Maluma is bringing a taste of Jamaica to this year’s Premio Lo Nuestro…
The 27-year-old Colombian superstar is set to premiere hits from his surprise new album 7 Días en Jamaica during the awards show on February 18.
Meanwhile, Marc Anthony and Daddy Yankee will perform their new hit, “De Vuelta Pa La Vuelta.”
The three stars are the latest performers announced for the first Latin music award show of the year, which will air on Univision.
Other performers announced include Mexican star Carlos Rivera, who will perform “100 Años” alongside Maluma. And in a first, the entire Montaner family – Evaluna, Mau y Ricky and dad Ricardo Montaner — will be joined by Camilo (who is married to Evaluna Montaner) to perform “Amén,” which was released during the holidays.
Regional Mexican rising star Lenin Ramírez will also perform alongside Grupo Firme, as will Chesca; with Prince Royce taking the stage alongside Natti Natasha. The latter will sing their hit “Antes que salga el sol” together on television for the first time.
They join previously announced performers Los Ángeles Azules, AnuelAA, CNCO, Ozuna and Gloria Trevi.
Premios Lo Nuestro will air on Univision on February 18, live from the AmericanAirlines Arena.
The 43-year-old Puerto Rican rapper, singer, songwriter, actor and record producer has broken the record for the most top 10s on Billboard’s Latin Airplay chart, as “De Vuelta Pa’ La Vuelta,” his collaboration with Marc Anthony, rises 11-8 on the January 16 survey.
Daddy Yankee breaks out of a tie with Enrique Iglesias and takes possession of the mark for the most top 10s since the chart began in 1994.
The song’s advance on the chart was assisted by an 11% boost in audience impressions, to 8 million, collected in the week ending January 10, according to MRC Data.
Going down the list of the artists with at least 25 top 10s in the history of Latin Airplay, only one female act secures a space:
Most Top 10s, Latin Airplay Daddy Yankee, 41 Enrique Iglesias, 40
J Balvin, 32
Ricky Martin, 27
Marc Anthony, 26
Marco Antonio Solis, 26
Cristian Castro, 25
Wisin & Yandel, 25
“De Vuelta Pa’ La Vuelta” was co-written by Daddy Yankee and Marc Anthony alongside Edgar ‘Edge’ Barrera, Elena Rosa, Rafael A. Pina Nieves and produced by longtime hit maker, Sergio George.
The salsa collaboration is Yankee’s 41st Latin Airplay top 10, dating back to his first top 10 hit “Lo Que Pasó, Pasó” in 2005. Marc Anthony, meanwhile, has logged 26 top 10s in four decades of chart history, 11 of which have hit No. 1.
Elsewhere, “De Vuelta” dips 13-14 on the all-metric Hot Latin Songs chart with declines in digital sales and streams. On Tropical Airplay, however, it remains at No. 1 for a third week.
The 43-year-old Puerto Rican reggaetonero has joined voices with Daddy Yankee on the salsa single “De Vuelta Pa’ La Vuelta.”
Anthony, known as the King of Salsa, cedes the opening spotlight to Daddy Yankee, whose voice is well-suited for a traditional salsa track.
The made-for-dancing insta-classic, which, in vintage Marc Anthony style, begins with a slow intro that then breaks into an uptempo dance beat, pairs two icons who unexpectedly meet each other halfway.
Sergio George produced the track, a fusion of two very different distinct voices with a deep respect for the genre that will no doubt give an infusion of energy to the tropical charts.
The 27-year-old Brazilian singer has been added to the list of performers set to take the stage at this year’s Latin Grammys, according to the Latin Recording Academy.
Anitta appears on the final star-studded list of performers that includes Rauw Alejandro, J Balvin, Camilo, Lupita Infante, Juanes, Mariachi Sol De México De José Hernández, Ricky Martin, Natalia, Jimenez, José Luis Perales, Prince Royce, and Carla Morrison.
Those artists join previously-announced performers Anuel AA, Marc Anthony, Bad Bunny, Calibre 50, Pedro Capó, Julio Reyes Copello, Alex Cuba, Alejandro Fernández, Karol G, Kany García, Guaynaa, Los Tigres del Norte, Víctor Manuelle, Ricardo Montaner, Christian Nodal, Debi Nova, Fito Páez, Nathy Peluso, Raquel Sofía and Sebastián Yatra.
The 21st annual ceremony, led by 13-time nominee J Balvin, will also celebrate several Latin music icons, with special tributes including Julio Iglesias, Pedro Infante, Juan Luis Guerra, Roberto Carlos, and Héctor Lavoe.
Returning with a “music makes us human” theme that highlights musical excellence and the power of music in times of despair, the event will also showcase diverse stories of hope, community, sense of purpose, and celebration.
Hosted by Carlos Rivera, the 2020 Latin Grammys will air at 8:00 p.m. ET/PT on Thursday, November 19, via Univision.
The star-studded event will be preceded by the one-hour pre-show Noche de Estrellas, held virtually in Miami, where the majority of the categories will be awarded.
The 31-year-old Dominican American bachata singer has replaced himself at No. 1 on the Tropical Airplay chart.
On the October 24-dated survey, his latest single “Lotería” climbs 2-1, bumping his own “Carita de Inocente” down 1-2.
“Carita de Inocente” had earlier set the record for the most weeks at No. 1, and its total weeks atop the list now stand at 29.
“It feels great to have the top two Tropical Airplay songs in the country and I’m so thankful to everyone at radio and the fans who keep embracing my music and bachata,” Royce tells Billboard.
The last time an artist ranked first and second in the same chart week was Marc Anthony with “Lo Que Te Di” at No. 1 and “Parecen Viernes” at No. 2 (January 25-dated lists).
The last act, however, to replace himself at No. 1 was Nicky Jam in January 2018. Romeo Santos’ “Bella y Sensual,” which features Jam and Daddy Yankee, ceded its five-week reign to “Cásate Conmigo,” his collaboration with Silvestre Dangond (Jan. 27, 2018-dated list).
“Lotería” leads the list dated October 24, advancing from the runner-up position, thanks to a 34% gain in audience impressions, to 4 million, earned in the week ending October 18, according to Nielsen Music/MRC Data.
The tune helps the bachata singer-songwriter up his career No. 1 count to 19, extending his third-most record in the chart’s 26-year history. Royce stands just behind Marc Anthony with 32 No. 1s and Victor Manuelle with 28.)
“Lotería” is from Royce’s Alter Egoalbum, which debuted at No. 1 on the Top Latin Albums chart (dated February 22). The tune was produced by Royce alongside D’lesly “Dice” Lora and written by Royce, Lora, Yonathan “Mickey” Then and Ronald “Dae” López.
Over on Latin Airplay, “Lotería” enters the top 25, hiking 34-24.
Emme came up with the idea with her nanny as she thought kids needed to be taught to pray, according to Lopez.
“They just kind of had this conversation, and she was like, ‘Maybe we can write a book where we can save the sloths, and we can use the money to save the sloths,'” Lopez told GMA. “I’m so proud of her to author her first book at 12 years old. She’s way, way ahead of me.”
Amazon Music is putting a big focus on Latin music with the launch of “Amazon Music LAT!N,” featuring the 19-year-old Mexican singer in a new editorial video series, Género101,
The Latin music brand features a broad umbrella that includes over 100 new and revamped playlists, an emerging artist program, merchandise, video and multiple catalog programs among many other initiatives.
Using the tagline “La Musica que nos conecta” — a reference to the fact that Latinos come from many countries and cultures but are connected by music and language — the LAT!N hub, which includes music in Spanish and Portuguese, will live within Amazon at amazon.com/latinmusic.
It seeks to establish Amazon as a major player in Latin music streaming and content, as well as retail.
“The big differentiator [with other streaming services] is the ability to work cross functionally with the other Amazon verticals and services like Twitch and Prime Video,” explains Rocío Guerrero, who assumed the newly created position of global head of Latin music at Amazon in January.
“We can do things 360. It’s unparalleled and it will live within the Amazon.com ecosystem.”
Prior to Guerrero’s arrival, Amazon Music had been relatively perfunctory with its approach to Latin music, offering playlists and a big catalog but little else. Latin content was hardly ever marketed The launch of LAT!N marks a major investment and commitment to the music.
“What they want is to expand with even more audiences and fans and engage them with Latin music,” Guerrero says. A major thrust is positioning Amazon as a destination that focuses not only on reggaetón and urban music, which dominate the major Latin playlists around the world, but on all genres of Latin music, aiming for Amazon’s “broader” — as Guerrero calls it — audience, including older listeners.
“For instance, genres like bachata, salsa and Regional Mexican are big in Amazon Music,” she says. “We have a spotlight now. And we can shine a light on all the genres of Latin music.”
Guerrero came to Amazon from Warner Music Latin, but previously spent years overseeing U.S. Latin content in Spotify. Since joining Amazon in late 2019 she has expanded the Latin music global team, hiring Ana Martinez as label relations and Cristina Martin to head marketing for Latin music global and retaining Amaya Mendizabal as senior music curator.
After planning for the first half of the year, the official LAT!N kickoff features an original, acoustic version of Maluma’s global hit “Hawái.” It will be followed by exclusive weekly releases of new renditions by Karol G, Christian Nodal and Romeo Santos during Hispanic Heritage Month, with more planned moving forward.
At the same time, a catalog program called “Raices” will kick off with a spotlight on Marc Anthony that includes a mini documentary shot in his home, and will highlight Latin catalog content on a monthly basis. Likewise, an emerging artist program, “Rompe,” which is similar to Amazon’s “Breakthrough” program in the U.K., will highlight a local emerging artist every month, beginning with Colombia’s Las Villa and Interscope artist Nobeat.
New content will go beyond music to include five new editorial video series, available in English and Spanish. The first, Género101, will highlight different sub-genres of Latin music, beginning with an episode on corridos tumbaos explained by Natanael Cano. An Alexa component is also in development that will allow listeners to ask their virtual assistant questions and get replies in different artists’ voices.
The core of LAT!N, of course, will continue to be playlists — now expanded to 100 — including Latin global hits playlist Platino (formerly titled Fuego Latino), new music playlist Hoy, and a Clásicos playlist that features classics for each genre. Says Guerrero: “We cannot commit to just one audience only.”
The 26-year-old Colombian superstar, whose real name is Juan Luis Londoño Arias, will be honored with the Billboard Spirit of Hope Award at this year’s Billboard Latin Music Awards, which will take place October 21.
Announced by Telemundo and Billboard, Maluma – who recently topped the debut Billboard Global Excl. U.S. chart – will be recognized for his commitment and altruistic efforts surrounding his foundation, El Arte de los Sueños, which he founded in 2016. The non-profit organization supports nearly 170 young individuals at risk of accomplishing their dreams.
Through song, dance, percussion and creative art (all with an urban emphasis), as well as psychosocial care, the organization seeks to generate the tools needed to seek a different lifestyle, so that these young dreamers can face the world and its challenges.
The Billboard Spirit of Hope Award was created in honor of Selena Quintanilla, and throughout the past 20 years has been given to an artist in recognition of their extraordinary philanthropic and humanitarian contributions beyond their musical work.
Previous recipients include Maná, Los Tigres del Norte, Ricky Martin, Shakira, Marc Anthony, Gloria Estefan, Carlos Vives and Luis Fonsi, among others.
Maluma, a 2020 Billboard Latin Music Awards finalist, will also perform during the awards ceremony taking place live from the BB&T Center in Sunrise, Florida.
The Billboard Latin Music Awards will kick-off at 7:00 pm ET with a red carpet pre-show followed by the three-hour awards show featuring live performances by today’s top Latin artists to honor the most popular albums, songs and performers in Latin music.
The 52-year-old Puerto Rican Grammy-winning singer/songwriter, the best-selling tropical salsa artist of all time, has earned a spot in the annals of music history with his 2013 album 3.0, which at the time was his first salsa album in a decade.
The album, which was considered a risky release at the time with tropical music beginning to fade in popularity due to the resurgence of reggaeton, has became the first salsa album ever to be certified “Diamante,” the RIAA’s highest certification for a Latin album, for shipments of over 600,000 copies in the U.S. alone.
Anthony announced the major accomplishment on his Instagram page, posting a slideshow of photos that feature him cozying up to the Diamond plaque and grinning from ear to ear.
“Wow 3.0 First Salsa album ever to reach Diamond Status,” Anthony wrote in his caption. “Thanks to my team and everyone that worked on the album y Gracias a mis fans por siempre apoyar mi música y hacer este uno de sus favoritos. God bless!”
This major milestone for the project is only its latest accomplishment.
In 2013, 3.0 became the top-selling release of the year, according to Nielsen SoundScan. The hit single from the album, “Vivir Mi Vida,” also spent 18 weeks at No. 1 on the Hot Latin Songs chart, becoming the first tropical single in a decade to top the chart and the longest-running No. 1 tropical song in the history of the chart.
“It’s a huge honor for us at Sony Music Latin to work with Marc,” Sony Music Latin Iberia Chairman and CEO Afo Verde said as he presented Marc Anthony his RIAA Diamante plaque in a virtual ceremony. “He continues to break records time and time again and creates new ones all on his own. His music is forever. He’s proven that his recordings, from birth and even five, 10, 20 years later, are everlasting and will be sung by everyone for a lifetime.”
Anthony also talked about the milestone, revealing the confidence boost the success of the project gave him all those years ago.
“The arrival of this new achievement in this particular time is truly gratifying and inspiring for me,” Marc said. “3.0 was an album that I considered risky at the time of its release. The Latin music industry was beginning to shift and the main attention was going to other genres. The album was embraced by everyone in such a powerful way. That response gave a boost of reassurance in my career and my instincts as a music creator.”
With this accomplishment under his belt, Anthony is now working on new music.
The 42-year-old Cuban singer has joined voices with El Micha for the single “Recordandote,” and the track’s music video.
The first collaborative effort between the Torres and his compatriot, “Recordandote” is a song about a man who’s trying to conquer the girl of his dreams:
“I spend my life remembering you / and the hours go by remembering you / today I want to love you / I come to give you love.”
“Recordante,” produced by Colombian producer Daneon, is a tropical-urban rhythm laced with El Micha’s distinguishable voice.
“We were both eager to be able to work together, but we were waiting for the right moment,” Torres expressed in an official statement. “We intend this to be the song that everyone prefers this summer, as it is romantic, danceable, and very fresh.”
The music video, directed by Alejandro Perez, shows both artists dancing in an empty pool as Torres video calls the girl he likes to serenade her with the song.
Torres, who penned “Traidora” by Marc Anthony and Gente de Zona and Pablo Milanes‘ “Para Que Un Día Vuelvas,” among others, wrote this single, which was originally interpreted by Jennifer Lopez and Maluma.
According to an official statement, the song would form part of an unpublished album by Lopez but was never released.
“Recordandote” marks Torres second release in 2020, following “Deja La Tristeza.”