J Balvin Teams with Miller Lite & Accion Opportunity Fund to Release Limited-Edition Bottle

J Balvin is opening up a tab to support Latino-owned businesses…

The 37-year-old Colombian singer and record producer, in a new collaborative effort with Miller Lite, is hoping to give back and pave the way for Latino-owned businesses via the “J Balvin’s Tab” program.

J Balvin's Tab, Miller LiteTeaming up with the Accion Opportunity Fund — “a financial support system for small businesses that advance racial, gender, and economic justice for all,” according to its website — a limited-edition pint inspired by Balvin’s vibrant brand has been designed for nine and 15-packs.

A portion of the proceeds from every purchase, up to $150,000, will be donated to AOF by Miller Lite and will fund nearly 50 Latino business owners and entrepreneurs across the country.

J Balvin's Tab, Miller LiteAdditionally, Miller Lite will be giving away up to 10,000 beers per week between March 1st and April 30th, and fans will have a chance to win exclusive J Balvin signed merch by visiting www.millerlite.com/jbalvin.

It’s not the first time Balvin has partnered with Miller Lite.

J Balvin's Tab, Miller Lite“We are back together, Miller Lite and J Balvin, to always support our Latino community with their small businesses and their entrepreneurial visions. We want to help entrepreneurs learn how to elevate their businesses and guide them on where they should be,” said Balvin. “And also help them financially so that they can make the right investments and grow. When I was starting my career, I had no one to tell me where to go. Since I didn’t have that, I had to learn on my own, and now I want to help others so that they have an easier path.”

The limited-edition bottle features some of Balvin’s signature elements, like the lightning bolt, the happy faces and the colors.

“All of that is really genuine to what I’ve always wanted to show,” says Blavin. “It’s not like I wanted to design a lightning bolt or a smiley face just because. When I got to the [music] business I wanted to change the perspective that I was bad or malicious. Obviously coming from Colombia, with such a dark past, I wanted to raise joy, and that’s where the smileys come from. It became like a trademark. They [the designs] always appear in my collaborations, in my shows, in this campaign, and in everything that has to be related to J Balvin. It is a very powerful brand.

J Balvin Releases New Single “Que Locura” & Announces New Album “José”

J Balvin is unleashing the madness

The 36-year-old Colombian singer has released his new single “Que Locura,” which he launched with an accompanying music video.

J Balvin

J Balvin, whose real name José Álvaro Osorio Balvín, also revealed that he will release his fifth studio album, Joséon Sept. 10.

José will be the follow-up project to 2020’s Colores, which peaked at No. 2 on Billboard‘s Top Latin Albums chart and won the Latin Grammy for best urban album.

Balvin recently spoke to Billboard about how his Miller Lite campaign, titled “Es José Time,” which embraces his namesake and who he really is behind his onstage persona.

“I’m really getting to know me, because I’ve been so caught up on J Balvin that I started to forget about José,” he said. “That’s what I love about this campaign. It’s showing my human side, chilling with my friends and being a normal guy.”

J Balvin is a finalist for the 2021 Billboard Latin Music Awards with nine nods, including artist of the year, songwriter of the year and hot Latin song of the year for “Ritmo (Bad Boys for Life)” with the Black Eyed Peas.

Trejo to Compete in Beer Sales Competition at This Week’s Cowboys Game to Support ¡Adelante!

Danny Trejo is ready to sell beer for a good cause…

The 70-year-old Mexican American actor and Machete star will go head to head the Discovery Channel’s Richard Rawlings during a friendly beer sales competition scheduled to take place before the start of the September 28 Dallas Cowboys game at AT&T Stadium.

Danny Trejo

The competition has been orchestrated by Miller Lite as part of its is Hispanic Heritage Month celebrations.

Trejo and Rawlings from Discovery Channel’s Fast N’ Loud will each have 30 minutes to sell as much beer as possible in the Miller Lite Corral in order to be declared the winner.

Miller Lite will make a $10,000 donation on behalf of the winning celebrity to ¡Adelante! U.S. Education Leadership Fund, a non-profit organization that focuses on providing leadership development and scholarships for Hispanic college students.

“We are delighted to add extra excitement to the Miller Lite Corral during the game that celebrates Hispanic Heritage Month. We hope consumers also get excited about it and choose to take part in the friendly competition or at least cheer on their favorite celebrity,” said Paul Stiff, MillerCoors regional alliances manager for the central region of Texas. “We encourage our fans to join in on the celebration, experience our new packaging, and enjoy some Miller Time before the game.”

An on-field check presentation will take place during halftime to announce the winner and present the funds to ¡Adelante! Miller Lite’s donation will be used to help further the education and professional development of Latino students.