Spotify Developing Original Audio Programming for the U.S. Latino Podcast Audience

Spotify is investing in Latinx voices…

The Swedish digital music service has created a team to develop original audio programming for the growing U.S. Latino podcast audience.

Spotify

Spotify, which over the last two years has made a sizeable investment into non-music audio formats like podcasting, will work with Latinx creators to produce both English- and Spanish-language programming.

Javier Piñol, who for the last two years has served as head of studios for Spotify in Latin America, will lead the group.

“As we continue to grow we want to make sure we’re developing content that is relevant to our audiences. Our mission is to bring the U.S. Latinx consumer the streaming access they want and need, all in one place,” said Courtney Holt, global head of studios and video for Spotify.

Latinos represent 18 percent of the U.S. population, or more than 60 million people, and they are listening to podcasts more than ever before. A quarter of Latinos age 18 and up in the U.S. have listened to a podcast in the last month, according to an Edison Research report published June 30. The report also found that the majority of Latinos started listening to podcasts within the last year.  

As a global platform, Spotify has invested in podcasts for Latin American markets, including Fausto and Se Regalan Dudas in Mexico and Café da Manhã in Brazil. Earlier this year, reggaeton artist J Balvinreleased the original podcast Made in Medellín, promoting the six-episode series during his Super Bowl halftime performance alongside Jennifer Lopez and Shakira.

“We have seen our podcast content consumption grow in Latin America, and now, we’re focusing on giving the U.S. Latin market well deserved attention as the best destination to consume relevant Latin podcasts,” added Holt. Spotify is already in business with digital creator and singer Lele Pons, who is developing a podcast for its platform.

Spotify reaches 286 million monthly users in 79 countries. The company has 130 million subscribers to its ad-free service. In addition to expanding its podcast programing in the U.S., the company is also beginning to bring local versions of its originals to other markets, per a Reuters report. It is starting with scripted series Sandra, which will get adaptations in countries including France and Mexico.

Lele Pons Opens Up About Her Struggle with OCD & More in New YouTube Series, “The Secret Life of Lele Pons”

Lele Pons is getting up close and personal with her more than 40 million social media followers.

The 23-year-old Venezuelan internet celebrity, YouTuber, actress, singer, model and host has released her new YouTube series The Secret Life of Lele Pons, where she reveals her lifelong struggle with Obsessive-Compulsive Disorder (OCD) and other mental health conditions.

Lele-Pons

“It’s very personal and it took a while for me to actually to be super open because at first I was embarrassed about it,” Pons tells Billboard. “But over the time, I’ve learned to be strong.”

Launched in partnership with YouTube in honor of Mental Health Awareness Month, the five-part series documents Pons’ journey from childhood to present day, her therapy sessions, and how living with OCD has impacted her career as an influencer and musician.

“I’m kind of nervous about it, you know,” says Pons of launching the show. “It’s very personal and it took a while for me to actually to be super open because at first I was embarrassed about it. But over the time, I’ve learned to be strong. Now, I’m ready to let people in my life. This is my little secret and I’m basically telling them, ‘Here’s my secret, now take care of it.’ It’s the first time I show the world my vulnerable side. I owe it to my fans because they’ve been vulnerable with me.”

The Secret Life of Lele Pons airs a new episode every Tuesday on her YouTube channel.

Anitta to Perform at This Year’s Premio Lo Nuestro Awards Show

Anittais readying for a high-profile performance…

The 25-year-old Brazilian singer, a four-time nominee in 2019, is set to perform at this year’s Premio Lo Nuestro awards show.

Anitta

The “Veneno” singer and New Artist of the Yearcontender joins a roster of new additions that includes JBalvinYandelJuanesManáPepe AguilarJoss FavelaNacho, and Zion y Lennox.

Anitta previously took the stage alongside J Balvin at least year’s how, giving a sizzling performance of their hit collaboration “Downtown.”

Marc AnthonyDaddy YankeeNatti NatashaAnuel AA and OzunaThaliaLele PonsFuegoPrince RoyceFarrukoPiso 21IntocableDe La Ghetto, Pedro CapóReikChristian NodalLali and Silvestre Dangondare also confirmed to perform at the annual ceremony.

The awards will be hosted by Maite PerroniAlejandra Espinoza and salsa singer, Victor Manuelle.

The 31st edition of Premio Lo Nuestro will air on Univisionon Thursday, February 21, live from American Airlines Arenain Miami starting at 7:00 p.m. ET.

Lele Pons Appears in YouTube’s 2018 YouTube Rewind Clip

Lele Pons is rewinding through the past year…

The 22-year-old Venezuelan internet personality, actress, singer, dancer and host of La Voz… México appears in YouTube’s “YouTube Rewind 2018: Everyone Controls Rewind.

Lele Pons

The clip, jam-packed with references to this year’s music, features many of YouTube’s popular creators and recaps the year’s content, trends and tunes.

The YouTube Rewind series first hit the internet in 2010..

The eight-minute-plus video opens with Will Smith (who made his YouTube channel debut earlier this year) against a mountainous landscape, announcing, “It’s rewind time.” He continues, “If I control rewind, I would want Fortnite and Marques Brownlee.” Snapping his fingers, a dreamlike YouTuber-filled compilation begins.

“Is this what you wanted?” asks Brownlee from a flying Fortnite-esque bus full of YouTubers ready to pick out their own favorite moments as Cardi B’s “I Like It” plays in the background.

The scene eventually swaps to one in which the content creators crowd around a campfire together. “Apparently we control rewind this year. Y’all, we can do whatever we want,” confirms Liza Koshy. “What do we do?”

K-pop!” pipe up the Merrell Twins and Casey Neistat as a dancing montage backed by BTS’ “Idol” plays in the background.

Marshmello soon makes a brief appearance (as does his collaboration with Bastille, “Happier“).

The next music moment comes when the animated TheOdd1sOut suggests they accept Drake’s “In My Feelings” Challenge, the moving-car dance craze inspired by the song earlier this year.

YouTubers including Pons, Anwar Jibawi and Rudy Mancuso later take on a catwalk wearing oversized blocky bodysuits meant to resemble the ones Kanye West and Lil Pump sported in the “I Love It” music video; Panic! at the Disco’s “High Hopes” backs them up.

The social-media-famous “Baby Shark” song by Pinkfong also gets a nod, accompanied by some colorfully costumed kid show characters.

This year’s video has, notably, at time of press, been disliked more than 2.2 million times — over twice as many times as it has been liked — with viewers pointing out that some of YouTube’s biggest stars, including PewDiePie (who boasts over 74 million subscribers), are absent. Despite this, the recap has already received 33 million views.

Greeicy Named one of Vevo DSCVR’s 2019 Artists To Watch

Greeicy is livin’ laVEVO loca…

The 26-year-old Colombian singer and actress has been named one of Vevo DSCVR’s 2019 Artists To Watch, along with 20-year-old half-Colombian American singer-songwriter Matt Hunter.

Greeicy

Vevo DSCVR choices for 2019 focus on the meteoric rise of Latin Pop on mainstream airwaves in the United States and abroad.

Greeicy may be a household name in her native Colombia, but it’s time for the rest of the world to catch up. The singer got her start on the children’s talent show Factor Xs, and despite not winning the competition, Greeicy converted the opportunity into a successful acting career. Though she remained engaged in the music industry between booking roles, Greeicy appears to have chosen 2018 to return full-time with an outpouring of new music, including a single with Brazilian superstar Anitta.

“Greeicy has been perfecting her craft working across music and film and we’ve definitely taken notice,” Vevo director of music and talent David McTiernan says. “Already a superstar in her home country of Colombia, she is truly on the verge of becoming a global superstar.”

Matt Hunter is a young singer whose voice may sound eerily familiar to listeners of a certain age. Originally the voice of the titular character on the popular children’s program Go, Diego, Go!, Hunter developed his vocal abilities into a full-fledged singing career and built a following performing covers and original songs in Spanish on YouTube. With a string of singles rolled out on a consistent basis from as far back as 2012, Hunter continues to push himself into increasingly mature territory. On his latest single “Dicen” with singer Lele Pons, Hunter proves himself equally prepared for balladry and pop.

In a prepared statement, McTiernan tells Billboard, “We expect big things in 2019 from Matt Hunter — he’s definitely laid the groundwork over the last couple years, but the music he’s making now sounds like it could propel him to become one of the most exciting young voices in Latin Pop.”

Aitana Teams Up with Lele Pons for “Teléfono” Remix

Aitana is making a musical call

The 19-year-old Spanish singer, whose full name is Aitana Ocaña Morales, has joined voices with Lele Pons to release a new version of her hit single “Teléfono.”

Aitana & Lele Pons

Following the success of the single in Spain, Aitana decided to give “Teléfono” a remix with an assist from the 22-year-old Venezuelan talent.

The single was composed by Aitana alongside “Despacito” hitmakers Mauricio Rengifo and Andres Torres.

The music video, directed by Anwar Jibawi and produced by Shots Studios, was filmed in Los Angeles and features both artists in a celebration of Spanish-language pop music for fans around the world.

It also showcases an explosive combination between two multi-talented young women.

Lele Pons to Perform at This Year’s Latin American Music Awards

Lele Pons is ready for one of the biggest performances of her career…

The 22-year-old Venezuelan-American singer, actress and internet personality is set to perform at this year’s Latin American Music Awards, which bring together the best of Latin pop, rock, Regional Mexican, tropical and urban music in one event.

Lele Pons

Pons, the host of La Voz… México, released her latest single “Celoso” earlier this year.

In addition to Pons, additional performers include AnittaFarrukoGloria Trevi, Joss FavelaLa Arrolladora Banda El Limon de Rene CamachoNachoWisin & Yandel and Zion & Lennox.

They will be joining Alvaro SolerBanda MSBecky GCardi BChristian NodalCNCOFlo RidaLeslie GraceLudacrisPitbullPrince Royce and Tini, who were previously announced on September 18.

Produced by Telemundo and Somos Productions, the 2018 Latin AMAs will broadcast live from the Dolby Theatre in Hollywood at 8:00 pm ET on October 25 via Telemundo, with a simulcast on Spanish-language entertainment cable network Universo.

Cardi B Earns Three People’s Choice Awards Nominations

Cardi B is a people’s choice

The 2018 People’s Choice Awards finalists have been revealed, with the 25-year-old half-Dominican American rap superstar earning the first nods of her career. Three nominations to be exact.

Cardi B

Cardi B’s chart-topperInvasion of Privacy is in the running for Album of 2018, while her single “I Like It,” featuring Bad Bunny and J Balvin, is up for Song of 2018. Additionally, the “Bodak Yellow” singer is nominated for Female Artist of 2018.

Camila Cabello, a two-time People’s Choice Award winner as a member of Fifth Harmony, has earned his first three nods as a solo artist. Her debut album, Camila, is up for Album of 2018, while her official video for “Never Be the Same” is nominated for Music Video of 2018. Cabello, meantime, is nominated for Female Artist of 2018.

Selena Gomez, a one-time People’s Choice Award winner, has three chances this year. The 26-year-old Mexican American singer is nominated for Song of 2018 and Music Video of 2018 for her single “Back to You.” Gomez is also up for Social Celebrity of 2018.

Nikki Bella has earned two nominations. The 34-year-old half-Mexican American wrestler and reality television star, one half of The Bella Twins, is up for Competition Contestant of 2018 for her appearance on Dancing with the Stars, as well as Reality TV Star of 2018 for her E! series Total Bellas.

Bad Bunny and J Balvin both have two nominations. Along with their shared nod for “I Like It” with Cardi B in the Song of 2018 category, they’re also nominated for Latin Artist of 2018, alongside Becky GCNCO and Shakira.

Bruno Mars, a previous PCA winner, is nominated for Male Artist of 2018, while Lele Pons is up for Social Star of 2018.

Sofia Vergara, a previous winner is nominated for Comedy TV Star of 2018, for her role on Modern Family, while Riverdale’sCamila Mendes is up for Female TV Star of 2018.

Voting is now open, and ends October 19. The People’s Choice Awards will be broadcast on November 11 on E! live from theBarker Hangarin Santa Monica, Calif. starting at 9:00 p.m ET/PT, with “E! Live From The Red Carpet: The E! People’s Choice Awards” beginning at 7:00 p.m. ET/PT.

Here’s the full list of nominees:

MUSIC

ALBUM OF 2018
Cardi B, Invasion of Privacy
Camila Cabello, Camila
Shawn Mendes, Shawn Mendes
Ariana Grande, Sweetener
Nicki Minaj, Queen

SONG OF 2018
Ariana Grande, “No Tears Left to Cry”
Shawn Mendes, “In My Blood”
Selena Gomez, “Back to You”
Cardi B, Bad Bunny & J Balvin, “I Like It”
BTS, “Idol”

MUSIC VIDEO OF 2018
Selena Gomez, “Back to You”
Ariana Grande, “No Tears Left to Cry”
Childish Gambino, “This Is America”
Camila Cabello, “Never Be the Same”
BTS, “Idol”

MALE ARTIST OF 2018
Drake
Keith Urban
Ed Sheeran
Shawn Mendes
Bruno Mars

FEMALE ARTIST OF 2018
Taylor Swift
Cardi B
Ariana Grande
Camila Cabello
Nicki Minaj

GROUP OF 2018
Twenty One Pilots
Panic! At the Disco
5 Seconds of Summer
BTS
Super Junior

COUNTRY ARTIST OF 2018
Thomas Rhett
Luke Bryan
Carrie Underwood
Blake Shelton
Keith Urban

LATIN ARTIST OF 2018
Becky G
CNCO
J Balvin
Bad Bunny
Shakira

CONCERT TOUR OF 2018
Béyonce & Jay Z, On the Run II Tour
Taylor Swift, Reputation Tour
Britney Spears, Piece of Me Tour
Katy Perry, Witness Tour
Super Junior, Super Show 7

MOVIES 

MOVIE OF 2018
Black Panther
Avengers: Infinity War
Incredibles 2
Fifty Shades Freed
A Quiet Place

COMEDY MOVIE OF 2018
Love, Simon
Blockers
The Spy Who Dumped Me
Mamma Mia: Here We Go Again
Crazy Rich Asians

ACTION MOVIE OF 2018
Black Panther
Avengers: Infinity War
Deadpool 2
Jurassic World: Fallen Kingdom
Ocean’s 8

DRAMA MOVIE OF 2018
Fifty Shades Freed
12 Strong
Red Sparrow
Midnight Sun
A Quiet Place

FAMILY MOVIE OF 2018
Incredibles 2
A Wrinkle in Time
Hotel Transylvania 3
I Can Only Imagine
Christopher Robin

MALE MOVIE STAR OF 2018
Chris Hemsworth, Avengers: Infinity War
Robert Downey Jr., Avengers: Infinity War
Chadwick Boseman, Black Panther
Chris Pratt, Jurassic World: Fallen Kingdom
Nick Robinson, Love, Simon

FEMALE MOVIE STAR OF 2018
Scarlett Johansson, Avengers: Infinity War
Sandra Bullock, Ocean’s 8
Anne Hathaway, Ocean’s 8
Lily James, Mamma Mia: Here We Go Again
Bryce Dallas Howard, Jurassic World: Fallen Kingdom

DRAMA MOVIE STAR OF 2018
John Krasinski, A Quiet Place
Emily Blunt, A Quiet Place
Jennifer Lawrence, Red Sparrow
Chris Hemsworth, 12 Strong
Jamie Dornan, Fifty Shades Freed

COMEDY MOVIE STAR OF 2018
Melissa McCarthy, Life of the Party
John Cena, Blockers
Nick Robinson, Love, Simon
Amanda Seyfriend, Mamma Mia: Here We Go Again
Mila Kunis, The Spy Who Dumped Me

ACTION MOVIE STAR OF 2018
Chris Hemsworth, Avengers: Infinity War
Ryan Reynolds, Deadpool 2
Chadwick Boseman, Black Panther
Danai Gurira, Black Panther
Chris Pratt, Jurassic World: Fallen Kingdom 

TV

SHOW OF 2018
This is Us
Grey’s Anatomy
The Big Bang Theory
13 Reasons Why
Shadowhunters: The Moral Instruments 

DRAMA SHOW OF 2018
This is Us
Grey’s Anatomy
13 Reasons Why
Riverdale
The Handmaid’s Tale

COMEDY SHOW OF 2018
The Big Bang Theory
Modern Family
Black-ish
Orange Is the New Black
The Good Place

REVIVAL SHOW OF 2018
American Idol
One Day at a Time
Queer Eye
Jersey Shore: Family Vacation
Dynasty

REALITY SHOW OF 2018
Jersey Shore: Family Vacation
Queer Eye
Keeping Up With the Kardashians
Chrisley Knows Best
Vanderpump Rules

COMPETITION SHOW OF 2018
The Voice
Ellen’s Game of Games
Big Brother
RuPaul’s Drag Race
America’s Got Talent

MALE TV STAR OF 2018
Andrew Lincoln, The Walking Dead
Cole Sprouse, Riverdale
Justin Chambers, Grey’s Anatomy
Freddie Highmore, The Good Doctor
Harry Shum Jr., Shadowhunters: The Mortal Instruments

FEMALE TV STAR OF 2018
Ellen Pompeo, Grey’s Anatomy
Mandy Moore, This Is Us
Camila Mendes, Riverdale
Viola Davis, How to Get Away With Murder
Katherine McNamara, Shadowhunters: The Moral Instruments

DRAMA TV STAR OF 2018
Ellen Pompeo, Grey’s Anatomy
Mariska Hargitay, Law & Order: SVU
KJ Apa, Riverdale
Darren Criss, The Assassination of Gianni Versace: American Crime Story
Katherine Langford, 13 Reasons Why

COMEDY TV STAR OF 2018
Jim Parsons, The Big Bang Theory
Donald Glover, Atlanta
Kristen Bell, The Good Place
Sofia Vergara, Modern Family
Drew Barrymore, Santa Clarita Diet

DAYTIME TALK SHOW OF 2018
The Ellen DeGeneres Show
Steve
Live With Kelly and Ryan
The Real
Red Table Talk With Jada Pinkett Smith

NIGHTTIME TALK SHOW OF 2018
Jimmy Kimmel Live!
The Late Late Show With James Corden
The Tonight Show Starring Jimmy Fallon
The Daily Show With Trevor Noah
Watch What Happens Live With Andy Cohen

COMPETITION CONTESTANT OF 2018
Nikki Bella, Dancing With the Stars
Maddie Poppe, American Idol
Brynn Cartelli, The Voice
Cody Nickson, The Amazing Race
Eva Igo, World of Dance

REALITY TV STAR OF 2018
Khloe Kardashian, Keeping Up With the Kardashians
Antoni Porowski, Queer Eye
Joanna Gaines, Fixer Upper
Paul “Pauly D” DelVecchio, Jersey Shore: Family Vacation
Nikki Bella, Total Bellas

BINGEWORTHY SHOW OF 2018
Outlander
Queer Eye
Shadowhunters: The Mortal Instruments
13 Reasons Why
Shameless

SCI-FI/FANTASY SHOW OF 2018
Supernatural
The Originals
The Expanse
Wynonna Earp
Shadowhunters: The Mortal Instruments

POP CULTURE

BEAUTY INFLUENCER OF 2018
NIKKIETUTORIALS
Bretman Rock
Brooklyn and Bailey
Jackie Aina
James Charles

SOCIAL STAR OF 2018
Shane Dawson
JennaMarbles
Amanda Cerny
The Dolan Twins
Lele Pons

ANIMAL STAR OF 2018
Lil Bub
Crusoe the Celebrity Dachshund
Gone to the Snow Dogs
Cole & Marmalade
April the Giraffe

SOCIAL CELEBRITY OF 2018
Ellen DeGeneres
Chrissy Teigen
BTS
Taylor Swift
Selena Gomez

COMEDY ACT OF 2018
Kevin Hart
Tiffany Haddish
Ali Wong
Marlon Wayans
Amy Schumer

STYLE STAR OF 2018
Zendaya
Blake Lively
Emma Watson
Beyoncé
Harry Styles

GAME CHANGER OF 2018
Colin Kaepernick
Serena Williams
Cristiano Ronaldo
Aly Raisman
Nia Jax

POP PODCAST OF 2018
Amy Schumer Presents: 3 Girls, 1 Keith
Scrubbing in With Becca Tilley & Tanya Rad
Anna Faris Is Unqualified
LADYGANG
Chicks in the Office

Lele Pons Makes Her First Billboard Hot Latin Songs Top 20 Appearance with “Celoso”

Lele Pons has special first on the music charts…

The 22-year-old Venezuelan-American singer, internet personality, actress, dancer and host of La Voz México has made her first Billboard Hot Latin Songs Top 20 appearance as “Celoso,” her second chart entry on any Billboard chart, debuts at No. 11 on the chart dated September 1, mainly on the strength of streams and digital sales.

Lele Pons

The social media star’s song logs a little less than 6 million U.S. streams in the week ending August 23, according to Nielsen Music. Likewise, it collects 2,000 in digital download sales.

Pons also notches her first top 10 on Latin Streaming Songs and Latin Digital Song Sales, debuting at No. 8 and No. 4, respectively.

“Celoso” becomes Pons’ highest debut and second of the year, after “Dicen,” her collaboration with Matt Hunter, debuted at No. 29.

Lele Pons & Juanpa Zurita Steam Up Lyric Video for Anitta & J Balvin’s “Downtown”

Lele Pons is getting lyrical…

The 21-year-old Venezuelan-American internet personality and actress has partnered with Mexican internet personality, vlogger and model Juanpa Zurita to bring Anitta and J Balvin‘s musical collaboration to lyrical light.

Lele Pons & Juanpa Zurita

Pons and Zurita appear in the brand new lyric video for Anitta and J Balvin’s seductive Spanish-language single, “Downtown.”

Once rumored to be dating, the pair share a sexy dance while their dates head to the bathroom in the seductive video.

Pons is owner of 2017’s most-watched Instagram stories, while her colleague Zurita turns everything he touches into viral gold, with millions of followers across Instagram, Facebook, Twitter and YouTube.

“Downtown” has already topped Brazil’s Spotify chart.