Tag Archives: Puma

Neymar Signs with Puma for Long-Term Partnership

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Neymar is reppin’ a new brand…

Puma has announced the signing of the 28-year-old Brazilian soccer star after the Paris Saint-Germain player left Nike following a 15-year association.

Neymar’s arrival was announced on the Puma website alongside the banner “The king is back” and “Welcome to the family Neymar JR.”

Neymar wrote in a statement on his Twitter page: “At the beginning of each new season, I take some time to think about my career and the choices I have made. I think about the dreams I had when I started this sport, and the path that lies ahead.

“This will be a different season, a special season. For that reason, as I have done in the past, I decided to write this text.

“I am about to live a unique experience, a new challenge. I consider myself privileged to have had a life filled with unique experiences and wonderful challenges.

“I grew up watching videos of great football legends such as Pele, Cruyff, Matthaus, Eusebio and Maradona … These were the kings of the pitch, the kings of my sport. And they had something in common — a love of the game, a drive to be the best version of themselves and a spirit that unites all. It’s not always about being the best or the greatest but instead, to inspire future generations. That is exactly what I have dreamt of for myself, to give all of me to football because football has given me everything I have. I want to do it my way, using my gift.

“New challenges, new responsibilities, I understand that. I wish to bring back the legacy that those athletes created on the pitch. I was to help bring back memories from each of their football histories and the magic they gave us in their classic leather boots — and through boots like those, leave behind my own legacy. They each played in PUMA, and each of them created their magic in The KING.

“And so now, as I begin this new season, I want the KING to reign on the pitch and inspire generations as it has inspired me and others.

“To be in this project, associating myself to those Kings of football, through KING, it is a dream. For these reasons, from today onward, I have the honour to unite with the brand that helped the biggest legends of football become what they are. Every time I lace my boots, my KING boots, I will do anything to achieve all of my dreams to honour my name and that of all those great ones who wore the KING before me. This will be my PUMA history. The KING is back!”

Sources told ESPN that only four executives knew about the deal to land Neymar and it was “a big secret in the company” that they had been working to sign the player for several months.

He returned to training with PSG on Friday after missing their opening Ligue 1 fixture of the campaign, a 1-0 defeat at Lens, following a positive test for the coronavirus.

Neymar joined PSG from Barcelona in 2017 for a world-record €222 million fee and has won three Ligue 1 titles in Paris. He also helped the French club reach the Champions League final in August, where they were beaten 1-0 by Bayern Munich.

During his time at Barca he won the Champions League, FIFA Club World Cup and two La Liga titles.

Puma Releases Images of the Brand’s First Collaborative Campaign with Selena Gomez

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Selena Gomez is proudly wearing her fashion designer hat…

Puma is showcasing images from its first collaborative campaign with the 25-year-old singer/actress, who was named the sportswear brand’s  newest celebrity designer in September, taking on a role similar to Rihanna’s collaborator and creative director title.

Selena Gomez x Puma

In the images released on Monday, Puma shows Gomez posing for shots in an elevator and vintage car wearing the lightweight Phenom sneaker, grey shorts, a branded velour unitard and black velour jacket worn trendily off-the-shoulders.

The trainers, billed as “fashionable, functional and fearless,” boast all black, pink or olive green colorways with accent pink Puma symbols across the top and back, an ankle-supporting high top, mesh inserts and the brand’s signature mid-foot strap.

Gomez is one of many celebrities paired with the footwear powerhouse, joining fellow collaborators The Weeknd, Jay-Z, Big Sean, Kylie Jenner and Yo Gotti.

The Phenom is available now online and retails for $90.

Selena Gomez Named Billboard’s 2017 Woman of the Year

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Selena Gomez is the belle of the Billboard ball…

The 25-year-old Mexican American singer has been named Billboard’s 2017 Woman of the Year.

Selena Gomez

Gomez, a two-time Billboard 200 chart-leader will be presented with the award on November 30 at the annual Women in Music dinner and awards gala, held at Los Angeles’ Ray Dolby Ballroom.

Gomez, an award-winning singer, producer and actress, will join an all-star cast of previous Woman of the Year honorees including Lady Gaga, Taylor Swift, Pink, Katy Perry, Fergie, Beyoncé and last year’s winner, Madonna, who delivered a moving speech that touched on feminism, sexism and much more.

“Not only is Selena soaring on the charts, but she continuously inspires young women everywhere to be authentic, give back and to not be afraid to use their voice,” said John Amato, president of The Hollywood Reporter-Billboard Media Group. “She is never afraid to speak her mind and has used her platform to advocate for the needs of others. We are thrilled to be able to honor her as our Woman of the Year.”

Gomez’ career has never been in better shape. In 2015 and 2016, she enjoyed top 10 Billboard Hot 100 smashes with “Same Old Love” and “Hands to Myself” and “We Don’t Talk Anymore.” The trend continues, with hits “Bad Liar,” “Fetish” (featuring Gucci Mane) and “It Ain’t Me” (with Kygo) in the past year.

Five of her albums have cracked the top 10 of the Billboard 200, with the studio albums Revival (2015) and Stars Dance (2013) leading the chart.

Not confined to music, Gomez also executive-produced the Netflix drama 13 Reasons Why, launched partnerships with Coach and Puma, and worked tirelessly across various philanthropic endeavors, from the Step Up Foundation to coaching for World Kindness Day, and raising more than $500,000 for the Lupus Research Alliance. Also, Gomez has been an active ambassador for UNICEF since 2009.

The event, held in conjunction with the publication of Billboard’s Women in Music issue, also recognizes the most powerful female executives in the industry. Additional Women in Music honorees will be revealed at a later date.

For the first time, the Women in Music event and a red-carpet pre-show will be broadcast live for on Twitter from 9:00 pm-midnight EST on November 30.