Tag Archives: Michelob Ultra Pure Gold

Maluma to Take Part in Bill Nye the Science Guy’s Climate Change-Themed “Earth Day! The Musical” Special on Facebook Watch

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Maluma is hoping to raise awareness about climate change…

The 27-year-old Colombian singer/songwriter is joining forces with Bill Nye the Science Guy and fellow superstar musicians for an Earth Day-centered Facebook Watch special dedicated to protecting the planet.

Maluma, ELLE Magazine

Earth Day! The Musical, formed in partnership with Facebook Watch and EARTHDAY.org, follows Nye, the iconic TV science educator, as he teams up with Maluma and more to share with their fans what part they can play in restoring our Earth.

Nye will also pass the mic to young climate activists discussing what work they’ve been doing to help the planet, including Alexia Akbay, CEO and co-founder of Symbrosia, a Hawaii-based startup using seaweed to reduce livestock methane; Jerome Foster II, the youngest member of the Joe Biden White House Environmental Justice Advisory Council at age 18; and Xiye Bastida, a Mexican-Chilean climate activist and one of the lead organizers of the Fridays for Future youth climate strike movement in New York.

Other A-list musical guests who will be featured in the special include Justin Bieber, Ben Platt, Charli and Dixie D’Amelio, CNCO, Cody Simpson, Idina Menzel, Jack Harlow, Steve Aoki, and Tori Kelly. Zac Efron, Desus Nice and The Kid Mero, Jasmine Cephas Jones, Karamo Brown, Nick Kroll and more are also slated to appear.

On Monday (April 19), Maluma surprised fans with his freshly minted Earth Day anthem “Rumba (Puro Oro Anthem)“ that he recorded in collaboration with Michelob Ultra Pure Gold to toast to its first-ever organic lager brewed with 100 percent renewable electricity from solar power.

During Earth Day! The Musical, Facebook will roll out its #RestoreOurEarthChallenge, which calls on international viewers to share pictures, videos and other social media posts about the steps they’re taking to combat climate change on Earth Day this year.

“Earth Day! The Musical” will air on Thursday at noon ET on Facebook Watch.

Maluma Releases Surprise New Single “Rumba (Puro Oro Anthem)” in Time for Earth Day

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Surprise! Maluma is back with brand new music…

The 27-year-old Colombian singer/songwriter has released the single “Rumba (Puro Oro Anthem),” and it arrives just in time for Earth Day and the approaching lazy days of summer.

Maluma, ELLE Magazine

The soulful, Caribbean-infused reggaeton track is in collaboration with Michelob Ultra Pure Gold to celebrate Earth Day (April 22) and the brand’s first-ever organic lager brewed with 100 percent renewable electricity from solar power.

“I’ve collaborated with some of the biggest artists in the world, but never before with a star that’s literally out of this world,” Maluma said in an official statement about the sun-powered beer. “I had so much fun partnering with Michelob Ultra Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ‘Rumba (Puro Oro Anthem)’ and join us in this celebration with a Pure Gold in hand.”

“Rumba” — co-produced by MadMusick (Giencarlos Rivera and Jonathan Rivera) and Edgar “Edge” Barrera — features the roaring sounds of the sun.

An official music video will be released on Thursday through Maluma’s YouTube channel.

“This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability,” said Ricardo Marques, vice president of Michelob Ultra.

In addition to solar power and reinforcing Anheuser-Busch‘s commitment to achieving its 2025 Sustainability Goals, the “brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company’s planned $1 billion investment over the next two years will go to sustainability initiatives,” Billboard has learned.

To further celebrate with fans, the beer brand and Maluma will be giving away limited-edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older on social media.