Sebastian Solano is movin’ on up…
The Colombian business executive, best known as co-founder, CEO and president of Life in Color, as the new CEO of SFX Entertainment’s ID&T North America/Made Event.
Solano is responsible for Life in Color, the Miami-based company that began throwing extravagant paint parties across the US. After conquering the North American market, Solano expanded Life in Color to an international phenomenon in more than 40 countries.
He’ll continue to run the company while simultaneously managing ID&T and Made Events North American productions, which includes TomorrowWorld, Mysteryland and Electric Zoo.
SFX Entertainment hopes Solano will help improve the company’s image among dance music fans. Over the past few years these festivals have had some missteps, the most recent being the disastrous TomorrowWorld this past September. Since then, SFX and Robert Sillerman have struggled to keep the company afloat, as stocks and faith in the brand plummeted to record lows.
Meanwhile, Life in Color has shone brighter than ever, and will host Jack Ü, Steve Aoki, and a host of others for its hallmark Life in Color Festival in Miami this January.
In an exclusive interview with Billboard, Solano revealed that it was an honor to work for the company that inspired Life in Color’s exponential growth over the past 10 years, and he hopes to bring back the positive atmosphere of ID&T and Made’s events.