Marc Anthony Forms “Landmark Alliance” with SBE Entertainment Group’s Sam Nazarian

Marc Anthony has formed a new alliance…

The 55-year-old Puerto Rican singer, songwriter, actor and entrepreneur and Sam Nazarian, founder/CEO of lifestyle and hospitality company SBE Entertainment Group, have announced a “landmark alliance” that marks the first hospitality venture for the salsa superstar and his entertainment company, Magnus.

Marc-AnthonyThrough the deal, Anthony and Magnus are now equity partners in all of SBE’s existing properties, which include culinary brands, restaurants, lounges and nightclubs.

According to a press release, SBE’s new multi-vertical business strategy will focus on growing the brand among Latin American audiences.

Additionally, new properties will also be launched in the hospitality space and additional brands will be created together. The alliance also opens new opportunities for Magnus’ roster (record label, management and booking), which includes Luis Figueroa, Mau y Ricky, Fonseca and Gente de Zona.

Aside from his decades-long music career, Anthony is a multi-hyphenate businessman who launched Magnus in 2015 to represent both Latin artists and athletes in the United States. In 2009, he became a minority owner of the Miami Dolphins, and last December, launched the electric powerboating team, E1 Team Miami.

In 2012, his work in philanthropy led him to launch the Maestro Cares Foundation, which has built orphanages in various countries in Latin America and the Caribbean.

“It would be an understatement to say that this announcement today is one of the greatest highlights of all of the endeavors I’ve taken on in my life,” Anthony said in a statement. “To have the honor to join forces with my great friend Sam and SBE, is something we have spoken about throughout the years and the time has finally come. My team, alongside the unparalleled expertise of SBE, is poised to contribute significantly to the success of this new journey. With a shared commitment to excellence and a track record of unparalleled vision and execution, we are excited to bring our best-in-class capabilities to elevate SBE’s projects to new heights. Together, we look forward to unveiling a series of remarkable initiatives that showcase the synergy and excellence synonymous with the SBE family.”

“It’s an honor to join forces with long-time friend and international superstar Marc Anthony. I have a tremendous amount of admiration for the career that he has built, and, more importantly, his entrepreneurial instinct,” added Nazarian, who founded SBE in 2002. “It’s been an aspiration of ours to come together to build something special, and I am excited to share all the amazing things we are working on with him as our strategic partner. My sbe team is honored to collaborate with the best-in-class entrepreneurial team Marc has built at Magnus, led by a dynamic team, CEO Michel Vega and COO Felipe Pimiento, to connect with and deliver experiences to an audience that Marc has so carefully cultivated throughout his career. This is just the beginning, and I can’t wait to see what we build together.”

Marc Anthony to Perform “One Night Only” Livestream Concert in April

Marc Anthony is ready to perform in your living room…

The 52-year-old New York-born Puerto Rican singer/songwriter, one of the world’s top touring acts, will perform a single livestream concert that’ll be promoted and marketed for global consumption.

Marc Anthony

One Night Only, set to stream on April 17, is expected to be seen by over 100,000 fans worldwide, according to organizers.

One Night Only will feature Marc Anthony performing a full-length show accompanied by his full band of 20-plus musicians and featuring “surprises.” The show will be produced by Magnus Studios, a division of Magnus, Marc Anthony’s sports and entertainment company.

Worldwide marketing efforts will be led by Loud & Live, the Miami-based entertainment, marketing, media & live events company. Video and film director Carlos Perez will direct the special, which will stream from Miami.

It’s the first livestream by a major artist since the shut down of major touring last year due to the coronavirus pandemic. Big names like J Balvin, Ricardo Montaner and most recently, Fito Páez, have played major livestreams.

But Anthony’s show seems poised to become the largest ticketed Latin livestream, thanks to the mix of the artist’s strong live appeal coupled with a massive marketing and promotion effort that includes both local and international efforts.

“Our goal is to make this the biggest Latin global livestream to date,” says Nelson Alabareda, CEO of Loud & Live. “Marc is a huge ticket seller and a guy who sells out everywhere he goes. But can only do 100 shows a year. How do his fans [in far-flung places] see him?”

“The first thing we did was an analysis of social media to really understand where those Marc fans are,” adds Albareda, whose company counts marketing as one of its biggest strengths.

According to Albareda, ticket prices will hover in the $20-$40 range in all territories. For those seeking a plus, there will be an after party hosted by Alex Sensation with an added bump to the ticket price.

“We think this is going to be an historic moment for a legendary artist,” says Michel Vega, co-founder and CEO of Magnus. “It’s a love letter from Marc to his fans after not performing for nearly a year.”