And, now consumers can shop for their wares in the flesh.
L’Agent has opened its doors in both Los Angeles and New York, on Melrose Avenue and in Nolita. Future brides and housewives hoping to spice up their love lives can now head to an actual dressing room in lieu of just clicking into a shopping cart.
Visitors will encounter drawer upon drawer of the autumn/winter collection’s lacy, fashion-forward underpinnings inside the pale-pink facades.
Penelope Cruz may the more famous sibling… But that could all change with Mónica Cruz’s latest modeling gig.
The 35-year-old actress/ dancer, Penelope’s younger lookalike sister, has stripped down to her oh-so-haute lencería as the new face Agent Provocateur. And the luxury lingerie brand’s new video has an obvious Fifty Shades of Grey feel, featuring fantasy fashions that evoke the kinky adventures in E.L. James’ novels.
In the commercial entitled “Wilhelmina: Show Your True Self,” Cruz plays a Victorian woman whose true spirit is unmasked by a magical camera. A grizzled British actor looks through the lens as the upper class lady’s “true self” is revealed.
One bra and panties outfit — the Novah — is deep fuchsia-red satin with a black lace overlay, featuring a balconette bra and high-waisted panties.
Another design — the Whitney — is a complex arrangement of sado-masochistic black straps that Cruz shows off with pure self-confidence.
“She’s a professional dancer, a very sexy women. I’ve never seen a woman move like that… Mónica is a beautiful embodiment of the Agent Provocateur brand, knowingly sexy and empowered by her own sensuality,” Agent Provocateur’s creative director, Sarah Shotton, told WWD.