J Balvin Releases New Single “Rojo” & Heart-wrenching Music Video

J Balvinis seeing red

The 34-year-old Colombian urban singer has released his latest single “Rojo.”

J Balvin

J Balvin also released the emotional and heart-wrenching music video for the softer reggaetón song.

The music video was filmed by Colin Tilley, who directed the music videos for J Balvin’s other tracks “Blanco” and “Morado.”

In the clip, J Balvin, who is on the phone while driving, gets into a fatal car accident while on his way to the hospital to see his newborn. He never gets to see his wife again or meet his daughter, but he’s with them in spirit at all times — even on his widow’s dates with other men.

“I’m helping my wife find the right guy,” J Balvin said about the video in a previous Instagrampost. “It’s about being open and not selfish.”

“Rojo,” “Blanco” and “Morado ” will all be part of J Balvin’s forthcoming studio album titled Colores, which will be released in late March.

J Balvin Releases Colorful New Single “Morado”

J Balvin is seeing purple…

The 34-year-old Colombian reggaeton singer has released his latest single “Morado.” 

J Balvin

The midtempo track, produced by Sky, describes a person who is powerful or likes to be on top of any situation. 

J Balvin announced the single early this week after posting a short clip with an instrumental reggaeton track as background and ending with the phrase “yo pedi un trago y ella la botella.”

So why did J Balvin us a color as a song title? According to a previous press statement about the collaboration between Dolby Atmosand J Balvin, it says that he “sees music as colors. With this new album that we’re making, we really want people to feel the colors.” “Morado” follows his previous song “Blanco,” released in November.

The video, directed by Collin Tilley, shows J Balvin as a king of an old kingdom \ and throwing purple paint at a wall, among other scenes.