shakira has an activia new endorsement deal…

The 37-year-old Colombian superstar and The Voice coach has signed a global partnership with Activia to support its new “Dare to Feel Good” campaign.

Shakira

The campaign, which launches March 16, uses Shakira and her track “Dare (La la la)” to promote the yogurt company’s “Feeling good starts from the inside” tagline.

It features the singer-songwriter dancing in an enchanted forest.

This will be Activia’s first-ever integrated global communication campaign, encompassing over 50 countries. For Shakira, it will be the latest in a series of global partnerships, including her current deal with Oral-B and Crest 3D.

The Activia ad was filmed in Barcelona, where Shakira currently lives, and begins airing globally March 16.

The campaign was developed by Vinizius Young & Rubicam Barcelona, and directed by Jaume de Laiguana, who has previously worked with Shakira.

Beyond the spot, the campaign includes the launch of a new global website that will house exclusive campaign content.

Another Activia U.S. campaign, “Activia Tummies. Happy People,” features Reba McEntire, Laila Ali and health expert Travis Stork. The brand is no longer working with its longtime spokesperson, Jamie Lee Curtis.

Torres to Compete on NBC’s “Stars Earn Stripes”

Eve Torres is preparing to earn her reality television stars and stripes…

The 27-year-old part Nicaraguan American former WWE Divas champion will be competing in NBC’s upcoming military-themed competition series Stars Earn Stripes, according to Entertainment Weekly.

Eve Torres

Stars Earn Stripes will feature celebrity contestants taking part in tough military training exercises.

Along with Torres, who got her big break as a member of the Los Angeles Clippers Spirit Dance Team, the list of celebrity competitors includes boxing champion Laila Ali, actor Dean Cain, former NFL player and actor Terry Crews, singer and television host Nick Lachey, Sarah Palin’s husband Todd Palin, Olympic gold medalist Picabo Street and The Biggest Loser trainer Dolvett Quince.

Meanwhile, former Supreme Allied Commander Europe for NATO and 2004 presidential candidate General Wesley Clark (ret.) will host the show along with Entertainment Tonight’s Samantha Harris.

“This new series pays tribute to members of our dedicated armed forces and civil law enforcement and I know that the winnings, which will be donated to first-responder charity and veterans groups, will make a difference and send an important message,” said Clark in a statement.

Stars Earn Strips

Torres and her fellow competitors will gather at a training facility where they’ll tackle complicated and difficult “missions” inspired by real-life military exercises. Like on Dancing With the Stars, each celebrity will be partnered with an expert — in this case, an experienced member of the U.S. military or a law enforcement agency.

Contests range from helicopter drops to long-range target shooting, with the celebrity and the veteran competing as a team. Each week, one team is eliminated.

Stars Earn Stripes will debut with a special two-hour episode on Monday, August 13, at 8 p.m.