Rita Moreno isn’t masking her feelings about the importance of voting this year…
With the November election right around the corner, the 88-year-old Puerto Rican Oscar-winning actress and Latina icon is encouraging people to do their civic duty without uttering a single word.
Moreno is taking part in When We All Vote’s new campaign.
Director and producer Allen Hughes has brought together a wide range of artists, athletes, industry leaders, and notable community members wearing a “VOTE” face covering to inspire maximum voter participation.
Those taking part in this year’s mask campaign include Tony Bennett, Dr. Dre, Robert De Niro, Larry David, Megan Rapinoe, Sean Penn, David Crosby, Snoop Dogg, Diane von Furstenberg, Padma Lakshmi, Sterling K Brown, Tyler Oakley, Kevin Love, Ron Howard, Judd Apatow, Lindsey Vonn, Michael Keaton, Bryan Cranston, Sandra Oh, Steve Buscemi, Pamela Adlon, Christopher Poindexter, Rita Moreno, Iliza Shlesinger, and Deepak Chopra, along with healthcare worker Cady Chaplin.
“This is clearly an existential election year, and it’s critical that every eligible voter in every community engage in this election,” Hughes says. “The very soul of our nation is on the ballot November 3rd, 2020.”
Launched in 2018 by co-chairs Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monae, Chris Paul, Faith Hill and Tim McGraw, When We All Vote uses a data-driven approach to increase participation in elections. The group focuseson increasing participation in every election while closing the race and age voting gap. The goal is to change the culture around voting, harnessing grassroots energy, and through strategic partnerships to reach every American.
In addition, Michelle Obama has added Selena Gomez, Liza Koshy, Megan Rapinoe, Shonda Rhimes, Tracee Ellis Ross, Kerry Washington, and Rita Wilson to this year’s co-chair list.
For more information on the organization and its new campaign, visit whenweallvote.org.