Carla Morrison to Take Part in Special Panel at This Year’s Latin Alternative Music Conference

Carla Morrison is opening up about being creative while in quarantime…

The Latin Alternative Music Conference (LAMC) has announced the panelists and performers for their 2021 virtual event, including the 34-year-old Mexican singer and composer.

Carla Morrison

Morrison is scheduled to appear in a panel entitled “The Creative Process in Pandemic Times.” She’ll appear alongside Guaynaa, Eduardo Cabra, Alizzz, Aureo Baqueiro and Universal Music Latin‘s Aldo González.

 

For the second edition of its “Wonder Women of Latin Music” event, this year’s honorees and panelists include Sony Music‘s Maria Fernández, ASCAP‘s Gabriela González, Universal Music Spain‘s Alicia Arauzo, YouTube‘s Sandra Jimenez, Warner Music Latin‘s Gabriela Martinez and The Orchard‘s Laura Tesoriero.

Other panels include “Afro-Latino!” The panel includes producer Sergio George and artists Mabiland, Fidel Nadal, Carlos Alomar, La Dame Blanche and Akapellah.

The touring panel will focus on the topic of “Post Pandemic Touring” with CMN‘s Henry Cardenas, OCESA‘s Andrés Sánchez, WME‘s Richard Lom, Seitrack‘s Javier Montemayor, PopArt Music‘s Diego Sáenz and Electric Feel Entertainment‘s Austin Barmak. Other panels set to take place are “Publishing and Opportunities,” “Rompan Todo Y Ahora Qué?,” “Streaming Strategies,” “Digital Marketing and Promotions” and “Exploring Alternative Revenue Sources.”

Showcasing performers for this year include Vanessa Zamora, Silvana Estrada, Los Master Plus, KHEA, YENDRY, Niña Dioz, among many others.

Like last year, the 22nd annual LAMC will offer free registration for panels, workshops and showcases. For the latest on the LAMC’s schedule and to register, click here.

Silvana Estrada Becomes First-Ever Latin Artist to Sign with Glassnote Records

Silvana Estrada is shattering a glass(note) door…

The 23-year-old Mexican singer-songwriter and multi-instrumentalist has become the first Latin artist signed to Glassnote Records.

Silvana-Estrada

Estrada, who joins the indie label’s roster that includes award-winning artists like Phoenix and Mumford & Sons, signed with Glassnote after a quick visit to New York back in February.

“After meeting the team, and a spontaneous performance, both parties left mesmerized,” according to a statement issued by Glassnote. “She officially joined the Glassnote family shortly after.”

Born and raised in Veracruz, Mexico and inspired by artists like Billie Holiday and Sarah Vaughan, Estrada began her musical career at a young age experimenting with different instruments — both her parents were luthiers.

“My music is made of who I am,” she says. “When I wasn’t hearing musicians playing snippets of classical pieces to try out the sound of the instruments, I was listening to my parents singing traditional Mexican songs or Latin American popular music. To me, being a singer or composer was just a normal job.”

Her deep and impressive vocals are at the forefront of her coming-of-age, intimate songs that have caught the attention of Natalia Lafourcade and Mon Laferte, who performed “La Llorona” with Estrada at Mexico City’s Teatro Metropolitan in 2018.

The Glassnote announcement comes ahead of Estrada’s Spanish-language cover of the CHVRCHES hit “Forever,” the Spanish-language “Para Siempre,” released on Friday, August 28. Marchita, her new full-length album, produced by Gustavo Guerrero, will be released by Glassnote Music.

“I’m making the music that I honestly want to do,” says Silvana, who can seem as susceptible to the power of her voice as her audiences are. “I sing my songs and I feel good. And the miraculous thing is that they make the people who hear them feel good too.”