Fred Armisen to Play Cadillac Car Salesman on “Late Night With Seth Meyers”

Fred Armisen is switching careers for the night…

In a throwback to the sponsor segments of television’s earliest days, the 53-year-old half-Venezuelan American actor/comedian and Late Night With Seth Meyers bandleader  will star in a Cadillac-branded segment during Thursday night’s show.

Fred Armisen

Meyers will toss to the segment featuring Armisen in the role of an agent in Cadillac’s “digital showroom,” touting the features of the 2021 Escalade. A blended “bumper” between the ad segment and the show will combine NBC and Cadillac branding.

Like all businesses, automakers have had to make dramatic adjustments to their retail presence during the coronavirus pandemic. Cadillac’s “live” showroom setup enables customers in all 50 states to have one-on-one video conversations with company reps via desktop or mobile devices.

TV networks have similarly grappled with major shifts in the advertising marketplace in 2020, with live sports and programming being wiped out by COVID-19. The upfront, typically wrapped up in late spring or early summer, has transformed into an open-ended process.

As a company, NBCUniversal is also trying to add options for advertisers, in particular with recently launched streaming service Peacock. Subscribers to its premium tier can get earlier access to Late Night as well as the Tonight Show.

Late Night has had an outsized presence during the run-up to the election, with a prime-time special airing recently on NBC. Meyers and Armisen were castmates on the network’s Saturday Night Live.

Melissa Fumero Taking Part in NBCUniversal’s New “The More You Know” Social Justice, Equality and Equity PSAs

Melissa Fumero is helping people get in the know

NBCUniversal will launch a new series of its popular The More You Know PSAs that tackle systemic racism and speak up for social justice, equality and equity, with the 38-year-old Cuban American actress and Brooklyn Nine-Nine star among the artists taking part.

Melissa Fumero

Fumero joins a roster of NBC talent that includes Dulé Hill, James Roday Rodriguez and Kelly Clarkson, among others.

The campaign was developed in collaboration with social and racial justice organizations Fair Count, The Leadership Conference on Civil and Human Rights, the NAACP, the National Action Network and the National Urban League, and focuses on standing up against injustice, teaching children about equity, and the importance of voting and completing the census, especially for how it impacts the Black community and communities of color.

The campaign kicked off this week on NBC’s Today with a spot on teaching children about inclusion and acceptance. The campaign will be rolling out over the next few weeks, with spots now available on TheMoreYouKnow.com and YouTube.

The More You Know site also includes comprehensive resources and educational guides.

“For over 30 years, ‘The More You Know’ has sought to bring light to the nation’s most pressing social issues,” said Craig Robinson, Executive Vice President and Chief Diversity Officer, NBCUniversal, “and we hope this new iteration will continue to educate, encourage and inspire people of all ages to take an active role in improving the world we live in.”

In addition to Fumero, Hill, Roday Rodriguez and Clarkson, stars participating in the campaign include: Carlos Adyan (En Casa con Telemundo), Freema Agyeman (New Amsterdam), Notah Begay III (NBC Sports), Gizelle Bryant (The Real Housewives of Potomac), Kandi Burruss (The Real Housewives of Atlanta), Victor Cruz (E! News), Dexter Darden (Saved by the Bell), Ester Dean (Songland), Ryan Eggold (New Amsterdam), Soleil Moon Frye (Punky Brewster), Damon Hack (Golf Channel), Zuri Hall (Access Hollywood), Ana Jurka (“En Casa con Telemundo and Titulares y Más), Aneudy Lara (100 Días Para Enamorarnos), Howie Mandel (America’s Got Talent), Christopher Meloni (Law & Order: Organized Crime), Wendy Osefo (The Real Housewives of Potomac), Jeimy Osorio (Telemundo), Nina Parker (E! News’ Nightly Pop), Nichole Sakura (Superstore), Jocko Sims (New Amsterdam), Chris Sullivan (This Is Us”), Justin Sylvester (E! News’ Daily Pop), Elyfer Torres (Enemigo Íntimo) and Reno Wilson (Good Girls).

Peacock Releases Trailer for James Roday’s new “Psych” movie, “Psych 2: Lassie Come Home”

James Roday is coming home…

NBCUniversal’s Peacock has released the official trailer for the 44-year-old half-Mexican American actor’s original movie Psych 2: Lassie Come Home, ahead of its July 15 launch.

James Roday

Written, directed and executive produced by Psych creator Steve FranksPsych 2: Lassie Come Home focuses on Lassiter, who is ambushed on the job and left for dead. In a vintagePsych-style  with a Hitchcockian nod, he begins to see impossible happenings around his recovery clinic. Roday’s Shawn and Dulé Hill’s Gus return to Lassie’s side in Santa Barbara and are forced to navigate the personal, the professional and possibly the supernatural.

This is the second Pscyh TV movie, following 2017’s Psych: The Movie.

The original series aired for eight seasons on USA.

E! Renews The Bella Twins’ “Total Bellas” Docuseries for Sixth Season

NikkiBrie are still the Bellas of the ball…

E! has given the green light for a sixth season of its docuseries Total Bellas, which follows the lives of the 36-year-old half-Mexican American twin sisters and WWE stars, Nikki Bella and Brie Bella.

The Bella Twins

The NBCUniversal cable network will launch the next run of the show later this fall.

Season 5 of the show, which ended on Thursday, June 11, featured Nikki and Artem’s French engagement and the twins finding out they’re both expecting and due within weeks of each other.

The upcoming season will highlight the birth of their babies as Nikki navigates the joys of parenthood for the first time and Brie becomes a mom of two.

The fifth season is averaging around 1 million viewers, with 598,000 in the total 18-49 demo with around three quarters of these viewers women. This average is up 9% from last season and the show consistently ranks among the top ten shows in primetime across ad-supported cable nets.