Lunay Named to Billboard’s 21 Under 21 List

Lunay isn’t old enough to drink in the United States, but he’s already making his mark in the music world.

The 20-year-old Puerto Rican reggaeton and Latin trap singer has been named to Billboard’s 21 Under 21 list.

Lunay

Billboard‘s annual ranking of powerful young voices includes arena headliners and promising new talent, familiar names and new musicians quickly rising toward the mainstream. For groups, if most members are under 21, they were considered eligible.

Lunay is recognized for having total streams of 524.5 million.

After posting videos of himself freestyling on Facebook in 2017, Lunay got a call from producers Chris Jedi and Gaby Music. Two years later, Lunay was collaborating with reggaetón superstars Daddy Yankee and Bad Bunny on “Soltera (Remix),” his first top 10 on the Hot Latin Songs chart, peaking at No. 3 and raking in 343.2 million U.S. streams, according to Nielsen Music/MRC Data.

Signed to indie label Star Island, the rising artist, who has since scored collaborations with Ozuna and Anuel AA, credits his success to two things: “humility and hard work.”

But Lunay isn’t the only Latino artist to make the list…

Manuel Turizo earned a spot for having total streams of 328.1 million.

Back in 2017, the 20-year-old Colombian reggaeton singer, then only 16, scored a viral hit with debut single “Una Lady Como Tú.” Since then, he has topped the Mexico Airplay chart with “Quiéreme Mientras Se Pueda” and the Latin Airplay list with his Sebastián YatraRauw Alejandro collaboration “TBT.”

Turizo says his second album, Dopamina, will “dominate” 2021. “I hope that by the time I’m 60, people will still be consuming my music and going to my concerts,” he says. “It’s not about being at the top. It’s about acquiring an audience [that will be] by your side throughout your career.”

Natanael Cano has also made the grade…

The 19-year-old Mexican singer-songwriter has earned a total of 905.3 million streams in his short career.

Six months into 2020, Cano — who only launched his career in 2019 — became the third-most-consumed Latin artist in the United States, according to Nielsen Music/MRC Data’s midyear report, ranking just behind Bad Bunny and Ozuna.

Since partnering with Bad Bunny on “Soy El Diablo (Remix)” in October 2019, Cano has released four projects, including Trap Tumbado in June, cementing his place as a leading force in trap corridos. And as his career continues to grow in the United States, by 2021, he says, “I’d love to reach every corner of Mexico.”

A committee of Billboard editors and reporters weighed a variety of factors in determining the 2020 21 Under 21 list, including, but not limited to, impact on consumer behavior, as measured by such metrics as album and track sales, streaming volume, social media impressions, and radio and TV audiences reached; career trajectory; reputation among peers; and overall impact in the industry, specifically during the past 12 months. Where required, record-label market share was consulted using Nielsen Music/MRC Data market share for album plus track-equivalent and stream-equivalent album consumption units. Unless otherwise noted, Billboard Boxscore and Nielsen Music/MRC Data are the sources for tour grosses and sales/streaming data, respectively.

Omar Apollo to Take Part in YouTube Music’s On-Demand Video Festival #FoundryFest

Omar Apollo is joining the Foundry

YouTube Music‘s first-ever #FoundryFest will feature 20 performances, premieres, videos and discussions with YouTube Foundry artists, including the 23-year-old Mexican American bilingual singer-songwriter.

Omar Apollo

The “So Good”singer will be joined by Dua LipaBeabadoobee and Rina Sawayama as part of the festival, which launches at 9:00 am ET on Friday, October 23.

Fans will be able to scroll through the offerings in the on-demand video series by searching #Foundryfest on YouTube, with new treats popping up throughout the day on the artist’s official You Tube channels.

“YouTube Music Foundry was a great resource to me early in my career, and I’m happy to be an alum of a program that helps support emerging artists from all over the world,” said 2015 Foundry alumni Lipa in a statement.

Other past and current Foundry artists from the service’s artist development program slated to participate in the event include: Arlo Parks, Joesef, Rauw Alejandro. Gabriel Garzon-Montano, Natanael Cano, Guapdad 4000, Lost Stories, Tessa Violet, Baby Rose, Michael Brun, Eladio Carrion, Novelbright, Lime Cordiale, Rei Ami, Adam Melchor, TESSÆ and Isabella Lovestory.

As with last week’s #SOSFEST, which collected funds for the National Independent Venue Association, #FoundryFest will raise money to support the nearly 3,000 U.S. venues, festivals and promoters who’ve been severely impacted by the COVID-19 shutdown.

“YouTube created Foundry in 2015, to celebrate developing artists from around the world and help them build a global fanbase, which holds true today. Artists are always ingenious, creative problem solvers, but I’m especially impressed by how they’ve navigated change this year,” said Naomi Zeichner, YouTube’s Artist Partnerships Lead in a statement. “#FoundryFest is a testament to the resiliency of the artist community, and I’m excited for fans to explore what these artists are creating right now, and hear more about their experiences this year.”

Amazon Music Launches Amazon Music LAT!N Hub, Featuring Exclusive Music, Videos & More From Artists Like Natanael Cano

Natanael Cano has found a new connection

Amazon Music is putting a big focus on Latin music with the launch of “Amazon Music LAT!N,” featuring the 19-year-old Mexican singer in a new editorial video series, Género101,

Natanael Cano

The Latin music brand features a broad umbrella that includes over 100 new and revamped playlists, an emerging artist program, merchandise, video and multiple catalog programs among many other initiatives.

Using the tagline “La Musica que nos conecta” — a reference to the fact that Latinos come from many countries and cultures but are connected by music and language — the LAT!N hub, which includes music in Spanish and Portuguese, will live within Amazon at amazon.com/latinmusic.

It seeks to establish Amazon as a major player in Latin music streaming and content, as well as retail.

“The big differentiator [with other streaming services] is the ability to work cross functionally with the other Amazon verticals and services like Twitch and Prime Video,” explains Rocío Guerrero, who assumed the newly created position of global head of Latin music at Amazon in January.

“We can do things 360. It’s unparalleled and it will live within the Amazon.com ecosystem.”

Prior to Guerrero’s arrival, Amazon Music had been relatively perfunctory with its approach to Latin music, offering playlists and a big catalog but little else. Latin content was hardly ever marketed  The launch of LAT!N marks a major investment and commitment to the music.

“What they want is to expand with even more audiences and fans and engage them with Latin music,” Guerrero says. A major thrust is positioning Amazon as a destination that focuses not only on reggaetón and urban music, which dominate the major Latin playlists around the world, but on all genres of Latin music, aiming for Amazon’s “broader” — as Guerrero calls it — audience, including older listeners.

“For instance, genres like bachata, salsa and Regional Mexican are big in Amazon Music,” she says. “We have a spotlight now. And we can shine a light on all the genres of Latin music.”

Guerrero came to Amazon from Warner Music Latin, but previously spent years overseeing U.S. Latin content in Spotify. Since joining Amazon in late 2019 she has expanded the Latin music global team, hiring Ana Martinez as label relations and Cristina Martin to head marketing for Latin music global and retaining Amaya Mendizabal as senior music curator.

After planning for the first half of the year, the official LAT!N kickoff features an original, acoustic version of Maluma’s global hit “Hawái.” It will be followed by exclusive weekly releases of new renditions by Karol G, Christian Nodal and Romeo Santos during Hispanic Heritage Month, with more planned moving forward.

At the same time, a catalog program called “Raices” will kick off with a spotlight on Marc Anthony that includes a mini documentary shot in his home, and will highlight Latin catalog content on a monthly basis. Likewise, an emerging artist program, “Rompe,” which is similar to Amazon’s “Breakthrough” program in the U.K., will highlight a local emerging artist every month, beginning with Colombia’s Las Villa and Interscope artist Nobeat.

New content will go beyond music to include five new editorial video series, available in English and Spanish. The first, Género101, will highlight different sub-genres of Latin music, beginning with an episode on corridos tumbaos explained by Natanael Cano. An Alexa component is also in development that will allow listeners to ask their virtual assistant questions and get replies in different artists’ voices.

The core of LAT!N, of course, will continue to be playlists — now expanded to 100 — including Latin global hits playlist Platino (formerly titled Fuego Latino), new music playlist Hoy, and a Clásicos playlist that features classics for each genre. Says Guerrero: “We cannot commit to just one audience only.”

Lenny Tavarez Releases Anti-Domestic Violence Single “La Mujer Traiciona,” Featuring Beéle

Lenny Tavarez is using his voice to take a stand against domestic violence.

The Puerto Rican Latin trap singer is offering listeners a taste of his sensitive side in his latest single, “La Mujer Traiciona,” which features 17-year-old upcoming artist Beéle.

Lenny Tavarez

“La Mujer Traiciona” narrates the story of a woman who is unfaithful as a result of physical, mental and emotional abuse from her partner.

“If a woman doesn’t feel protected and doesn’t feel loved, she will most probably betray her partner,” Tavarez tells Billboard. “This song was born with the need to give women a weapon to say ‘yes, I failed you but it was your fault.’”

Recent statistics by the National Domestic Violence Hotline show that “on average, 24 people per minute are victims of rape, physical violence or stalking by an intimate partner in the United States,” which is why Tavarez decided to bring up the important social issue.

“Not only do we want to raise awareness but we want to make it clear that domestic violence is a problem,” he says. “Above all, we want to empower women not to give up and to seek help if this is happening to them.”

Directed by Laura Castellanos, the music video shows the heartbreaking storyline of a woman who is a victim of abuse but in the end, leaves her toxic relationship. The closing frame shares the phone number to National Domestic Violence Hotline at 1−800−799−7233

“It was incredible to film this video during the pandemic,” Tavarez says, explaining that Beéle filmed his part in Bogota, the actors were filmed in Medellin, and he filmed in Miami.

For his new track, which is a tropical dancehall with Afrobeat melodies, Tavarez teamed up with Beéle because he admires his incredible voice and clarity on his sound. “I’m really happy to have him on this song. I like to vouch for the newer talents.”

As for the best advice he can offer to men and women in this situation? “It all starts with self-love,” he says. “If you give your partner an environment of love, your partner will respond with the same. Men, don’t ever lay a hand on a woman for any reason and women, be smart! Many times men give the wrong signals from the beginning.”

“La Mujer Traiciona,” which was produced by Dimelo Flow and King Swifft, forms part of Tavarez’s upcoming studio album Krack, which includes collaborations with Nicky Jam, Rauw Alejandro, Cazzu, Anitta and Natanael Cano, among others.

Watch the music video below.

Natti Natasha to Take Part in Selena Tribute at This Year’s Premios Juventud

Natti Natasha will be honoring a Latina legend…

This year’s Premios Juventud will include a special segment, honoring 25 years of Selena Quintanilla’s music and legacy, with the 33-year-old Dominican singer-songwriter among the artists set to take part.

Natti Natasha

In addition to Natasha, Selena’s brother and producer of her biggest hits, A.B. Quintanilla III, will participate in the special dedicated to la Reina de la Musica Tejana.

The other artists participating in the Selena tribute include Karol G, Danna Paola, Ally Brooke and Greeicy.

“For me being part of this special was a real honor. She is a woman that after all these years, and everything that has happened, is a legend. I never hard the chance to meet her while she was here but she is an icon, an icon that lasts a lifetime,” Greeicy tells Billboard.

“How amazing is it that she has inspired so many with her music. It was very challenging for me to create the energy and portray her flavors of cumbia. It was a beautifully difficult challenge and it was very special because I learned from her music and I’m going to keep enjoying it with respect and I hope to honor her. To have the privilege to prepare this special with her brother, who knew her, lived with her, and spent her life with her, is very special. It was a hard challenge for me because I felt like I was speaking directly to her. The special is going to be really great, it was beautiful to be able to create it with him, he was wonderful to work with,” she adds.

With 12 nominations, J Balvin leads the 2020 Premios Juventud, followed by Karol G, Bad Bunny and Anuel AA.

Confirmed performers include CNCO, Ozuna, Natanael Cano, Pitbull and Gloria Trevi, to name a few.

Following all the safety guidelines, PJ 2020, broadcasting live from the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, will feature artists performing at the venue, a virtual audience, an innovative integration of the latest state-of-the-art, augmented and virtual reality technologies for award presentations, intros and musical performances.

Premios Juventud 2020, hosted by Ana Patricia Gámez, Francisca Lachapel, Borja Voces, Sebastian Yatra, and Julissa Calderon, will air at 8:00 pm ET on Thursday, August 13, via Univision, preceded by “PJ Takeover,” a one-hour pre-show hosted by Jomari Goyso and Clarissa Molina and Amara La Negra, beginning at 7:00 pm ET.

Ally Brooke to Perform on This Year’s Premios Juventud Awards Show

Ally Brooke is gearing up for the Premios Juventud

Univisionhas unveiled the second wave of talent confirmed to perform at this year’s Premios Juventudawards show, with the 27-year-old Mexican American singer and former Fifth Harmony making the list.

Ally Brooke

Ally Brooke, who finished in third place on the last installment of Dancing With the Stars, recently released the Spanish single “500 Veces,” featuring Messiah. No word if she’ll perform that song.

In addition to Ally Brooke, the star-studded lineup includesJ BalvinNatanael CanoPedro Capo,CNCOKarol GKany GarciaGreeicyMau & RickyOzunaRafa PabonPitbullAlex RoseSebastian YatraCaly y El DandeeDanna PaolaThe Wailersand Zion & Lennox, who will bless fans with a special musical number from Puerto Rico in celebration of their 20th anniversary.

They join previously announced performers Anuel AARauw Alejandro,Neto BernalCamiloNatti NatashaGloria Trevi, Manuel Turizo and Jay Wheeler.

In a first ever, PJ-only version, The Wailers will be joined on stage by Cedellaand Skip Marley,Pedro CapoRauw AlejandroCamiloand Kany Garcia to send a message of love, justice and inclusion.

Pitbull will surprise fans with his first ever television performance of his single “I Believe That We will Win.”

The program will feature artists performing at the venue, a virtual audience, and an innovative integration of the latest state-of-the-art, augmented and virtual reality technologies for award presentations, intros and musical performances. 

Premios Juventud, which celebrate the hottest artists in Latin music, fashion, television and social media, will be broadcast live from Miami, with Becky G and Ricky Martin being honored as Agents of Change during the telecast

Premios Juventud 2020 will air at 8:00 pm ET on Thursday, August 13 via Univision.

Bad Bunny Leads Latin Music’s Double-Digit Audio Consumption Growth in 2020 So Far

Bad Bunny’s leading Latin music’s charge in consumption…

Latin music has posted a healthy increase in audio consumption album equivalents in the U.S. in the first six months of 2020, according to Nielsen Music/MRC Data‘s midyear report, with the 26-year-old Puerto Rican Latin trap and reggeaton singer earning top artist honors.

Bad Bunny

Overall, audio consumption of Latin music grew to 14.56 million units in the first six months of 2020, up 15.9% from the 12.6 million units registered for 2019’s midyear total. That number helped the overall growth of the genre.

Following R&B/Hip-Hop, Latin was the greatest percentage point gainer among the large genres, now comprising 4.09% market share of the total U.S. music market. That’s up from 3.86% at midyear 2019.

Latin’s market share growth comes despite the fact that, like other genres, it has suffered a decline in its weekly streaming average since the economic shutdown beginning the week of March 13. Latin saw its average weekly on-demand count drop from 1.182 billion prior to the advent of the pandemic to 1.143 billion average weekly streams from the pandemic period onward through July 2, a 3.3% drop.

Like other genres, Latin’s physical sales was impacted by the COVID-19 pandemic, with physical album sales dropping 48.7% to 212,000 copies from 414,000 in the first half of 2019. As with other genres, Latin enjoyed a digital sales bump with download albums growing 11.7% to 248,000 copies from 222,000 the year before.

That means overall, album sales fell 27.6% to 461,000 from 636,000 copies, and digital track sales fell 32.6% to 3.35 million copies, versus 4.83 million in the six-month year earlier period.

In terms of top artists for the first six months of the year, Bad Bunny was king. His YHLQMDLG became the highest-charting all-Spanish-language album in the history of the Billboard 200 when it reached No. 2 on the March 14 tally.

It’s also the sixth-most-consumed album of the year and the lone Latin title in the top 10. Interesting fact: When Bad Bunny’s Las Que No Iban a Salir debuted on the May 14 Top Latin Albums chart at No. 1, Bad Bunny also held the No. 2 (YHLQMDLG) and No. 3 (X100PRE) slots.

Following Bad Bunny in consumption for the first six months of the year is Ozuna, and in third place, newcomer Natanael Cano

In terms of songs, the most-consumed track for the first six months of the year was Karol G and Nicki Minaj’s “Tusa,” followed by Bad Bunny’s “Yo Perreo Sola.”

At the midyear mark, Bad Bunny gets an artist credit, either as a solo or in collaboration, in seven of the top 10 most streamed Latin songs.

Natanael Cano Makes Debut on Billboard Latin Rhythm Albums Chart with “Trap Tumbado”

Natanael Cano is feeling theRhythm

The 19-year-oldMexican singer makes his debut on Billboard‘s Latin Rhythm Albums chart as his first-ever trap album Trap Tumbado arrives at No. 11 on the July 11 survey.

Natanael Cano

The eight-track all-trap set opens with a little more than 3,000 equivalent album units earned in the week ending July 2, according to Nielsen Music/MRC Data, with the bulk of the opening sum stemming from streaming activity.

The Latin Rhythm Albums chart ranks the most popular Latin rhythm albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

Trap Tumbado registered 3,000 SEA units, which equates to 4.3 million on-demand streams for the album’s songs in its opening week.

The album, mostly sung in Spanish, was released June 26 via Rancho Humilde. It features collaborations with artists Tyan GLil Tecca and JhonnyX, among others.

Cano earned commercial success with “Soy El Diablo,” with Bad Bunny. The song debuted and peaked at No. 16 on the Hot Latin Songs chart dated November 9, 2019.

Ivonne Galaz Releases Tribute Song to Murdered U.S. Army Soldier Vanessa Guillén

Ivonne Galaz is raising her voice to honor murdered U.S. army soldier Vanessa Guillén.

The Mexican singer, one of the young female singers leading the emerging corridos tumbados movement, revisits Guillén’s tragic fate in a tribute song she’s uploaded to her Instagram account. 

Ivonne Galaz


JusticeForVanessaGuillen with much respect to Vanessa’s family,” wrote Galaz, who titled the track “Vanessa Guillén.”

After Guillén’s disappearance made national headlines, the lawyer for her family confirmed on Sunday that the U.S. Armypositively identified the soldier’s remains near the Leon River in Texas last week. 

Guillén, 20, a soldier in Fort Hood, was declared missing by her family since April, but the search for her only intensified last month when the family went public with appeals to find her.

Galaz, the first female signee on corridos tumbados label Rancho Humilde, uploaded the song to Instagram on Sunday night. Corridos tumbados (sometimes referred to as trap corridos) are a new take on the traditional Mexican song from the perspective of the youth in the streets of the U.S.

Backed by an acoustic guitar, Galáz sympathizes with Guillén’s family in her heartbreaking corrido. “Her suffering family asking, ‘Where is the girl?'” she sings in Spanish. Galáz sadly notes Guillén’s “light has been put out” while highlighting her heritage in the haunting final line: “The Mexican people, we will be there so that her case is not forgotten.”

Many Latino artists, including Becky GChiquisSalma Hayek and Intocable, have posted about Guillen in social media, demanding answers from authorities at her base.

The main suspect in Guillén’s murder, Spc. Aaron David Robinson, who was stationed with the her at Fort Hood, killed himself last Wednesday as investigators were closing in. Robinson’s reported girlfriend, Cecily Aguilar, says Robinson murdered Guillén and that she tried to help him dispose of her body. Aguilar was charged with one count of conspiracy to tamper with evidence.

Galáz hails from Senora, Mexico, the same state as her labelmate Natanael Cano. She made her debut last year as a featured artist on Cano’s “Golpes de La Vida” from his Mi Nuevo Yo EP. On Rancho Humilde’s recent Corridos Tumbados Vol. 2 album, Galáz recorded with Cano again and also teamed up with Natalie Lopéz on the girl-powered “La Rueda.” A solo project from Galaz is due out soon.

Natanael Cano Named to YouTube Music’s Foundry Class of 2020

Natanael Cano is the head of the class…

YouTube Music has announced its first foundry class of 2020, highlighting 12 emerging artists who are creating a buzz in the music scene, including the 19-year-old Mexican corridos singer.

Natanael Cano

Foundry is YouTube’s global artist development program that “helps independent artists use music and storytelling to engage fans across borders and build careers with a vision they uniquely define on their own.”

In addition to Cano, a trailblazer in the Mexican corridos genre and beyond, this year’s inaugural class includes Los Angeles-based singer-songwriter Adam Melchor, Puerto Rican trap star Eladio Carrion, Brooklyn-based multifaceted artist Gabriel Garzon-Montano, Birmingham grime artist and actor Jaykae, Glasgow R&B singer Joesef, Japanese indie-rock band Novelbright, Sydney pop-rock brothers Lime Cordiale, Mumbai DJ/producer duo Lost Stories, Korean-American multitalented REI AMI, Nigerian singer and producer Tems and avant-garde French pop-rap artist TESSÆ.

Since its inception in 2015, the YouTube program has helped over 120 rising acts in more than 13 countries, providing them with marketing, promotion, and development support and tools to help set them up for long-term success.

“YouTube is a platform that thrives on discovery and at its core, that is what Foundry is all about. We are so proud to bring this diverse group of artists together to help share their music and creative visions with new fans from around the world,” said Vivien Lewit, YouTube’s Global Head of Artist Relations in a statement.

Naomi Zeichner, YouTube Artist Partnerships Lead added: “This year, we’re all navigating a new industry, and the artists in this Foundry class are finding new ways to create content and stay connected. These artist’s journeys are a snapshot of today’s music landscape, and worth watching for anyone interested in the future of music and culture. We’re grateful to support them as they grow and build lasting relationships with their fans.”

The inaugural class of 2020 joins previous Foundry alumni like Dua LipaRosaliaCuco,Omar Apollo and Arlo Parks, to name a few.