Lionel Messi: The World’s Highest Paid Latino Athlete

Lionel Messi is breaking the bank…

The 32-year-old Argentine soccer star is the highest-paid Latino on Forbes’ list of this year’s The World’s Highest-Paid Athletes.

Lionel Messi

Messi comes in at No. 3 on the list, behind Roger Federer and Cristiano Ronaldo, with earning reported at $104 million.

The Futbol Club Barcelona star’s earnings includes his $72 million salary with his team, as well as  $32 million in endorsements, including his lifelong deal with Adidas.

Nipping on Messi’s heels… Neymar.

The 28-year-old Brazilian footballer, on a five-year contract with Paris Saint-Germain through June 2022 worth $350 million, comes in at No. 4 with combined earnings of $95.5 million. 

Nike‘s Jordan Brand signed Neymar as its first soccer ambassador in 2016. In March 2020, its film unit released a movie about his life.

Messi and Ronaldo had previously held the No. 1 spot in three of the past four years.

Rafael Nadal comes in at No. 27 on the list.

The 33-year-old tennis star has combined earnings of $40 million. The greatest clay court player of his generation captured two of Grand Slam titles in 2019, his 12th French Open title and fourth U.S. Open.

Here’s a look at the Latino athletes making this year’s top earners list.

No. 3:  Lionel Messi, Soccer, Argentine, $104 million
No. 4:  Neymar, Soccer, Brazil, $95.5 million
No. 27:  Rafael Nadal, Tennis, Spain, $40 million
No. 30:  Canelo Alvarez, Boxing, Mexico, $37 million
No. 46:  Andres Iniesta, Soccer, Spain, $29.6 million
No. 56: Oscar, Soccer, Brazil, $27.5 million
No. 67: David de Gea, Soccer, Spain,  $25.7 million
No. 69: Alexis Sanchez, Soccer, Chile, $25.6 million
No. 79: Al Horford, Basketball, Dominican Republic, $24.4 million
No. 100: Sergio Ramos, Soccer, Spain, $21.8 million

J Balvin Debuts His New Nike Jordan Shoe During Super Bowl Halftime Show

J Balvinis showing off his new sneaker… 

During Sunday’s Super Bowl Halftime Show, the Colombian reggaeton singer performed alongside Jennifer Lopez, while donning his new Nike sneaker.

J Balvin & Jennifer Lopez

The neon-rainbow-hued shoe with a pink-tinted sole is the first collaboration between J Balvin and Nike’s Air Jordan 1 line, according to Billboard.

The wild design, which features a Miami-appropriate rainbow-packed upper with extended edges, exposed sponge on the tongue, and a happy face logo stamped on the heel.

J Balvin's Nike Air Jordan 1

Beyond his impressive footwear, J Balvin stuck close to home, wearing black track pants and a black hoodie from his own merch collection, with the words “Made In Medellín” emblazoned on the front in his trademark, colorful hues. Also on the hoodie: a flower with a smiley face in the middle.

Anuel AA Appears in Foot Locker & Nike’s “We Live Sneakers” Campaign

Anuel AA is swooshin’ it up…

The Puerto Rican rapper and singerhas joined Foot Locker to recognize the history of Nike’s swoosh in a digital campaign called “We Live Sneakers.”

Anuel AA

Anuel’s look is very sporty. In fact, sneakers are his biggest passion, especially if he finds a nice red pair.

“I am very excited of being part of this campaign,” Anuel AA tells Billboard. “This is huge for me, another accomplished milestone. I couldn’t ask for more, plus I’ve been a Nike fan in forever. This is something that I use every day.”

The campaign celebrates the launch of the Foot Locker, Inc. exclusive Evolution of the Swoosh footwear and apparel collection which will be available on August 10, followed by the “Swoosh Chain” and “Sunburst” packs on August 17 and August 31, respectively.

“Anuel AA represents the vast diversity of sneakerheadsworldwide who love the swoosh,” says Patrick Walsh, vice president of marketing, Foot Locker North America. The campaign also features Bay Area star D’Angelo Russell and musicians Da Baby and Justine Skye.

“’We Live Sneakers’ celebrates sneaker culture in its totality, and it was important for us to pay homage to the global community that’s made Foot Locker part of every stage of people’s lives,” adds Walsh.

Marcelo D2 Releases Anti-Violence Album and Short Film

Marcelo D2 is speaking out about the violence in Rio de Janeiro through new music…

The 50-year-old Brazilian rapper has released a new album accompanied by a short film. Amar é para os Fortes premiered Friday exclusively on Apple Music.

Marcelo D2

The album was produced by Mario Caldaro Jr. of Beastie Boys fame, while the film was produced, written and directed by Marcelo D2.

The project is described as “a musical chronicle of Rio de Janeiro’s reality: violence, drugs, friends and enemies, family, art, hope, love.”

The nearly-wordless half-hour movie features eight of the record’s ten tracks. Stephan Peixoto, Marcelo D2’s son, plays Sinistro, who discovers a world away from the gangs and guns in the favela when he finds work in an art gallery and is embraced by artists and musicians.

Described by the artist as “an album to watch,” the story, based on his own, is a stylish street opera that illustrates arts role in social change.

The film includes the information that there were 300,000 violent deaths in Brazil in the last ten years, and 71 percent of the victims were young and black.

Gilberto Gil and Seu Jorge are among the real-life Brazilian artists who make cameos in the film, which counted on Nike, Pernod Ricard and Casio as sponsors.

Click here for the video on Apple Music.

 

Bufoni Signs Exclusive Nike SB Shoe Sponsorship Deal & Clothing Contract

Leticia Bufoni is ready to just do it

The Brazilian skateboard star, a three-time X Games gold medalist, has officially joined the Nike SB team after signing an exclusive shoe sponsorship deal and clothing contract.

Leticia Bufoni

Bufoni announced the news via social media from Paris, where she’s competing in the Far’n High International Skateboard Contest (a Nike SB-sponsored event) this weekend, before traveling to X Games Austin to defend her Women’s Skateboard Street gold medal.

Details of the Nike contract haven’t been disclosed, but Bufoni’s management team described it as an unprecedented sponsorship deal for a female skateboarder and a “meaningful, multi-year commitment from Nike.”

“Thanks to the entire crew from Volcom and Osiris Shoes for all your support over the years,” Bufoni wrote, referring to her two longtime former sponsors. Osiris supported her as far back as 2008, when she was featured in the grom team video Children of the Revolution.

In 2013 Osiris released a limited-edition Bufoni shoe as part of its Rider Revolt line and you can find more about these shoes reading reviews in different sites like shoeadviser.com that promote the best shoes online.

“It has been great working with these brands and they will always be special to me,” she wrote. “Today, I’m entering a new chapter in my skate career as I’m excited and honored to announce that I’m joining the Nike SB family.”

Nike Brazil spokeswoman Rochelle Rosenblatt said the company had originally planned to hold the news until Monday, but allowed Bufoni to make a social media announcement first since she’s skating in Stefan Janoski‘s signature Nike SB shoe — men’s size 5 — at Far’n High.

“For us it’s amazing to have Leticia on the team and for Nike to be able to show the power of women through her eyes,” Rosenblatt said. “She’s young and brings a lot of diversity to the team, not just because she’s a woman but because she’s one of the best Brazilian skaters. We plan to use Leticia in our campaigns and will be working closely with her, but this is all very new: we’re excited to see where it leads.”

Bufoni had a phenomenal year in 2013, winning X Games gold in the Women’s Skateboard Street event in front of her home crowd in Foz do Iguaçu, Brazil and again in Los Angeles, as well as in the debut of the Real Women video contest in Barcelona. She has made the podium in every X Games Women’s Skateboard Street contest since 2010, winning silver in 2010 and 2012 and bronze in 2011, has been the top-ranked female skater on the World Cup Skateboarding circuit for four years running, and was a nominee for Female Action Sports Athlete Of The Year at ESPN‘s 2013 ESPY Awards.

First Glimpse at Shakira’s Son, Milan

He’s not even a week old, but Milan Piqué Mebarak already has some pumped up kicks…

Shakira’s first child with soccer star Gerard Piqué, born on January 22, appears in an adorable photo posted by Piqué on his Twitter account.

Milan Pique Mebarak

Labeled “Milan’s feet,” the image shows the newborn wearing Nike sneakers with his name embroidered in the red and blue colors of Pique’s soccer club, FC Barcelona.

Amador Bernabeu, Pique’s grandfather, registered Milan as Barcelona member No. 171,761 on Wednesday, just hours after the new The Voice coach gave birth at a hospital in Barcelona.

The club’s current vice president, Jordi Cardoner, came to the 35-year-old Colombian superstar’s room at Clinica Teknon in person to deliver a tiny Barcelona jersey for Milan.

Pique posted on Twitter late Wednesday a photo of Cardoner and himself with the jersey.
Gerard Pique

Shakira last appeared in public on Jan.uar 14 at an event in Barcelona to introduce a book written by her father, William Mebarak.

Hometown Héroe: Paducah’s Photography Star Matt Hernandez

Hometown Heroes Banner

He’s only been shooting professionally for about a year and a half, but Matt Hernandez is well on his way to becoming the next big name in sports photographer.

Matt Hernandez

The 31-year-old half-Mexican photographer recently claimed the People’s Choice award at the Google+ Photographers Conference in San Francisco with one of his Sports Illustrated-worthy images. Hernandez, who saw all three of his submitted images selected for public voting from more than 200 entries, was one of 18 finalists vying for the peer-determined prize.

“After I entered my work, I didn’t really think about the fact that I could win an award from it; I went for the sole purpose of bettering my work and building my social network,” admits Hernandez. “So it was such an honor to be recognized by my peers, and also by photographers that I look up to!”

Matt Hernandez's Photography

Despite his award-winning skills behind the lens, Hernandez didn’t initially pursue a career in photography. The Paducah, Kentucky-native with a passion for art actually studied graphic design in college.

“It was a natural choice being that I always loved to draw,” says Hernandez, whose work was featured in Graphic Design USA magazine. “I started drawing at an early age, doodling superheroes and Nike shoes as a kid. I actually sent a shoe sketch to Nike and got a letter back from the company. I thought it was the coolest thing ever!”

After graduating from Western Kentucky University with a Bachelor of Arts in studio art, Hernandez moved to Nashville to work as a professional designer.

“I designed print material for Sunday school curriculum, then I moved into the sports industry and began working at Athlon Sports,” recalls Hernandez, who won two consecutive design-related awards from the College Sports Information Directors of America for his work. “I almost didn’t go to my interview for Athlon because I was going to a Notre Dame football game! But I’m glad I did, because the job at Athlon helped me land jobs at IMG and the University of Kentucky Athletic Department.”

Matt Hernandez's Photography

But it wasn’t until after spending seven years working as a professional graphic designer and game-changing move back to his hometown that Hernandez discovered his true calling.

“I was actually planning to start a web design company with my best friend. I had always been interested in photography, so I decided I would take a class while we were getting things settled for our new business venture,” says Hernandez. “I took a photography class at the local community college and when I came home, my wife pointed out how excited I was about it. It was then that I found my true passion for photography.”

To fuel his passion, Hernandez started going to local sporting events and taking action photos to see where it led him.

“I had a parent of one of the football players ask me to do a session for his son and a couple of his friends, and that’s all it took for my photography business to take off,” reveals Hernandez, who now shoots local sports teams, senior and family portraits and some weddings. “I’m doing some work for the local county schools, as well as some local businesses.”

Matt Hernandez's Photography

So what separates Hernandez from other photographers? It could very well be the way he’s been able to merge his creativity behind the camera with his graphic design skills to create awe-inspiring images.

“In the beginning, my Photoshop experience definitely helped me fix errors I made when I was still learning how to work the camera properly,” admits Hernandez. “As a designer, I already had a good sense of composition. And I’m big into composites, so my design background has helped me tremendously in developing composites that are realistic and artistic.”

Since catching the attention of his peers at the Google+ Photographers Conference with his realistically artistic images, Hernandez has seen his star rise, especially on social media pages like Facebook, Twitter and Google+.

“In a sense everyone is viewing these sites, so it’s basically free advertising,” declares Hernandez, who lists Scott Kelby, Jeremy Cowart, Peter Hurley, Joel Grimes and Dean Bradshaw among his favorites photographers. “People really get a feel for your work and your personality through interactions on these sites. If people see that you are a good, down-to-earth person, they want to work with you.”

Matt Hernandez's Photography

So what’s next for Hernandez, who recently conducted one of his most memorable shoots: photographing his one-year-old niece.

“Sports is my passion, so I’m hoping to start attracting clients outside of Paducah,” says Hernandez, who says the favorite part of his job is seeing his clients’ reactions when they see their photos. “My goal is to shift to photographing college and professional athletes, as well as some corporate sports photography.”

With his crazy-cool creativity, award-winning talent and inextinguishable passion, there’s no doubt Hernandez’s work will be featured in Sports Illustrated in the near future.

To see more of Hernandez’s stellar work, visit his website.

Matt Hernandez's Photography

Click here if you’d like to nominate a Hometown Héroe to be featured on HispanicallyYours.com.

Michele: A Candie’s Girl?

She’s the “people’s choice” for Favorite TV Comedy Actress… And, Lea Michele could soon be Candie’s choice…

The 25-year-old part-Spanish Glee star is reportedly the new spokesmodel for the fashion brand.

Lea_Michele

“Lea’s fans are the same as Candie’s fans,” an insider for the company tells E! News.

Lea will reportedly appear in a series of print ads later this year as part of her endorsement deal, according to other sources.

Representatives for the singer/actress—who rocked the red carpet at the People’s Choice Awards on Wednesday—and Candie’s representatives have yet to release an official statement about the alleged contract though.

Should Michele sign a deal with the clothing company, she’ll replace Candie’s most recent spokesmodel Vanessa Hudgens.

Other previous celebrities who’ve pitched for the brand include: Britney Spears, Ashlee Simpson and Stacy “Fergie” Ferguson.

Michele has previously starred in commercials for Dove, Chevrolet, Nike and HP TouchPad.