Natti Natasha to Take Part in Selena Tribute at This Year’s Premios Juventud

Natti Natasha will be honoring a Latina legend…

This year’s Premios Juventud will include a special segment, honoring 25 years of Selena Quintanilla’s music and legacy, with the 33-year-old Dominican singer-songwriter among the artists set to take part.

Natti Natasha

In addition to Natasha, Selena’s brother and producer of her biggest hits, A.B. Quintanilla III, will participate in the special dedicated to la Reina de la Musica Tejana.

The other artists participating in the Selena tribute include Karol G, Danna Paola, Ally Brooke and Greeicy.

“For me being part of this special was a real honor. She is a woman that after all these years, and everything that has happened, is a legend. I never hard the chance to meet her while she was here but she is an icon, an icon that lasts a lifetime,” Greeicy tells Billboard.

“How amazing is it that she has inspired so many with her music. It was very challenging for me to create the energy and portray her flavors of cumbia. It was a beautifully difficult challenge and it was very special because I learned from her music and I’m going to keep enjoying it with respect and I hope to honor her. To have the privilege to prepare this special with her brother, who knew her, lived with her, and spent her life with her, is very special. It was a hard challenge for me because I felt like I was speaking directly to her. The special is going to be really great, it was beautiful to be able to create it with him, he was wonderful to work with,” she adds.

With 12 nominations, J Balvin leads the 2020 Premios Juventud, followed by Karol G, Bad Bunny and Anuel AA.

Confirmed performers include CNCO, Ozuna, Natanael Cano, Pitbull and Gloria Trevi, to name a few.

Following all the safety guidelines, PJ 2020, broadcasting live from the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, will feature artists performing at the venue, a virtual audience, an innovative integration of the latest state-of-the-art, augmented and virtual reality technologies for award presentations, intros and musical performances.

Premios Juventud 2020, hosted by Ana Patricia Gámez, Francisca Lachapel, Borja Voces, Sebastian Yatra, and Julissa Calderon, will air at 8:00 pm ET on Thursday, August 13, via Univision, preceded by “PJ Takeover,” a one-hour pre-show hosted by Jomari Goyso and Clarissa Molina and Amara La Negra, beginning at 7:00 pm ET.

Ally Brooke to Perform on This Year’s Premios Juventud Awards Show

Ally Brooke is gearing up for the Premios Juventud

Univisionhas unveiled the second wave of talent confirmed to perform at this year’s Premios Juventudawards show, with the 27-year-old Mexican American singer and former Fifth Harmony making the list.

Ally Brooke

Ally Brooke, who finished in third place on the last installment of Dancing With the Stars, recently released the Spanish single “500 Veces,” featuring Messiah. No word if she’ll perform that song.

In addition to Ally Brooke, the star-studded lineup includesJ BalvinNatanael CanoPedro Capo,CNCOKarol GKany GarciaGreeicyMau & RickyOzunaRafa PabonPitbullAlex RoseSebastian YatraCaly y El DandeeDanna PaolaThe Wailersand Zion & Lennox, who will bless fans with a special musical number from Puerto Rico in celebration of their 20th anniversary.

They join previously announced performers Anuel AARauw Alejandro,Neto BernalCamiloNatti NatashaGloria Trevi, Manuel Turizo and Jay Wheeler.

In a first ever, PJ-only version, The Wailers will be joined on stage by Cedellaand Skip Marley,Pedro CapoRauw AlejandroCamiloand Kany Garcia to send a message of love, justice and inclusion.

Pitbull will surprise fans with his first ever television performance of his single “I Believe That We will Win.”

The program will feature artists performing at the venue, a virtual audience, and an innovative integration of the latest state-of-the-art, augmented and virtual reality technologies for award presentations, intros and musical performances. 

Premios Juventud, which celebrate the hottest artists in Latin music, fashion, television and social media, will be broadcast live from Miami, with Becky G and Ricky Martin being honored as Agents of Change during the telecast

Premios Juventud 2020 will air at 8:00 pm ET on Thursday, August 13 via Univision.

Rosalía to Take Part in This Year’s Virtual Latin Music Week, Moved to October Due to the COVID-19 Pandemic

Rosalía will help celebrate Latin music this fall…

The 26-year-old Spanish Grammy-winning singer-songwriterwill participate in this year’s Latin Music Week, a three-day immersive experience dedicated to Latin music, culture and entertainment.

Rosalia ELLE Summer 2020

Rosalia joins a roster of participating superstars that includes J BalvinTaboo and the Black Eyed PeasMaluma,Ozuna and Carlos Vives.

Celebrating its 30th anniversary as the longest-running and biggest Latin music industry, Latin Music Week2020 will take place on October 20-23. 

This year’s festivities will be virtual, and will feature intimate artist conversations, industry panels, workshops and performances.

“Latin music has become a formidable and undeniable uniting force around the world, so it’s fitting that this year’s virtual Latin Music Week will be globally accessible at no cost to the industry and fans for the first time,” said Leila Cobo, vp, Latin industry lead, Billboard. “While we were disappointed to postpone our April conference, our virtual event will allow us to connect with fans and artists from all over the world no matter where they are. During these very difficult times, we are thrilled to extend an invitation to all who wish to celebrate Latin music and culture.” 

This year’s Latin Music Week was originally scheduled to take place April 20-23 in Las Vegas, but was postponed due to COVID-19.

Additional participants and schedule will be announced in the coming weeks. 

To reserve a spot and receive updates, RSVP here.

Ozuna Teams Up with Afro B for Reggaeton-Infused “Drogba (Joanna)” Remix

Ozuna is feelin’ the (Afro)beat…

The 28-year-old Puerto Rican reggaeton and Latin trap singer has joined voices with Afrobeat sensation Afro B for a bilingual Latin-ifiedversion of “Drogba (Joanna),” Afro B’s smash hit.

Afro B & Ozuna

The new version of the track, along with a music video, will be released on Friday, July 24 and builds on Afro B’s already-successful formula. 

Last year, “Drogba” peaked at No. 23 on Billboard’s R&B/Hip Hop Airplay chart.

Now, The reggaeton-infused remix infuses Afro B’s immediately-recognizable party track with reggaeton verses in Spanish, courtesy of Ozuna, and with additional production from DJ Lobo and J Traxx.

The video, shot in the Dominican Republic pre-COVID19 and directed by Ulysses Terrero, shows Ozuna and Afro B trading verses on the beach.

“We decided to call it a global release, so it’s not limited by language or genre or border,” says producer/record executive Boy Wonder (real name Manuel Alejandro Ortiz), who executive produced the new version. 

Boy Wonder’s Chosen Few Entertainment is handling the marketing for the track, which is being distributed by InGrooves.

“It would be interesting to see how people take it when they listen to this record they like and hear something different that’s refreshing,” adds Boy Wonder. “You hear the hook and then Ozuna comes in, and it all connects.”

Pairing Afrowave with reggaeton, of course, comes naturally.

“Afrowave is a combination of the sound coming out of the Africa mixed with dancehall,” says Afro B, who is London-raised of Ivorian heritage. “You might hear reggaeton you might hear some hip-hop influences and R&B all in one package,” he adds.

For Ozuna, who often incorporates Afrobeat into his music, it’s his first collaboration with an artist from the genre.

Bad Bunny Featured in YouTube Music’s “Artist Spotlight Stories” Series

Bad Bunny’s in the spotlight

The 27-year-old Puerto Rican Latin trap and reggaeton singer, who recently made history with his appearance on the cover of Playboy, will be part of YouTube Music’s “Artist Spotlight Stories” series.

Bad Bunny

“Sometimes I feel I attract everything with my mind,” Bad Bunny expressed in a one-minute trailer posted on his YouTube channel. “I think a lot of people, if not everyone, can do the same. But not everyone knows that.”

Bad Bunny’s short documentary will share his road to success from the beginning of his career to his chart-topping YHLQMDLG album.

“I try never to limit myself, at least not me and when someone tries to do so, I try to push them to the limit, as far as I can,” he added in the trailer.

Bad Bunny’s Artist Spotlight Story will premiere on Wednesday, July 22 on YouTube Music.

He now joins OzunaJ BalvinBillie EilishShawn Mendes, and other artists who’ve been featured as part of the intimate series.

Bad Bunny Leads Latin Music’s Double-Digit Audio Consumption Growth in 2020 So Far

Bad Bunny’s leading Latin music’s charge in consumption…

Latin music has posted a healthy increase in audio consumption album equivalents in the U.S. in the first six months of 2020, according to Nielsen Music/MRC Data‘s midyear report, with the 26-year-old Puerto Rican Latin trap and reggeaton singer earning top artist honors.

Bad Bunny

Overall, audio consumption of Latin music grew to 14.56 million units in the first six months of 2020, up 15.9% from the 12.6 million units registered for 2019’s midyear total. That number helped the overall growth of the genre.

Following R&B/Hip-Hop, Latin was the greatest percentage point gainer among the large genres, now comprising 4.09% market share of the total U.S. music market. That’s up from 3.86% at midyear 2019.

Latin’s market share growth comes despite the fact that, like other genres, it has suffered a decline in its weekly streaming average since the economic shutdown beginning the week of March 13. Latin saw its average weekly on-demand count drop from 1.182 billion prior to the advent of the pandemic to 1.143 billion average weekly streams from the pandemic period onward through July 2, a 3.3% drop.

Like other genres, Latin’s physical sales was impacted by the COVID-19 pandemic, with physical album sales dropping 48.7% to 212,000 copies from 414,000 in the first half of 2019. As with other genres, Latin enjoyed a digital sales bump with download albums growing 11.7% to 248,000 copies from 222,000 the year before.

That means overall, album sales fell 27.6% to 461,000 from 636,000 copies, and digital track sales fell 32.6% to 3.35 million copies, versus 4.83 million in the six-month year earlier period.

In terms of top artists for the first six months of the year, Bad Bunny was king. His YHLQMDLG became the highest-charting all-Spanish-language album in the history of the Billboard 200 when it reached No. 2 on the March 14 tally.

It’s also the sixth-most-consumed album of the year and the lone Latin title in the top 10. Interesting fact: When Bad Bunny’s Las Que No Iban a Salir debuted on the May 14 Top Latin Albums chart at No. 1, Bad Bunny also held the No. 2 (YHLQMDLG) and No. 3 (X100PRE) slots.

Following Bad Bunny in consumption for the first six months of the year is Ozuna, and in third place, newcomer Natanael Cano

In terms of songs, the most-consumed track for the first six months of the year was Karol G and Nicki Minaj’s “Tusa,” followed by Bad Bunny’s “Yo Perreo Sola.”

At the midyear mark, Bad Bunny gets an artist credit, either as a solo or in collaboration, in seven of the top 10 most streamed Latin songs.

Ozuna Among 2,321 People Invited to Join the Recording Academy

Ozunahas received a special invitation…

The 28-year-old Puerto Rican reggaetonand Latin trap singer is among the 2,321 people who’ve been invited to join the Recording Academy.

Ozuna

This year’s “freshman class,” as the academy calls it, is 48% female (compared to 49% in last year’s freshman class invites), 21% African American/African descent (compared to 26%), 8% Hispanic (compared to 7%), 3% Asian American/Pacific Islander/Asian (same as last year) and 51% people who are age 39 or younger (same as last year).

Some of those invited didn’t disclose their demographic details. On gender, 3% did not disclose. On ethnicity, 13% didn’t disclose. On age, a whopping 25% didn’t disclose.

Women account for 26% of the academy’s overall membership, not just the freshman class (same as last year). People from traditionally-underrepresented communities account for 25%, up a point from last year’s 24%. People who are age 39 or younger account for 25%, down from 29% last year.

According to the academy, 79% of this year’s freshman class is being invited as potential voting members, the other 21% as (non-voting) professional members.

Laura Segura, the executive director of MusiCares, said last year that it’ll become harder and harder for the Recording 

Academy to find qualified new members to invite unless the music industry extends more opportunities to women and people of color. 

“We will face challenges with future new member classes if not enough women and people of color are being hired, mentored and have access to opportunities to lead and excel,” she said.

The Academy also created a 90-minute video, “Your Academy: Welcoming the 2020 New Member Class,” in which both current members, like John Legend and Yolanda Adams, and 2020 invitees, including Ozuna, discuss membership. 

The discussion, held on Zoom on June 24, was moderated by Justin JosephGrammy.com editor-in-chief. The roundtable debuted today on GRAMMY.com.

In order to participate in the process for the upcoming Grammy Awards, prospective new members have to accept their invitations by September 15. 

The 63rd Grammy Awards are scheduled to take place on January 31, 2021, at the Staples Center in Los Angeles.

More information on the Recording Academy’s membership process and requirements can be found here. Full details surrounding the new class can be found here.

El Alfa Releases “A Correr Los Lakers (Remix)” Video, Featuring Nicky Jam, Ozuna, Arcangel & Secreto

El Alfa is ballin’…

The 29-year-old Dominicanartist, whose full name is Emmanuel Herrera Batista, has released the star-studded music video for “A Correr Los Lakers (Remix).”

El Alfa

El Alfa previously surprised fans with a forthcoming collaboration with Nicky JamOzunaArcangel and SecretoEl Famoso Biberon.” 

He promised his followers on Instagramthat he would release the song and video once the cover art reached 300,000 comments. Keeping his promise, he launched the production during the Fourth of Julylong weekend.

“A Correr Los Lakers,” presented by El Jefe Records, is about being the best in the game and not caring what the haters think. 

“Like Lebron, I’m a delinquent on the court,” says part of the lyrics. 

In the music video, directed by Rodrigo Films, produced by Chael and filmed in the Dominican Republic, Miami and Puerto Rico, the five artists are either shooting hoops in the basketball court, jamming to the song in a locker room, or flaunting their best Lakers gear. 

“It’s the best video of my career,” El Alfa assured his fans on a post.

On the day he announced the remix, El Alfa thanked his colleagues for jumping on board. “Thank you, Arcangel, for being the first to get on this global hit. Then, Nicky Jam for always being there for me. I love you. After 12 years of friendship, God finally allowed me to record with Secreto, much love. And finally, I want to thank Ozuna for giving me the opportunity. He told me this song will break records around the world.”

The original track forms part of El Alfa’s El Androide album released in May. The music video for “A Correr Los Lakers (Remix)” landed No. 1 on YouTube’s trending page.

Sebastián Yatra Earns 7th No. 1 on Billboard’s Latin Airplay Chart with “TBT,” Featuring Rauw Alejandro & Manuel Turizo

Sebastián Yatra reigns supreme…

The 25-year-old Colombian singer/songwriter’s “TBT” single with Rauw Alejandro and Manuel Turizo has risen to the No. 1 spot on Billboard’s Latin Airplay chart dated July 4, dethroning the  Black Eyed PeasOzuna and J. Rey Soul’s from their one-week reign with “Mamacita.”

Sebastian Yatra

“I wrote this song over a year ago with Sech in Miami,” says Yatra. “We started writing a story based on personal situations we were both going through over a guitar riff. It’s a reggaetóntune with strong pop elements co-produced by the XAXO brothers with Andrés Torres and Mauricio Rengifo. It also has its romantic touch, which is something I vibrate with strongly.”

Yatra, Alejandro and Turizo reach the summit in the song’s 14th week thanks to its 12.42 million in audience impressions (up 7 percent) earned in the week ending June 28, according to Nielsen Music/MRC Data.

“Its journey to the top is a reflection of how the song has been getting into people little by little,” Yatra continues. “It’s also a reflection of the perseverance of my team at Universal. Nowadays it is very easy to release a song and get lost in so many things — the news, our daily routines. We’ve done a nice job with ‘TBT.’”

It’s the first No. 1 for Alejandro, who began his Latin Airplaycareer a little over a year ago when he secured his first chart entry with “Luz Apaga,” with Ozuna and Lyanno (No. 48 peak, Feb. 16, 2019-dated survey).

“I was super happy to work with Manuel Turizo and Rauw Alejandro, who are both on fire these days,” Yatra adds. “They are not only extremely talented, but both have big hearts. So happy to be next to Rauw as he gets his first No. 1 on Latin Airplay. Without a doubt he’s one of the few newcomers who will leave a mark. I’m such a fan of him, his versatility and ability to create.”

As “TBT” hits No. 1 on the Latin Airplay chart, Yatra nabs his seventh leader. His first No. 1 dates back to when “Robarte Un Beso,” with Carlos Vives, ruled for one week in January 2018. 

Turizo, meanwhile secures his second No. 1.

Elsewhere on the Latin charts, “TBT” remains atop the Latin Rhythm Airplay chart for a second week, and moves into the top 20 on Hot Latin Songs, which blends airplay, digital sales and streaming data.

Alejandro joins a group of other eight acts who have claimed their first No. 1 in 2020:

Artist, Song Title, Date Reached No. 1
Black Eyed Peas, “Ritmo (Bad Boys For Life),” with J Balvin, Feb. 8
Nicki Minaj, “Tusa,” with Karol G, Feb. 15
Static & Ben El, “Súbelo (Further Up),” with Pitbull and Chesca, March 28
Chesca, “Súbelo (Further Up),” with Static & Ben El and Pitbull, March 28
Ne-Yo, “Me Quedaré Contigo,” with Pitbull, featuring Lenier and El Micha, April 18
Lenier, “Me Quedaré Contigo,” with Pitbull, Ne-Yo, also featuring El Micha, April 18
El Micha, “Me Quedaré Contigo,” with Pitbull, Ne-Yo, also featuring Lenier, April 18
J.Rey Soul, “Mamacita,” with Black Eyed Peas, June 20
Camilo, “Si Me Dices Que Si,” with Reik and Farruko, June 27
Rauw Alejandro, “TBT,” with Sebastián Yatra and Manuel Turizo, July 4

Sebastian Yatra’s “TBT” with Rauw Alejandro & Manuel Turizo Hits No. 1 on Billboard’s Latin Rhythm Airplay Chart

Sebastian Yatra is at the top of his singing game…

The 25-year-old Colombian singer’s “TBT” single with Rauw Alejandro and Manuel Turizo has reached the No. 1 spot on Billboard’s Latin Rhythm Airplay chart dated June 27.

Sebastian Yatra

The track rises to the top spot after spending three weeks in the top 10.

“TBT” ascends 3-1 thanks to a lofty 62% in audience impressions (to 12 million) earned in the week ending June 21, according to Nielsen Music/MRC Data, and pushes up the overall Latin Airplay chart, jumping 5-2.

“TBT” dethrones the Black Eyed Peas’ one-week reign with “Mamacita,” with Ozuna and J.Rey Soul on the Latin Rhythm Airplay chart.