Demi Lovato’s Documentary Garners More Than 7 Million Views on YouTube

Demi Lovato’s story is going viral…

The 25-year-old part-Mexican American singer/actress’ feature-length documentary Demi Lovato: Simply Complicated has garnered more than seven million views on her YouTube channel since its October 17 debut.

Demi Lovato

Fans from 195 countries have tuned in to watch the documentary since its premiere. In addition, bonus content and trailers released over the last few weeks in the lead-up to the premiere have garnered an additional 8 million views to date, bringing the overall total to more than 15 million views for the documentary and its surrounding content.

Nearly 70% of subscribers tuned in to watch the film, according to YouTube, and viewership expanded beyond core fans, with 80% of overall views coming from non-subscribers. It was also trending on Twitter and YouTube on launch day.

Demi Lovato: Simply Complicated takes an inside look at the tumultuous experiences that have made Lovato who she is today, including the stories of getting sober while being a judge on The X Factor, the end of her six-year relationship, and what it’s like being single and dating for the first time in her adult life. It chronicles transformative moments in Lovato’s life, from her battles with substance abuse and an eating disorder, to becoming one of the biggest names in the world.

The project is produced by Philymack.

Lovato Poses Nude, Without Makeup or Retouching, for Vanity Fair

Demi Lovato is expressing her right to bare arms and more…

The 23-year-old part-Mexican American singer/actress has participated in a special nude photo shoot with Vanity Fair.

Demi Lovato Vanity Fair

The pictorial, not part of a pre-calculated media stint, was Lovato’s way of making a statement about confidence, as the “Cool for the Summer” singer posed without any makeup or retouching in the nude.

“I thought there was something incredible about the idea of no makeup whatsoever, no clothes and no retouching,” she said in a Vanity Fair video interview. “I would have never thought that I would have ever got to a place in my life where I would feel comfortable doing that. It’s empowering me and it shows other women that you can get to a place where you can overcome the obstacles of body image issues and you can feel comfortable and confident in your skin.”

Lovato has openly discussed her battles with eating disorders in the past, so for her to expose herself in this way holds significant personal importance.

“I basically went from hating every single inch of my body to working on myself and trying to figure out ways to love myself and love the skin that I’m in,” she continued. “I learned after working very hard on my spirituality and my soul and my body, I learned that you can get to a place where you love the skin that you’re in and I’m excited to share that with the world.”

The whole photo shoot came together with a sort of right-place-at-the-right-time scenario. Vanity Fair photographer Patrick Ecclesine was in New York for a piece on Phil McIntyre, C.E.O. of music talent-management firm Philymack, who has launched careers of pop stars including Nick Jonas and Lovato, who Ecclesine had shot once before.

Lovato’s great-grandfather Buddy Moore had died the day before and when she showed up they discussed her sadness. From there, it was Lovato’s idea to do the shoot right then and there at 12:30 a.m. in a New York hotel room.

It’s no coincidence, however, Lovato has a new album coming out on October 16 called Confident.

“If there’s one thing I’ve learned in the past day, it’s that life is too short,” Ecclesine recalled Lovato telling him. “I’m about to launch an album that finally represents who I truly am. How do I embrace this new chapter in my life? How do I really walk the walk? What does it mean to be confident? It means letting go, being authentic, saying I don’t give a fuck and this is who I am. I want to show the side of me that’s real, that’s liberated, that’s free. What if we do a photo shoot where it’s totally raw? Super-sexy, but no makeup, no fancy lighting, no retouching, and no clothing. Let’s do it here, let’s do it now.”

Click here to see the full Vanity Fair shoot.