Nicky Jam Releases New Single “Polvo,” Featuring Myke Towers

Nicky Jam is ending this tumultuous year with a bang(er).

The 39-year-old Puerto Rican and Dominican American reggaeton singer has released the new single “Polvo,” featuring Myke Towers.

Nicky Jam

Produced by Sky Rompiendo and recorded by Saga Whiteblack, Nicky Jam’s new single with the 26-year-old Puerto Rican rapper/singer promises to become one of the bangers of 2021.

The track centers on two people who aren’t on speaking terms despite having sexual chemistry.

Mi polvo favorito, eh / La baby que yo necesito / ¿Por qué no vienes aquí ahora? / No quiero terminar así, no quiero que duermas sola,” Jam sings in the chorus.

The song starts off with an enthralling piano melody that transforms into a sultry reggaeton beat.

The music video was directed by Mike Ho and produced by Cinema Giants and features model and Nicky Jam’s fiancé Cydney Moreau.

Manuel Turizo Partners with Rauw Alejandro & Myke Towers for New Reggaeton Single “La Nota”

Manuel Turizo is taking note

The 20-year-old Colombian reggaeton singer has joined voices with Rauw Alejandro and Myke Towers for the new single “La Nota.”

Manuel Turizo, Rauw Alejandro, Myke Towers

After releasing his quarantine-born single “Quiereme Mientras Se Pueda,” Turizo has released this catchy new single, which was penned by all three talents in conjunction with La Industria Inc.’s CEO, Juan Diego Medina and produced by hitmaker Tainy.

The sensual reggaeton track centers on a bachelorette whose flirtatious and mysterious ways drive men crazy.

In the neon-drenched music video, directed by Daniel Duran, all three artists become real-life toys fighting to catch the attention of the beautiful model who’s having the time of her life at an empty arcade and toy store. Does she walk away with Turizo, Rauw or Towers? You’ll have to watch the video to find out.

Ricky Martin Officially Launches New Venture Martin Music Lab

Ricky Martin is making sound music in the industry…

The 48-year-old Puerto Rican superstar has officially launched his new venture Martin Music Lab, a brand-new company centered around the breakthrough patent-pending audio technique that creates a new type of immersive, headphone listening experience.

Ricky Martin

Martin had originally worked with the audio technique, called “orbital audio,” on his re-released Latin Grammy-nominated album Pausa.

In partnership with multi-Grammy award winner and music mix engineer Jaycen Joshua and music engineer Michael Seaberg, Martin is now focused on offering artists and studios a new breed of immersive audio.

“We were happy with the album, we high-fived each other when it was released,” Joshua tells Billboard. “Then I get a call form Ricky basically saying that he’s heard something that ‘blew his mind’ and he wants to do it to his album. So, here I am thinking I’m going to help my brother out with some audio stuff but little did I know that the rabbit hole was so deep.”

It was then that Martin, Joshua and Seaberg began the creative process behind a technique that could be applied and optimized for any type of audio entertainment –– from music and movies, to gaming and sports –– to create a personal sound experience.

“I received this immersive audio from a friend of mine in Brazil and he said ‘you should do music like this’ and I really enjoyed what I was listening but I thought, we really need to make this perfect and what is perfect to me is to be able to grab track for track, channel for channel and individualize it,” Martin says.

The goal is to “engulf listeners within the complexities of a particular track and all of its nuances,” according to a statement from the newly-established company which has hired 10 master mixers who are working with different clients. “The Lab’s mission is to build a true audio journey that you can feel and one that resonates on an individual level.”

How the patent-pending audio technique works is that it creates an immersive headphone listening experience by using any type of headphone (wired or wireless). No need for an expensive surround system. “Everybody gets to experience this – even with cheapest headphones you have,” says Martin.

But nailing that technique sounds easier said than done, according to Joshua. “I discovered so many things about immersive audio, how advanced it is in virtual reality right now and how it’s going to pretty much take over the gaming industry,” says Joshua. “In music, it’s pretty complicated because it’s a whole different math. You have multiple signals coming in – meaning different instruments and vocals coming in at the same time. But Ricky would not give up and I wasn’t going to give up after seeing his passion and excitement to achieve this.”

After the trial and error period in the studio, “I saw the look in Ricky’s eyes and he said, ‘we need to give this to the world’ and that’s why we formed the company,” says Joshua, who adds that the “orbital audio” technique can be added at any point of the mixing process and it really just depends on an artist’s vision.

“With Pausa it was done after the fact it was released and after I mixed it. So, I took those recordings and put them in our orbital audio program and just started moving stuff to wherever Ricky wanted to place it. That’s how personal this process is.”

With artists A$AP RockyResidenteBad Bunny and Myke Towers already on board to work with Martin Music Lab, the company will also boast an executive advisory board comprised of top music executives like Noah Assad (Bunny’s manager), Rodney Jerkins and Chris Taylor.

“I chose them because these are people that are constantly pushing forward music and are constantly challenging the dignity of music,” says Martin. “These are powerful people that simply put know music.” Joshua adds, “the advisory board will let us know how to be better because we always want to evolve and grow. We wanted tastemakers to be game changers, too, and for them to be part of this process.”

With the hope of expanding this technique beyond the music industry and tap into the movies, sports and, most notably, the wellness and meditation space, both Joshua and Martin see this as an opportunity to heal and improve people’s mental health via music.

“We started with music but the idea is for people to start healing,” says Ricky. “For me personally, music is a release, it helps me focus and helps remove anxiety. I want to harness that power and unlock its potential to help others find the same level of calm and serenity. As much as this is about giving people a more personalized music experience, it’s also about improving their overall mental health.”

Anitta to Take Part in Special One-On-One Conversation with Ryan Tedder at This Year’s Virtual Latin Music Week

Anitta is ready to open up about being a girl from Rio

The 27-year-old Brazilian singer, who recently released the Cardi B & Myke Towers collaboration “Me Gusta,” will take part in this year’s virtual Latin Music Week (Oct. 20-23).

AnittaAnitta joins a list of new additions to the roster that includes Anuel AA, Becky G, Nicky JamLos Tigres del Norte and Wisin.

Anitta and producer and lead singer of OneRepublic, Ryan Tedder, will take part in a one-on-one conversation about working together on Anitta’s forthcoming album, Girl From Rio and much more.

Puerto Rican rapper and Billboard Latin Music Awards finalist Anuel AA will be joined by his close friend, Academy Award-winning actor Jamie Foxx, to talk about their upcoming joint music and film projects, including a documentary on Anuel’s life, produced by Anuel, Foxx, and RD Whittington.

Mexican-American hitmaker Becky G will join Jorge and Hernán Hernández from the iconic norteño group Los Tigres del Norte to discuss the role artists currently play in engaging voters and the immigrant experience as seen by two generations of iconic Mexican American artists.

Reggaeton star Nicky Jam will discuss the process behind his songs with Billboard’s Latin industry lead Leila Cobo for the “Sony ATV Iconic Songwriter” panel.

And Latin urban superstar Wisin will be joined by Latin music executive Walter Kolm to chat about how the two are expanding into their own label operations, how they are discovering new talent and creating new and novel marketing and promotions strategies in the music business, in a panel moderated by Enrique Santos, chairman and chief creative officer of iHeart Latino.

The newly-announced panelists join a star-studded Latin Music Week that will also feature superstar speakers like J Balvin, Maluma, Jennifer Lopez, Rosalía, Ozuna, Carlos Vives, Sech and Camilo. This year’s Latin Music Week, which was originally scheduled to take place April 20-23 in Las Vegas, NV and was postponed due to COVID-19.

Celebrating its 30th anniversary as the longest-running and biggest Latin music industry, the three day immersive experience dedicated to Latin Music, culture and entertainment, will feature intimate artist conversations, industry panels, workshops and performances. Additional participants and schedule will be announced in the coming weeks. To reserve a spot and receive updates, RSVP here.

Jessie Reyez to Perform at This Year’s Billboard Latin Music Awards,

Jessie Reyez is celebrating her Latin roots…

The 29-year-old Colombian-Canadian singer and Grammy nominee will perform at this year’s Billboard Latin Music Awards, which are less than a month away.

Jessie Reyez

 

Reyez joins a roster of newly confirmed A-list artists set to perform at the Billboard awards show.

Reyez joins a roster of new additions to the lineup that includes Anuel AA, Banda MS, Carlos Vives, Chesca, Daddy Yankee, Kendo Kaponi, Luis Fonsi, Manuel Turizo, Pablo Alborán, Paulina Rubio, Pitbull, Rauw Alejandro, Raymix, Reik, and Yandel.

They join the previously announced performers Armando Manzanero, Black Eyed Peas, Farruko, Gente de Zona, Gerardo Ortiz, Jesse & Joy, Maluma, Myke Towers, Ozuna, Sech, and Wisin.

The 2020 BLMAs, led by top finalists Bad Bunny and Ozuna, are the only awards show to honor the most popular albums, songs, and performers in Latin music, the awards are determined by the actual sales, streaming, radio airplay, and social data that informs Billboard‘s weekly charts during a one-year period from the rankings dated February 2, 2019, through this year’s January 25 charts.

The event is coinciding with Billboard’s Latin Music Week 30th anniversary, a three-day virtual experience dedicated to Latin music, culture, and entertainment, The Billboard Latin Music Awards 2020 will broadcast live from the BB&T Center in Sunrise, Florida on October 21 via Telemundo.

For more information and to RSVP for Latin Music Week, visit BillboardLatinMusicWeek.com.

Daddy Yankee Earns 80th Top 10 on Billboard’s Hot Latin Songs Chart with “Don Don,” Featuring Anuel AA & Kendo Kaponi

Daddy Yankee is pushing 80…

The 43-year-old Puerto Rican rap supserstar’s “Don Don,” featuring Anuel AA and Kendo Kaponi has debutedat No. 10 on Billboard’s Hot Latin Songs chart dated September 26.

Daddy Yankee

The song earns Daddy Yankee his 80th entry on the list — and places him in a tie with Ozuna for the second-most entries since the tally’s inception in 1986. Bad Bunny continues at the helm with 96 total entries.

“Don Don” was released on September 11 via El Cartel and produced byMambo Kingz and DJ Luian. Hot Latin Songs blends airplay, digital sales and streaming data.

“Don Don” arrives in the top 10 powered by streaming activity. The three-generational Puerto Rican collaboration logged 4 million U.S. clicks in the week ending September 17, according to Nielsen Music/MRC Data, yielding to a No. 8 debut on the Latin Streaming Songs chart.

Sales also helped boost the song’s debut: 2,000 downloads sold in the week ending September 17 and entering at No. 1 on Latin Digital Song Sales. With eight No. 1s on the tally Daddy Yankee ties with Ozuna for the third-most leaders, both trailing Shakira (11) and J Balvin (10).

While Kendo Kaponi secures his first Hot Latin Songs top 10, Anuel AA claims his 18th and Daddy Yankee stretches his third-most top 10s to 34.

With “Don Don”’s arrival, Daddy Yankee and Anuel each place two songs on the chart’s upper tier. The former remains at No. 2 for a second week with “Relación,” with Sech and J Balvin, featuring Rosalía and Farruko, while the latter places at No. 5 with “La Jeepeta,” with Nio García, Myke Towers, Brray and Juanka.

Anitta Gives Debut TV Performance of “Me Gusta,” Featuring Cardi B & Myke Towers, on The Tonight Show Starring Jimmy Fallon

Anitta’s spreading the likes on late night television…

Less than a week after released her new single “Me Gusta” in collaboration with Cardi B and Myke Towers, the 27-year-old Brazilian singer/songwriter performed the song for the first time on television on The Tonight Show Starring Jimmy Fallon.

Anitta

On the episode that aired Wednesday, September 23, Anitta performed the captivating bop on top of a starry mountain in Rio de Janeiro. Anitta, who showed off her distinguishable vocals and twerking skills, was joined by a group of six dancers, all wearing matching animal print bodysuits and face masks.

Cardi B and Towers joined the presentation in hologram format.

“Me Gusta” is part of Anitta’s upcoming studio album Girl From Rio, produced by Ryan Tedder, out later this year.

Jesse & Joy to Perform at This Year’s Billboard Latin Music Awards

Jesse & Joy are returning to performing in October…

The Latin Grammy-winning Mexican sibling duo will take the stage at this year’s Billboard Latin Music Awards.

Jesse & Joy

Jesse & Joy, comprised of Jesse Huerta Uecke and Joy Huerta Uecke, join a roster that includes Ozuna, Gerardo Ortiz, Farruko, Gente de Zona, SechMyke Towers and The Black Eyed Peas.

Jesse & Joy released their latest album, Aire (Versión Día), in May.

The awards show is set to take place on October 21 live from the BB&T Center in Sunrise, Florida, which boasts of a state-of-the-art set including five distinct stages to accommodate multiple live performances.

Aside from show-stopping performances, the show will also celebrate Latin music’s finest, and honor this year’s finalists, which include Bad Bunny, Ozuna, Daddy YankeeJ Balvin and Karol G, among others.

The complete list of finalists were announced earlier this year with Bad Bunny and Ozuna leading the list with 14 mentions each. Daddy Yankee and J Balvin both have 12 finalist mentions; Anuel AA has 11; and Farruko has 10.

See the complete list of finalists here.

The Billboard Latin Music Awards will kick-off at 7 p.m. ET with a red carpet pre-show followed by the three-hour awards show featuring live performances by today’s top Latin artists to honor the most popular albums, songs and performers in Latin music.

Thalia Teams Up with Myke Towers for New Pop/Urban Single “La Luz”

The light’s shining bright on Thalia

The 49-year-old Mexican superstar has returned with a brand new single, “La Luz,” featuring Puerto Rican rapper/singer Myke Towers.

Thalia

The hypnotizing track, released by Sony Music Latin, sees Thalia striking a perfect balance between pop and urban. It will appear on forthcoming album.

With an assist from hitmakers  Towers and Tainy, the new party anthem provides an escapism to a realm where only Thalia and Towers have access to and music never stops.

“I recorded ‘La Luz’ thinking about my people and the opportunity that music gives us to raise our level of positivism and joy,” Thalía said about the song. “Which is what is most needed today.”

The video, shot between New York and Puerto Rico finds the artists in a rustic set full of neon lights.

In it, Thalia shines bright in a yellow jumpsuit in one scene and later changes into a bedazzled angelic white bodysuit as she exchanges rap verses with Myke Towers.

“Getting to collaborate with one of the biggest female names in Latin is an honor for me. ‘La Luz’ was fun to jump on because we’re bringing a new flow with Thalía,” added Towers.

Maluma Releases Surprise New Album “Papi Juancho”

Maluma’s earning extra papi points…

The 26-year-old Colombian singer/songwriter has surprised the world with the release of his latest album, Papi Juancho, which was released at midnight on August 21.

Maluma

Maluma, who was recently named to Variety’s Power of Your Hollywood list, recorded most of the set during the COVID-19-imposed lockdown with his longtime producer collaborators and co-writers The Rude Boyz (Kevin ADG and Chan “El Genio”).

“All I could do during lockdown in Medellin was work alone in my studio,” Maluma told Billboard in an exclusive interview. “That’s why this album has so much of my true essence; because I did so much of it alone.”

Papi Juancho, a title that plays off of Maluma’s nickname of “Juancho” (short for Juan Luis), features a handful of duets with old and new school reggaetón stars, from Ñejo y Dálmata to Myke Towers and Yandel. But the bulk of the songs are pure Maluma, ranging from romantic to raunchy street, experimenting with new, acoustic sounds and, as usual, boasting deceptively simple lyrics that evoke conversations with friends.

The 22-track album has plenty of hits, as well as a few hidden gems, like the must-hear tracks “Medallo City,” “Hawái,the first single release off the album, “Vete Vete,”featuring Ñejo y Dalmata, and “Madrid.”

https://open.spotify.com/album/0p2yf6DucEgvj8Uk8KXJJv?si=tg3n6ewQQl6oxyC5BfIEWQ

Maluma will perform at this year’s MTV Video Music Awards.