Cardi B is makin’ super (bowl) impact…
Analytics corporation EDO has ranked the celebrity appearances in branded commercials during Super Bowl LV, with the 28-year-old half-Dominican American rap superstar earning a spot in the Top 10.
EDO’s list ranks the top-searched celebrities based on the number of times they were searched in a five-minute period after their ad dropped versus the average searched celeb who was in a Super Bowl ad (weighted at 100).
Cardi B, the only Latinx artist to make the Top 10, comes in at No. 10 for her UberEats Wayne’s World ad with an 8.5x search.
The spot shows Saturday Night Live’s famed characters Wayne and Garth (Mike Myers and Dana Carvey) in Wayne’s basement doing their cable access show from Aurora, Illinois.
“As a local access show, we want everyone to support local restaurants,” Wayne says.
“But, we’d never manipulate you the way all these commercials do,” Garth says as subliminal words “eat” and “local” flash on the screen.
Then there are repeated attempts to get the message out, including having baby versions of Wayne and Garth dressed in shirts that say “eat local.”
When Wayne says they would “never shamelessly rely on a celebrity cameo,” here comes Cardi B. The commercial then shows shots of Wayne and Garth dressed like Cardi, and vice-versa.
The Voice judges and fiancés Gwen Stefani and Blake Shelton respectively ranked in the No. 1 and 2 spots.
In their commercial, fellow Voice judge Adam Levine sets them up on a blind date with the tagline for the 5G network being “Don’t Trust Your Love Life to Just Any Network.”
