United Talent Agency (UTA) Signs Jessica Alba

Jessica Alba has new representation…

United Talent Agency (UTA) has signed the 39-year-old half-Mexican American actress, entrepreneur, and best-selling author.

Jessica Alba

Alba has made more than 25 feature films, earning a combined box office total of over $800 million. After breaking out in James Cameron’s Fox series Dark Angelshe went on to star in Fox/Marvel’s Fantastic Four

Her features also include Valentine’s DayRobert Rodriguez’s Machete and Machete Kills, Little Fockers, The Love Guru, Into the Blue, Spy Kids 4-as well as Sin City: A Dame to Kill For.

Recently, Alba has starred and executive produced the action drama L.A.’s Finest.  Up next, she will host and produce a docuseries, Parents Without Borders, for Disney+ and she will star in and executive produce the Netflix action thriller Trigger Warning.

In 2011, Alba founded The Honest Company, a mission-driven company dedicated to inspiring everyone to love living consciously through its clean, sustainable, effective and thoughtfully designed baby, personal care, household and beauty products. The Honest Company is committed to ensuring all families have access to basic necessities and the latest health information for safe growth and development—a commitment reflected in its ongoing partnership with nonprofit organizations like Baby2Baby. Since its inception, The Honest Company has donated over 25 million products and over 18,500 employee participation hours through its Honest to Goodness program.

Alba’s first book The Honest Life is a bestselling how-to handbook based on her mission to create a natural, authentic, and non-toxic life for her family.

Among her awards, she has received the March of Dimes Grace Kelly Award, the Entertainment Media Association’s Green Parent Award, and the Mount Sinai Children’s Environmental Health Center Champion for Children Award.

Atria Books to Publish Danny Trejo’s Memoir, “Trejo: My Life of Crime, Redemption, and Hollywood”

Danny Trejo is o-penning up about his life…

The 76-year-old Mexican American actor, whose credits include Desperado, Machete, From Dusk Till Dawn and Con Air, will publish his memoir with Atria Books, according to the publisher. Titled Trejo: My Life of Crime, Redemption, and Hollywood will be released on July 6.

Danny Trejo

The book will detail Trejo’s path from crime to prison, addiction, loss and unexpected Hollywood fame. With appearances in more than 300 films, the 76-year-old actor continues to book 10-20 roles a year. A 2020 Pete Davidson tribute to Trejo went viral.

“Danny Trejo is more than an actor for the millions of Mexican Americans, like me, who love him,” says Michelle Herrera Mulligan, senior editor at Atria Books. “He is a legend. A role model. The first Chicano action star. Someone we can always hold up as a hero who made it. One of my proudest acquisitions to date, this book shows us the difficult path it took to get him there, in unforgettable, literary detail.”

Trejo first used heroin at age 12, learning that loyalty only came through violence and peace was found in oblivion. For a period of time, he did stints in some of America’s most notorious prisons including San Quentin, Folsom and Soledad. Then he was offered a part as a boxer in Runaway Train, giving him the opportunity to choose a new path.

In Trejo, he describes how the difficult lessons he learned in childhood both saved his professional life and hindered his personal one, offering an inspirational and brutally honest look at his fascinating life. He shares how he rebuilt his life after finding sobriety and spirituality in solitary confinement and went on to become a success, hobnobbing with A-list celebrities and using his memories of his adrenaline-fueled robbing heists to inspire him as an actor.

“At 76,” Trejo says, “this memoir was an opportunity for me to be fearlessly honest for the first time about the terrifying brutality of my experiences in the hardest prisons in the world, the family secrets that tore lives apart, my personal bottom while I was in the hole in Soledad facing a possible death penalty charge, the role God played in turning my life around, my acting career that started at the age of 40 by simply showing up to a set to help another addict in need and how all of it shaped the person I am.”

Trejo is co-writing his memoir with his best friend of 20 years, actor Donal LogueTrejo will be published simultaneously in both English and Spanish and later will be adapted for a young-readers edition. The book also will be published simultaneously as an audiobook from Simon & Schuster Audio.

Atria Books is an imprint of Simon and Schuster.

Danny Trejo to Star in “The Protector”

Danny Trejois protected

The 75-year-old Mexican American actor will star opposite Billy Zane, Randy Couture and James Russo in the action film The Protector from filmmaker Justin Lee.

Danny Trejo

Ed Morroneleading the film as protagonist Mickey Rome, an aging protection specialist who’s ready to holster his guns and head for retirement. When the agency he works for demands one last job be done, Mickey obliges and is sent to Central America to watch a husband and wife who have stolen $8m from a ruthless crime family.

Doctor Drew PinskyJohnny Messnerand Eddie Finlayare also part of the cast.

“This movie is a fun throwback to films from the ’80s like Lethal WeaponMidnight Run and 48 Hours. It has action. It has comedy. It has dark moments. It was such a joy to get to work in a space I love so much with phenomenal talent,” said director Lee.

Trejo, best known for his title role as Machetein the Robert Rodriguez-helmed films, has previously appeared in AnacondaCon AirGrindhouseand Once Upon a Time in Mexico.

Robert Rodriguez to Direct Ben Affleck in the Action Thriller “Hypnotic”

Robert Rodriguez is ready to thrill…

The 51-year-old Mexican American filmmaker is set to direct Ben Affleck in the action thriller Hypnotic.

Robert Rodriguez

The film centers on a detective who, while investigating a string of impossible high-end heists, becomes entangled in a mystery involving his missing daughter and a secret government program.

The big budget film, which is reportedly set at $60m-$80m, comes from Studio 8 and Solstice Studios. And it’s the first project greenlit under a partnership between the two companies. 

Production is slated for April.

Rodriguez, Studio 8 CEO Jeff Robinovand his colleagues Guy Danellaand John Grahamwill produce the film with Solstice, which will handle US distribution and launch international sales beginning at American Film Market.

“Working with Ben on his award-winning projects, including Argoand The Town, I have seen how his versatility and creativity has made him one of the most talented filmmakers both in front of and behind the camera,” said Robinov. “It’s very meaningful to be collaborating with Ben again on this uniquely riveting suspense thriller, and I know he and Robert will make a terrific film together.”

Rodriguez’s previous credits include El MariachiMachete, theSpy Kidsfranchise, Sin Cityand Sin City: A Dame to Kill Forand Alita: Battle Angel. 

Danny Trejo to Star in the ABC Comedy Project “Food & Familia,” Inspired By His Life

Danny Trejo is bringing his life to the small screen, so to speak…

The 74-year-old Mexican American actor is  attached to star in an ABC comedy project that boasts Will Smith among its executive producers.

Danny Trejo

Trejo will star in and executive produce Food & Familia, which is currently in development at the network. The multi-camera comedy, is inspired by Trejo’s life. When the matriarch of the family passes away, she leaves her restaurant to her son, Danny (Trejo) – who’s about to get out of prison — and her granddaughter, Michelle, who hates her father for abandoning her. This gift from beyond the grave might heal the father and daughter and get them back together but, it’s gonna be rocky as the two of them work their differences out while trying to operate a restaurant, live together, and become a real family again.

Peter Murrietta will write and executive produce the project. Trejo and Smith will executive produce along with Caleeb Pinkett and James Lassiter of Smith’s Overbrook EntertainmentABC Studios will produce.

Should the project move forward, it would only be Trejo’s second series regular role, with the other being the short-lived George Lopez FX sitcom Saint George. Trejo is also known for his role in the Machete films as well as several other Robert Rodriguez films. His other TV roles include appearances on Sons of Anarchy, Rick & Morty, The Adventures of Puss in Boots, and From Dusk til Dawn: The Series. Trejo also opened his first restaurant, Trejo’s Tacos, in 2016 with multiple locations now open throughout Los Angeles. He also operates Trejo’s Coffee & Donuts and Trejo’s Cantina.

Murrietta most recently worked on the CBS comedy Superior Donuts. His other recent credits include One Day at a TimeLopez, and Cristela. Murrietta also won two Emmy awards for his time on the Disney Channel series Wizards of Waverly Place.

Danny Trejo to Star in the Upcoming Season of The CW’s “The Flash”

Danny Trejo is no flash in the pan…

The 73-year-old Mexican American actor, who has been a regular staple on television and in film since 1985, will star in The CW’s The Flash in Season 4.

Danny Trejo

Trejo has have signed on for the key role of Breacher, a feared bounty hunter from Earth-19 and the imposing father of inter-dimensional bounty hunter Gypsy (Jessica Camacho).

His mission is to prevent any inter-dimensional traveler from threatening life on his planet — especially his daughter’s.

Based on the DC Comics characters, the series is executive produced by Greg Berlanti, Andrew Kreisberg, Todd Helbing and Sarah Schechter.

The Flash returns for Season 4 at 8:00 pm on Tuesday, October 10, on the CW.

Trejo, best known for starring in Machete, has appeared in From Dusk till Dawn, The Grind and Once Upon a Time in Mexico.

Rodriguez to Direct STX Entertainment’s Animated Film “Ugly Dolls”

Things are about to get a little Ugly for Robert Rodriguez

The 48-year-old Mexican American filmmaker will direct STX Entertainment’s animated Ugly Dolls, based on the children’s toys, which the company has long planned as the film to launch its family and animation division.

Robert Rodriguez

The movie will be released on May 10, 2019.

The dolls were created by David Horvath via his company Pretty Ugly LLC and have taken off in popularity in Asia.

Rodriguez, now better known for darker films like Sin CityEl MariachiDesperadoMachete and From Dusk Till Dawn, was the creative force behind the big-screen family-friendly Spy Kids franchise 

He’s known for pushing the envelope and trying new techniques whether its the graphic novel-like animation/live-action of Sin City or the digital eye candy of Spy Kids. He also did The Adventures of Sharkboy & Lavagirl in 3D back in 2005.

Rodriguez actually started out as a cartoonist and had a comic strip called Los Hooligans for his high school newspaper, the Daily Texan at St. Anthony’s in Austin. He also drew political cartoons and then started making short films.

Rodriguez, as previously reported, will direct 20th Century Fox’s Escape From New York, the remake of John Carpenter’s 1981 film.

Netflix Acquires Global Streaming Rights to Ramirez’s Thriller “Madre”

Life is but a stream for Daniela Ramírez

Netflix has acquired global streaming rights to Madre, Aaron Burns’ psychological thriller starring the 30-year-old Chilean actress.

Daniela Ramirez

Madre, which made its premiere at SXSW, marks Burns’ sophomore turn as feature director.

Madre stars Ramírez as a four-months-pregnant mother of a severely autistic boy (Matías Bassi). After a chance encounter with a gifted Filipino caretaker (Aida Jabolin), the young mother begins to suspect that the new nanny is using the language barrier to turn the boy against her. And then things get sinister.

Burns, who appeared in Roth’s pics The Green Inferno and Keanu Reeves-starrer Knock, Knock, directs Madre from his own original screenplay.

His comedy Blacktino was released in 2011, and before that he worked on visual effects for Grindhouse and Machete, among other credits.

Netflix will begin streaming Madre exclusively by the end of 2017.

Ramirez’s previous credits include La Poseída and Los Archivos del Cardenal.

Trejo to Star in the Indie Film “In Stranger Company”

It’s a Strange(r) time for Danny Trejo

The 72-year-old Mexican American actor has signed on to appear in In Stranger Company, an independent film based on the book The Loyalty Treasures by Dr. Mark Smith.

Danny Trejo

Directed by Phillip Abraham, who adapted the screenplay along with Patrick Werksma, the feature follows Mia Stone, a young wife, mother, and workaholic entrepreneur. She is faced with an eerie supernatural opportunity to reset her future when a strange encounter with an eccentric man (Trejo) gives her a second chance at saving her company, marriage, family, and future.

Rounding out the cast are Jesse MetcalfeT.C. Stallings, Jaci Velasquez, Jules Willcox, Jaime Gallagher, and Jeff Grace.

Trejo, best known for his role in the Machete film series, can up next be heard in Warner Bros’ animated pic Storks.

Rodriguez to Be Feted by Non-Profit Educational Organization L.A.’s Promise

Robert Rodriguez has promise

L.A.’s Promise will honor the 46-year-old Mexican American at its annual gala.

Robert Rodriguez

The nonprofit organization aims to improve public schooling in south Los Angeles, with a coverage area that includes two high schools (Manual Arts and West Adams Prep) and one middle school (John Muir). Its initiatives to increase the schools’ performance and involvement in the community are funded in part by the annual gala.

Rodriguez and Universal Filmed Entertainment Group chairman Jeff Shell will be feted at the event, which will be held on September 30 at Universal Studios Hollywood‘s Globe Theatre.

“Our 2014 honorees have a long history of advancing the educational opportunities for underserved communities like the students that L.A.’s Promise serves,” the organization’s president and CEO Veronica Melvin said in a statement. “Jeff and Robert have lent their names and their time to our initiatives in order to help lead the charge in preparing every child in our LA’s Promise Neighborhood to be college and career-ready, healthy and successful in life.”

Rodriguez launched his own cable network, the El Rey Network, in 2013. Its programming includes Matador and From Dusk Till Dawn, an adaptation of his Quentin Tarantino-scripted vampire film. Rodriguez’s film directorial credits include Sin City, Spy Kids and the Machete franchise.

Shell will be present at the event, but Rodriguez is unable to attend.

This year’s event chairs include Steven SpielbergGeorge LucasJ.J. Abrams and NBCUniversal vice chairman Ron Meyer; previous honorees include Ryan SeacrestTom Cruise and Fox chairman and CEO Jim Gianopulos.

In conjunction with the gala, the Universal Studios Hollywood theme park will be opened for 1,200 L.A.’s Promise students for the evening. The gala attendees will have the opportunity to join them after a cocktail reception and awards ceremony.

“I can’t think of a better way to celebrate students’ success than to reward them with a night of fun and adventure through the theme park,” L.A.’s Promise board co-chair Frank Marshall said in the statement.