The future’s so bright Becky G’s gotta wear shades…
The 23-year-old Mexican American singer/rapper, who recently collaborated with Chiquis Rivera for a cumbia-fied cover of Dolly Parton’s “Jolene,” has partnered with Dime Optics to launch her first-ever eyewear collection.
“For me, it’s really important to be that open book that I’ve always been since the beginning of my career and the truth is, many things inspire me beyond just music,” Becky G tells Billboard. “To be able to transition into something new is exciting for me but also comes very naturally.”
Inspired by her Mexican-American roots and Latinx vibes, Becky G’s fashionable line includes eight different styles because “it’s versatile like me!
For the “Mayores” singer, affordability and quality were key in teaming up with the glasses brand.
“That’s important because one of my responsibilities as an artist is to know that my audience, at the end of the day, is mostly hard-working individuals who are still going to school and I want them to know that they will be investing in something that’s worth it.”
Becky G’s collection, with all pairs selling for only $30, ships worldwide. And, two of the pairs have already sold out: the 33 Clear Crystal + Blue Light, and the 333 Black Grey styles.
“When we started this collab, I wanted to make something that was amazing AND affordable,” tweeted Becky G. “So excited guys are liking them already.”
Click here to shop Becky G’s Dime collection.