Tag Archives: Rauw Alejandro

Lex Borrero Partners with Tommy Mottola to Acquire Arro Media, Now to Be Called AM16

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Lex Borrero is expanding his entertainment empire…

The Latino music executive and entrepreneur, the co-founder/CEO of Neon 16, has teamed up with Ntertain chairman Tommy Mottola  to acquire Arro Media, a music marketing and social media agency that boasts a roster of clients like Adidas, Red Bull, the NFL, Xbox, Bacardi, The Latin Grammy Cultural Foundation and more.

Lex BorreroFounded by Cristina Arcay, the company will be rebranded as AM16.

“We have built a growing agency that will redefine how brands connect their marketing and advertising to the Latin culture because we live it day in and day out,” said Borrero and Mottola in a press release. “Our team has a finger on the pulse of trends, uniquely positioned to spot them before they happen, across music, television and film. Today’s announcement further differentiates our capabilities from competitors and will bring an even more comprehensive offering to our clients and partners.”

AM16 will find the intersection among music, entertainment and culture. Together, it will bring Arro’s capabilities with Neon16’s “innovative approach to cultural storytelling and experiential activations,” they said. The merger will include brand strategy and partnerships, product development, content production, music marketing, social media management, digital marketing, public relations, creative design services and experiential events.

“Launching AM16 agency represents an exhilarating new chapter in my career and the future of Arro,” said Arcay, who is appointed as co-president. “As a Latina entrepreneur, being able to lead and learn alongside our new partners represents a huge opportunity to reshape the industry by championing diversity, elevating ideas and fostering cultural movements that resonate with audiences worldwide.”

Chief marketing officer/co-president Gerry Rojas added, “I feel empowered and excited to be working in a Latino-owned agency where we’re reimagining how brands and artists tell their stories authentically, while raising the Latin cultural currency and creating a true, positive impact rooted in music and culture.”

Neon16 works with A-listers such as Tainy, Thalia, Juan Luis Guerra and Danna Paola.

Earlier this year, the company also played a key role in the Netflix Original series La Firma — a Latin music competition that sought to sign the next big Latin music star, featuring Borrero, Tainy, Rauw Alejandro and Nicki Nicole.

Borrero and Mottola also executive-produced Thalia’s music docuseries, Thalia’s Mixtape, via Ntertain on Paramount+.

Becky G Makes Cameo Appearance in Tainy’s Just Released “La Baby” Music Video

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Becky G is making a Tainy appearance…

One week after surprising he world with “La Baby,” a new single off Tainy’s upcoming studio album DATA, the Latin hitmaker has brought in a host of celebrity women, including the 26-year-old Mexican American singer, rapper and actress, for the summer-friendly track’s official video, released on Monday.

Becky GIn addition the 26-year-old Mexican American singer/atress, the star-studded music video features Camila Cabello, Lali, Elena Rose, Bad Gyal, Evaluna, RaiNao and PaoPao singing along to the verses from Daddy Yankee, Feid and Sech.

In a 90’s-inspired selfie clip, each artist is seen doing their own respective thing, such as getting ready for a night out (Bad Gyal), working out at the gym (Lali), drinking a morning coffee (Evaluna) or enjoying a late-night drive around town (Elena Rose).

“La Baby” sees Tainy opting for infectious reggaeton with hard-hitting drum beats and lyrics meant to empower and motivate the ladies.

“That kitty is lost/ She doesn’t have an owner/ An architect/ She’s building her dreams/ Everyone I show her off to/ Says she’s hot like a jalapeño,” he sings on his verse.

“Thank you to these incredible women for being a part of it,” Tainy expressed on his Instagram account.

“La Baby” is part of Tainy’s debut solo studio album DATA, slated for a June 29 release. The release also comes on the heels of Tainy unveiling its stacked tracklist including Bad Bunny, Rauw Alejandro, Myke Towers, J Balvin, Arcangel, Kany Garcia, Young Miko and many more.

“[DATA] is a representation of who I am as a person, and as a fan of music,” Tainy previously told Billboard Español. “To be able to have my own album is so special. I’m putting my everything into this, all the knowledge I’ve acquired since I started working with the people I admire.”

Yng Lvcas & Peso Pluma Earn First No. 1 on Billboard’s Latin Rhythm Airplay Chart with “La Bebe”

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Yng Lvcas is celebrating a bebe-sized hit…

The 23-year-old Mexican reggaeton singer and his “La Bebe” collaborator, Peso Pluma, have achieved their first No. 1 on Billboard’s Latin Rhythm Airplay chart as “La Bebe” advances from No. 2 to lead the list dated June 24.

Yng Lvcas, La Bebe, Peso Pluma,

It’s the first team-up where both artists secure their first champ in 2023, and the first since Bizarrap and Quevedo led with “Bzrp Music Sessions, Vol. 52” in 2022.

“La Bebe” takes the lead with 9.4 million audience impressions, a 19% gain from the week prior, earned in the U.S. during the June 9-15 tracking period, according to Luminate.

The new champ on Latin Rhythm Airplay arrives after “La Bebe” topped Latin Digital Song Sales for one week on the April 15-dated ranking. Plus, the song previously reached a No. 2 high on the Billboard Global 200 and Global Excl. U.S. charts, on Hot Latin Songs, and on Latin Streaming Songs.

As “La Bebe” becomes the reigning champ on Latin Rhythm Airplay, it earns both Lvcas and Pluma their first No. 1, who also secured their maiden entry when the song debuted in the upper half of the ranking (at No. 14) in April.

Previously, both Bizarrap and Quevedo completed the feat when “Bzrp Music Sessions, Vol. 52” crowned Latin Rhythm Airplay for eight weeks starting the October 29, 2022-dated survey.

Further, Yng Lvcas and Pluma are only the third and fourth acts to capture a first leader on the chart in 2023, following Maldy and Baby Rasta’s prior victories through “Gatubela” with Karol G, and “Punto 40” with Rauw Alejandro on the January 7 and January 28-dated lists, respectively.

Elsewhere, “La Bebe” pushes up the overall Latin Airplay tally, to its No. 3 high.

Bizarrap Announces Rauw Alejandro-Collaboration, “Bzrp Music Sessions, Vol. 56,” Due This Week

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Bizarrap is back with another all-star collaboration…

The 24-year-old Argentine DJ and record producer has partnered with Rauw Alejandro on his latest collaboration, “Bzrp Music Sessions, Vol. 56,” due out this week.

Bizarrap,The track arrives only three weeks after Bizarrap released “Bzrp Music Sessions, Vol. 55” with Peso Pluma

“What a joy it gives me to finally release music together my brother,” Biza expressed on his Instagram stories, tied to a short video announcement where Biza is seen surprising a select group of fans who are listening to the track for the first time in a booth in Madrid, Spain.

“Rauw Alejandro: Bzrp Music Sessions, Vol. 56″—filmed in Biza’s blue-hued recording studio—is a catchy techno track where the Puerto Rican artist sings about two people who are single and desire each other.

“I’m alone and you’re alone / you want to taste me and I want to eat you all,” he chants in the sensual chorus. At the end of the track, the artists hint that a second collaborative effort is dropping this week.

“Rauw Alejandro x Bizarrap, ‘Baby Hello,’” reads the text with the June 23 date.

The new session comes on the heels of Biza and Peso’s heartbreak corrido that hit No. 1 on the Billboard Global Excl. U.S. chart dated June 17 and No. 5 on the Hot Latin Songs chart that same week.

Earlier this year, Biza earned his first No. 1 hit with the Shakira-assisted “Bzrp Music Sessions, Vol. 53,” a powerful EDM track where the Colombian artist didn’t hold back and is as blunt as ever about her ex, Spanish soccer star Gerard Piqué.

The dis track also peaked at  No. 9 on the Billboard Hot 100.

Rauw now joins a star-studded roster of artists who have dropped Bzrp Music Sessions including Arcángel, Nicky Jam, Residente, Nicki Nicole, Nathy Peluso, and Anuel AA, to name a few.

Keityn Named Songwriter of the Year at ASCAP Latin Music Awards

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(Te) Felicito-ciones are in order for Keityn…

The Colombian songwriter and musical artist who co-wrote Karol G’s “Provenza” and Shakira and Rauw Alejandro’s “Te Felicito,” was named songwriter of the year at the 2023 ASCAP Latin Music Awards.

Keityn

“Me Porto Bonito” — performed by Bad Bunny & Chencho Corleone and co-written by ASCAP songwriter Master Joe — won song of the year, while Universal Music Publishing Music Group took the publisher of the year honor.

Winners at the American Society of Composers, Authors and Publishers’ annual awards — which recognize the songwriters, producers and publishers behind Latin music’s biggest hits — where announced on May 3 at an invitation-only event in San Juan, Puerto Rico.

A first-time ASCAP winner, Keityn (real name: Kevyn Mauricio Cruz Moreno) has also been behind chart-topping hits such as “Tusa” by Karol G and Nicki Minaj, Maluma‘s “Hawái” and J Balvin and Tainy’s “Agua,” to name a few.

In October 2021, he signed an exclusive deal with Warner Music Latina, and since then, he has released songs as a performer like “El Egoísmo” with Mike Bahía and Dekko, “Anoche” and “Nueva Versión.”

Song of the year honoree “Me Porto Bonito” — a reggaetón track infused with Latin pop and sandungueo, in which two men promise to behave nicely if the woman they’re after asked them to — spent 20 weeks at the top of Billboard’s Hot Latin Songs chart. It also reached No. 1 on Latin Airplay, peaked at No. 2 on the Billboard Global 200 and Billboard Global Excl. U.S. charts, and hit the top 10 of the Billboard Hot 100.

Universal Music Publishing Music Group was recognized as publisher of the year for hits including “Después de la Playa,” “Efecto,” “La Corriente,” “Me Porto Bonito,” “Moscow Mule,” “Neverita,” “Ojitos Lindos,” “Party,” “Tarot,” “Tití Me Preguntó” and “Un Ratito” — all part of Bad Bunny’s uber-successful Un Verano Sin Ti, the second album in Spanish to ever top the Billboard 200.

Other 2023 ASCAP Latin Music Award-winning songwriters include Daddy Yankee (“Remix”), Jhayco (“Sensual Bebé”), Marc Anthony (“Mala”), Marco Antonio Solís (“Si Te Pudiera Mentir”), GALE (her first ASCAP Latin Award for “Ley Seca”) and Lin-Manuel Miranda (“Dos Oruguitas”).

Chencho Corleone Signs Global Record Deal with Sony Music Latin

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Chencho Corleone is entering a new musical phase…

The 44-year-old Puerto Rican singer, songwriter and record producer has launched a “new musical phase” by signing a global record deal with Sony Music Latin, the company tells Billboard.  

Chencho Corleone,The agreement comes on the heels of Chencho’s upcoming debut album as a solo artist; he was previously one-half of the duo Plan B, who rose to fame in the early 2000s.

“I’m very happy with what we’ve been creating and what’s coming up,” said the Puerto Rican hitmaker in a statement. “I’m sure my fans will enjoy this new musical phase, adding another milestone in my career.”

Corleone is set to release the first single from the set, “Un Cigarrillo,” on Thursday (May 4) along with a music video directed by Jessy Terrero. “I had the opportunity to sit down with production and the team to create a visual concept that projects and marks the new solo path at the beginning,” Chencho added in his statement.

The deal comes amid a career spike for Corleone. Last year, he scored his first No. 1 on Billboard‘s Hot Latin Songs chart thanks to “Me Porto Bonito” with Bad Bunny, which ruled the tally for 20 weeks. He also notched his first No. 1 on Billboard‘s Latin Airplay chart with his feature on Rauw Alejandro‘s “Desesperados.”

About the signing, Sony Music U.S. Latin president Alex Gallardo, added, “We’re extremely happy to welcome Chencho Corleone to the Sony Music family. Chencho has proved to be one of the leaders in his genre with his distinctive style and powerhouse collaborations, reaffirming his position worldwide. We are committed alongside his team to take his career to new levels and establish him as one of the biggest names in the music.”

Rauw Alejandro Leads Pack of Premios Tu Música Urbano Nominees with 12 Nods

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Rauw Alejandro is this year’s música urbano artist to beat…

The nominees have been announced for this year’s Premios Tu Música Urbano, with the 30-year-old Puerto Rican singer leading the pack with 12 nods.

Rauw AlejandroAmong Rauw Alejandro’s nominations, the “Beso” singer is up for Artist of the Year, Top Social Artist and Song of The Year for “Lokera,” featuring Lyanno and Brray.

He’s followed by Feid…

The 30-year-old Colombian singer/songwriter is up for 11 awards, including Top Artist – Male, Top Social Artist and Song of the Year for “Feliz Cumpleaños Ferxxo” –

Up next, Bad Bunny is up for 10 awards…

The 29-year-old Puerto Rican artist is up for Artist of the Year, Song of the Year for “Me Porto Bonito” and Tour of the Year for World’s Hottest Tour.

This year’s Premios Tu Música Urbano will take place at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan

Other top nominees include Wisin & Yandel, Young Miko, Ángel Dior, Farruko, Indiomar, Jay Wheeler, Ozuna, and Quevedo.

The awards show will not only recognize top urban artists but also artists from other genres—such as tropical, pop and Regional Mexican—who have experimented with the urban realm, across 32 categories.

The 4th annual Premio Tu Música Urbano will air on June 15 on Telemundo PR, as well as on Telemundo Internacional and YouTube.

Fans can vote for their favorite artists on www.premiostumusicaurbano.com.

Here’s the complete list of nominees:

Artist of the Year
Bad Bunny
Rauw Alejandro
Karol G
Ozuna
Rosalía

Top Artist — Male
Jhayco
Anuel AA
Feid
Yandel
Manuel Turizo
Maluma
Arcángel
Farruko

Top Artist — Female
Anitta
Becky G
María Becerra
Nicki Nicole
Tini
Natti Natasha
Cazzu

Top Artist — Duo or Group
Jowell & Randy
Wisin & Yandel
Piso 21
Zion & Lennox
Alexis y Fido
CNCO
Mau y Ricky

Top New Artist — Male
Omar Courtz
Alejo
Polimá Westcoast
Hozwal
Chris Lebrón
Cris Mj
Chris Palace
Yng Lvcas
Jossef
Brray

Top New Artist — Female
Paopao
Villano Antillano
Itzza Primera
Ingratax
Snow Tha Product
Catalyna
Nesi
Elena Rose

Top Rising Star — Male
Duki
Ryan Castro
Tiago PZK
Eladio Carrión
Lyanno
Álvaro Díaz
Kevin Roldán
Quevedo

Top Rising Star — Female
Bad Gyal
Emilia
Young Miko
Tokischa

Top Social Artist
Rauw Alejandro
Feid
Mau y Ricky
Manuel Turizo
Rosalía
Jay Wheeler
Tini

Song of the Year
“Quevedo: Bzrp Music Sessions, Vol. 52” – Bizarrap, Quevedo
“Feliz Cumpleaños Ferxxo” – Feid
“Lokera” – Rauw Alejandro, Lyanno, Brray
“Provenza” – Karol G
“Despechá” – Rosalía
“La Bachata” – Manuel Turizo
“Me Porto Bonito” – Bad Bunny, Chencho Corleone

Song of the Year — Duo or Group
“Los Cachos” – Piso 21, Manuel Turizo
“Si Te Pillo” – Jowell & Randy, Wisin & Yandel
“Berlín” – Zion & Lennox, María Becerra
“Besos Moja2” – Wisin & Yandel, Rosalía
“Plutón” – CNCO, Kenia Os
“Miami” – Mau y Ricky

Remix of the Year
“Loco por Perrearte Remix” – De La Ghetto, Rauw Alejandro
“Marisola Remix” – Cris MJ, Duki, Nicki Nicole, Standly, Stars Music Chile
“La Bebe Remix” – Yng Lvcas, Peso Pluma
“Ultra Solo Remix” – Polimá Westcoast, Feid, Pailita, Paloma Mami, De La Ghetto
“Desde Mis Ojos Remix” – Chris Lebrón, Sech, Jay Wheeler
“Si La Calle Llama Remix” – Eladio Carrión, Myke Towers
“Después de las 12 Remix” – Ovi, Kim Loaiza, Grupo Firme, Pailita

Collaboration of the Year
“Yandel 150” – Yandel, Feid
“Punto 40” – Rauw Alejandro, Baby Rasta
“La Jumpa” – Arcángel, Bad Bunny
“ La Inocente” – Mora, Feid
“TQG” – Karol G, Shakira
“La Corriente” – Bad Bunny, Tony Dize
“Hey Mor” – Ozuna ,Feid
“En La De Ella” – Jhayco, Feid, Sech
“Party” – Bad Bunny, Rauw Alejandro

Top Artist — Pop Urban
Jay Wheeler
Manuel Turizo
Rosalía
Pedro Capó
Tini
Becky G
Danny Ocean
Shakira

Top Artist — Tropical Urban
Rafa Pabón
Gente de Zona
Prince Royce
Romeo Santos
Pirulo y la Tribu

Top Artist — Dembow
Kiko el Crazy
Rochy RD
Tokischa
Chimbala
Ángel Dior

Top Artist — Trap
Anuel AA
Eladio Carrión
Bryant Myers
Hozwal
Young Miko
Yovngchimi
Duki
Dei V

Top Artist — Regional Urban
Natanael Cano
Peso Pluma
Grupo Firme
Grupo Frontera
Santa Fe Klan
Junior H
Eslabón Armado
Fuerza Regida

Top Artist — Christian/Spiritual
Funky
Alex Zurdo
Redimi2
Gabriel EMC
Farruko
Indiomar
Onell Díaz

Top Song — Pop Urban
“Te Felicito” – Shakira, Rauw Alejandro
“X Si Volvemos” – Karol G, Romeo Santos
“Ojitos Lindos” – Bad Bunny, Bomba Estéreo
“Playa del Inglés” – Quevedo, Myke Towers
“Shakira: Bzrp Music Sessions, Vol. 53” – Bizarrap , Shakira
“LLYLM” – Rosalía
“Cairo” – Karol G, Ovy On The Drums
“La Triple T” – Tini
“Traductor” – Tiago PZK, Myke Towers

Top Song — Tropical Urban
“Si Te Preguntan…” – Prince Royce, Nicky Jam, Jay Wheeler
“La Fórmula” – Maluma , Marc Anthony
“Agüita de Coco” – Rafa Pabón
“Desnúdate” – Zion & Lennox
“Arranca” – Becky G, Omega
“Lotería” – Luis Vázquez, Rafa Pabón
“Baila Bien” – Vf7, Nio García

Top Song — Dembow
“Feliz” – Chimbala
“Tití Me Preguntó” – Bad Bunny
“Gogo Dance” – El Alfa, Chael Produciendo
“Delincuente” – Tokischa , Anuel AA, Ñengo Flow
“Piropi” – Ángel Dior
“Tamo en Nota” – Rauw Alejandro, Ángel Dior
“Chukiteo” – Kiko el Crazy, Ñengo Flow
“Ojos Ferrari” – Karol G, Justin Quiles, Ángel Dior
“To’ Esto Es Tuyo” – Natti Natasha

Top Song — Trap
“Diamantes En Mis Dientes” – Anuel AA, Yovngchimi
“JS4E” – Arcángel  Mbappe – Eladio Carrión
“El Nene” – Anuel AA , Foreign Teck
“Lisa” – Young Miko
“Givenchy” – Duki
“Coco Chanel” – Eladio Carrión , Bad Bunny
“Big Booty” – Hozwal, Young Miko , Lil Geniuz

Top Song — Christian/Spiritual
“Nubes” – Indiomar, Blanca
“100 x 35” – Redimi2, Alex Zurdo, Christian Ponce, Gabriel EMC, Borrero, Joeky Santana
“Sigo Aquí” – Gabriel EMC, Redimi2
“Nazareno” – Farruko
“Tuyo Remix” – Omy Alka, Indiomar, Musiko
“A Ciegas RMX” – Indiomar, Musiko, Alex Zurdo, Funky
“Tu Manto Remix” – Funky, Od anis BSK, Lizzy Parra
“En La Mia Remix” – MC Albertico, Isaias Francotirador, Farruko

Album of the Year — Male Artist
Un Verano Sin Ti – Bad Bunny
La Última Misión – Wisin & Yandel
OzuTochi – Ozuna
Paraíso – Mora
Saturno – Rauw Alejandro
Sr. Santos – Arcángel
LLNM2 – Anuel AA
Resistencia – Yandel
Feliz Cumpleaños Ferxxo Te Pirateamos El Álbum – Feid

Album of the Year — Female Artist
La Nena De Argentina – María Becerra
Mañana Será Bonito – Karol G
Cupido – Tini
Versions of Me – Anitta
Esquemas – Becky G
Nena Trampa – Cazzu
Motomami – Rosalía

Album of the Year — Rising Stars
Portales – Tiago PZK
Tú crees en mi ? – Emilia
Temporada de Reggaetón 2 – Duki
Sen2 Kbrn VOL.2 – Eladio Carrión
Reggaetonea – Ryan Castro
Donde Quiero Estar – Quevedo
El Cambio – Lyanno

Video of the Year
“Punto 40 Año 2077” – Rauw Alejandro, Baby Rasta
“La Llevo al Cielo” – Chencho Corleone, Chris Jedi, Anuel AA, Ñengo Flow
“TQG” – Karol G, Skakira
“JS4E” – Arcángel
“La Reina” – Maluma
“Bombón” – Daddy Yankee, El Alfa, Lil Jon
“Chorrito Pa Las Animas” – Feid
“La Loto” – Tini, Becky G, Anitta
“Riri” – Young Miko

Top Music Producer
Los Legendarios
Tainy
Mr. NaisGai
Ovy on the Drums
Caleb Callloway
Bizarrap
MAG
Subelo Neo
Dimelo Ninow & Dulce Como Candy

Songwriter/Composer of the Year
Rauw Alejandro
Justin Quiles
Keityn
Jhayco
Edgar Barrera
MAG
La Paciencia
Feid
Rios

Tour of the Year
“World’s Hottest Tour” – Bad Bunny
“Saturno World Tour” – Rauw Alejandro
“$trip Love Tour” – Karol G
“La Última Misión” – Wisin & Yandel
“La Última Vuelta World Tour” – Daddy Yankee
“Ozutochi World Tour” – Ozuna
“Motomami World Tour” – Rosalía

The Best Comeback
Maldy
Vico C
Tony Dize
Baby Rasta
Don Omar
Ivy Queen

Maria Becerra to Receive Visionary Award at Billboard Latin Women in Music Gala

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Maria Becerra is a vision(ary)…

The 23-year-old Argentine singer and former YouTuber will be honored with the Visionary Award at the inaugural Billboard Latin Women in Music gala.

Maria BecerraBecerra will be recognized along with Thalia, Ana Gabriel, Evaluna and Goyo at the two-hour special event taking place at the Watsco Center in Miami on May 6, and airing on Telemundo and Universo on May 7.

The same evening, Shakira will be honored as Latin Woman of the Year.

Becerra, a pop/urban artist who began here career on YouTube in her teens and was nominated for a best new artist Latin Grammy in 2021, has had three entries on Billboard’s Hot Latin Songs chart, including her hit “Qué más pues?” alongside J Balvin, as well as two top 10 hits on Latin Airplay (“Te espero” with Prince Royce, which reached No. 1; and “Extasis” with Manuel Turizo at No. 9).

She’s also placed five tracks on Latin Rhythm Airplay, including three on the top 10 (“Suelta” with Dímelo Flow, Farruko, Rauw Alejandro, Mr. Vegas and Fatman Sccop; “Berlin” with Zion & Lennox; and “Extasis”).

“Maria Becerra is receiving the Visionary award for developing a sound and aesthetic that are intensely personal, are all her own, and cross genres and styles,” says Leila Cobo, Billboard’s chief content officer for Latin and Español. “Maria is a visionary who has defied convention with extraordinary quality and distinctiveness. We are proud to honor this rising star with an immense future.”

As announced previously, Mexican icon Ana Gabriel will be honored as Living Legend; urban pop Argentine star Emilia will receive the Rising Star award; singer, actress and director Evaluna will receive the Tradition and Future award; Colombian rapper and singer Goyo will be honored as Agent of Change; and Mexican superstar Thalia will receive the Global Powerhouse award.

Another icon, Ivy Queen, will host the event alongside actress and host Jacky Bracamontes.

Billboard’s inaugural Latin Women In Music celebrates artists, executives and Latin creatives who are working proactively to generate positive change, inclusion and gender parity in the music industry.

Tickets are on sale and can be purchased here.

Nashy-Nashai Wins Netflix’s Latin Music Competition Series “La Firma”

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It’s a special signing for Nashy-Nashai…

The aspiring Argentine artist has been declared the winner of Netflix’s La Firma, the streaming services first-ever Latin music competition show.

Nashy-NashaiLa Firma starred Rauw Alejandro, Tainy, Nicki Nicole, Yandel and Lex Borrero.

“The NEON16 team signs Nashy-Nashai for her performance on #LaFirmaNetflix, with a mission to build her presence in the music industry. Stay tuned for what’s coming in 2023 for Nashy-Nashai!” says an official Instagram post.

In a similar spirit as The Voice and Making The Band, La Firma placed 12 hopeful contestants in a mansion, and followed them for the chance to secure a record deal with Neon16 — a talent incubator founded by Borrero and Tainy.

Spectators were introduced to budding talent from Argentina, Chile, Colombia, Dominican Republic, Mexico, Puerto Rico, Perú, and the U.S.

MAG Renews Publishing Agreement with Warner Chappell Music

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It’s a big renewal for MAG.

The half-Puerto Rican, half-Dominican Grammy-winning producer, whose real name is Marcos Borrero, has renewed his publishing agreement with Warner Chappell Music.

MAG, Marcos Borrero, MAG, a frequent collaborator of Bad Bunny, MAG earned the No. 5 spot on Billboard’s all-genre Year-End Hot 100 Producers chart in 2022.

Raised in Brooklyn, New York but residing in Los Angeles, MAG has also previously worked with Nicky Jam and Rauw Alejandro.

MAG is short for “magnificent.”