Spotify Developing Original Audio Programming for the U.S. Latino Podcast Audience

Spotify is investing in Latinx voices…

The Swedish digital music service has created a team to develop original audio programming for the growing U.S. Latino podcast audience.

Spotify

Spotify, which over the last two years has made a sizeable investment into non-music audio formats like podcasting, will work with Latinx creators to produce both English- and Spanish-language programming.

Javier Piñol, who for the last two years has served as head of studios for Spotify in Latin America, will lead the group.

“As we continue to grow we want to make sure we’re developing content that is relevant to our audiences. Our mission is to bring the U.S. Latinx consumer the streaming access they want and need, all in one place,” said Courtney Holt, global head of studios and video for Spotify.

Latinos represent 18 percent of the U.S. population, or more than 60 million people, and they are listening to podcasts more than ever before. A quarter of Latinos age 18 and up in the U.S. have listened to a podcast in the last month, according to an Edison Research report published June 30. The report also found that the majority of Latinos started listening to podcasts within the last year.  

As a global platform, Spotify has invested in podcasts for Latin American markets, including Fausto and Se Regalan Dudas in Mexico and Café da Manhã in Brazil. Earlier this year, reggaeton artist J Balvinreleased the original podcast Made in Medellín, promoting the six-episode series during his Super Bowl halftime performance alongside Jennifer Lopez and Shakira.

“We have seen our podcast content consumption grow in Latin America, and now, we’re focusing on giving the U.S. Latin market well deserved attention as the best destination to consume relevant Latin podcasts,” added Holt. Spotify is already in business with digital creator and singer Lele Pons, who is developing a podcast for its platform.

Spotify reaches 286 million monthly users in 79 countries. The company has 130 million subscribers to its ad-free service. In addition to expanding its podcast programing in the U.S., the company is also beginning to bring local versions of its originals to other markets, per a Reuters report. It is starting with scripted series Sandra, which will get adaptations in countries including France and Mexico.

FKA Twigs Joins Voices with Ty Dolla $ign, Kanye West & Skrillex on “Ego Death” Track

There’s a new boost to FKA Twigs’ ego…

The 32-year-old part-Spanish singer appears alongside Kanye West and Skrillex on Ty Dolla $ign’s once-elusive single “Ego Death.”

FKA-twigs

The mega-collaboration has an electro-hop feel, as Ty leaps into desperation after losing out on his sweetheart, singing “You murdered my ego when you walked away,” in the song’s chorus.

West returns with a spirited verse, bashing the GrammysSuper Bowl, and “halfway movements.” “Lotta people be thinking, but I’m just a sayer / all of us can’t perform at Super Bowl, but it’s OK for the players/ all these halfway movements need a whole lotta improvement/ everybody wanna talk, everybody wanna type, but nobody wanna do s–t,” he spews.

Later, FKA Twigs makes her presence felt with her purring verse at the song’s finale.

On “Ego Death,” Ty Dolla $ign partnered up with Triller to create a 9D experience for the listener — the first-ever of its kind. With 9D, additional effects like reverb come into play, allowing the music to give the sensation that it’s moving around in the headphones.

Tony Romo Signs Long-Term, Lucrative Deal with CBS Sports

Tony Romo has scored a big deal…

The 39-year-old Mexican American former Dallas Cowboys quarterback has signed a long-term deal to remain with CBS Sports for the 2020 NFL season and beyond in a reported $17 million per year deal.

Tony Romo

CBS’ deal with the NFL expires after the 2022 season, but Romo’s contract goes beyond that. CBS is expected to retain their rights when the next round of negotiations start, which could happen this year once a new collective bargaining agreement with players is finalized.

Romo joined CBS Sports in April 2017 as the lead game analyst for The NFL on CBS, and also called Thursday Night Footballgames during that season. 

Romo and boothmates Jim Nantzand Tracy Wolfson have been the lead NFL announcing team for the past three seasons, and called the February 2019 Super BowlCBS will also broadcast Super Bowl LVin Tampa, Florida, in February 2021.

The move to the booth has been an instant hit for Romo, who quickly became known for uncanny predictions on upcoming plays and insightful analysis. 

ESPNwas expected to make an aggressive bid for him to move to the Monday Night Footballbooth but never got the chance. 

Romo spent 14 years as the quarterback for the NFL’s Dallas Cowboys, working his way up from an undrafted free agent to the starter as of 2006. He led the Cowboys to six playoff appearances and became a four-time Pro Bowler before retiring following the 2016 season.

He currently holds several Cowboys team records, including passing touchdowns, passing yards, most games with at least 300 passing yards and games with three-plus touchdown passes. Romo threw for 34,183 yards and 248 touchdowns in his NFL career.

Jennifer Lopez Appears on Remix of the Black Eyed Peas & J Balvin’s Hit Single “Ritmo”

There’s no doubt Jennifer Lopezhas ritmo And now she’s singing it!

One week after her rockin’ Super Bowl Halftime Show, the 50-year-old Puerto Rican superstar has joined in on the Black Eyed Peas and J Balvin‘s hit single “Ritmo,” and she shows off her sculpted dancer’s body in a barely-there bodysuit in the updated music video.

Jennifer Lopez Ritmo

The original track appears on theBad Boys For Life soundtrack, but a new version will now feature J-Lo as she takes on the repetitive hook, a sample from the original song by Corona, “Rhythm of the Night.”

Lopez teased the new remix via a snippet of the electric new video attached to the project.

“We’re taking RITMO to the next level,” echoes the message across the track’s collaborators.

It pads onto the hot streak that the Hustlers star has been enjoying as of late. At the Super Bowlshe and Shakira fully tuned into their Latin heritage to craft a triumphant appearance at the halftime show. J Balvin also made a cameo during the performance as well, delivering a rendition of his single “Mi Gente.”

Jennifer Lopez Signs Multi-Year Touring Deal with Live Nation

Jennifer Lopezis taking the show on the road…

The 50-year-old Puerto Rican superstar, who wowed a global audience of 100 million with her co-headlining Super Bowl Halftime Show, has signed a major multi-year touring deal with Live Nation.

Jennifer Lopez

“Jennifer Lopez has given fans spectacular live performances for decades through sold out tour dates and her Las Vegas residencies,” said Brad Wavra, senior vice president touring, Live Nation.

WhileJ.Lo‘s recent Super Bowl halftime performance was a highlight, Wavra says it’s Lopez’s2019 It’s My Party Tour (produced by Live Nation) that really cemented the partnership, featuring Lopez’s thrilling brand of signature pop hits, from “Ain’t Your Mama” and “El Anillo” to “Let’s Get Loud” and “Live It Up.”

“The demand to see Jennifer live is only growing,” Wavra said. “Live Nation is proud to be partnering with such a worldwide phenomenon for years to come.”

Lopez has established a career as an actress, producer, singer and entertainer with extensive projects in music, film and television with more than 75 million records sold globally, in addition to a cumulative worldwide box-office gross of more than $3 billion.

Lopez, who is the only female artist to have a No. 1 album and No. 1 film at the box office simultaneously, will next star in the movie musical Marry Me withOwen Wilsonand Colombian recording artist Maluma. The film is set in the world of pop music, which celebrates the unlikely romance between a pop star and a fan. 

Earlier this week, Lopez took the top prize forPollstar’Best Latin Tour(It’s My Party).

Lopez has returned for another season as the global face of Guessand has been appearing in global advertising campaigns for both Guess and the brand’s more fashion-forward label, Marciano. Lopez also has deals with Versaceand Coach, with more on the way.

Lopez was a Fly Girldancer on In Living Color before she decided to pursue an acting career in 1993. It was the 1997 film Selena, directed by Gregory Nava, that made her a household name and earned her a Golden Globenomination.

Lopez, who has millions of followers on social media, including more than 110 million on Instagram, is part of a new remix of the song “RITMO” — the 2019 single by the Black Eyed Peas and J Balvin.

Bruno Mars Agrees to Star in a Future Disney Feature

Bruno Marsis ready for his close-up…

Following months of talks, Disney has set a deal with the 34-year-old part-Puerto Rican Grammy-winning singer to develop a music-themed theatrical narrative feature that Mars will star in and produce. 

Bruno Mars

The plot is being kept under wraps, but will reportedly consist of mostly original music that Mars will write and perform.

Mars previously appeared in Honeymoon in Vegasand was a featured voice in Rio 2

Mars has won 11 Grammys, and has sold more than 200 million singles worldwide, establishing him as one of the bestselling artists of all time. He swept the 60th Grammys, winning six trophies including the “Big 3” — Album of the YearRecord of the Year, and Song of the Year. A two-time Super Bowlhalftime performer, Mars has had more No. 1 hits on the Billboard Hot 100than any other male artist in the last decade. 

Mars previously showed his charismatic and exceptionally versatile acting chops as a host on Saturday Night Liveseveral years ago. 

Jennifer Lopez & Shakira See Huge Streaming Uptick Post-Super Bowl Halftime Performance

Life is but a stream for Jennifer Lopezand Shakira

The 50-year-old Puerto Rican superstar and the 43-year-old Colombian superstar have seen a major uptick in streaming activity following their Super Bowl LIVhalftime show, according to initial reports to Nielsen Music/MRC Data.

Jennifer Lopez & Shakira

In total, J.Loand Shaki’s song catalogs earned 31.1 million on-demand streams (audio and video combined) on February 2 and February 3 — up 193% compared to their streaming sum on January 31 and February 1 (10.6 million).

Individually, Lopez’s songs tallied 10.1 million streams on February 2-3, up 149% versus the 4.06 million they collected on January 31 and  February 1.

Shakira’s songs earned 20.98 million clicks on February 2 and February 3, up 221% as compared to the 6.53 million they earned on January 31 and February 1.

As for the songs performed during the halftime show, includingthose by guest performers Bad Bunny(“I Like It”) and J Balvin(“Que Calor,” “Mi Gente”), the songs performed in the halftime show snared 24.85 million on-demand streams on February 2 and February 3, up 157% compared to the 9.66 million they registered on January 31 and February 1.

The most streamed song after the halftime show… Shakira’s “Hips Don’t Lie,” which captured 3.16 million streams on those two days combined — up 194% compared to the 1.07 million it earned the two days before the Super Bowl.

Demi Lovato to Host Talk Show on Quibi

Demi Lovatois ready to talkthings up a notch…

The 27-year-old half-Mexican American singer/actress, who performed the National Anthem at the Super Bowl last weekend, will lead a talk show for the upcoming shortform digital service Quibi.

Demi Lovato

The platform has greenlighted Pillow Talk with Demi Lovato(working title), a 10-episode series fronted by the Grammywinner that will feature candid, unfiltered conversations between Lovato and guests — both experts and celebrities — exploring topics such as: activism, body positivity, gender identity, sex, relationships, social media and wellness.

“I’ve always considered myself someone that speaks honestly about issues that face my generation,” Lovato said. “We’re excited to bring those frank conversations to a public forum, where people can have the opportunity to relate to the topics and guests, while finding room for laughter and learning.”

Produced by Goodstory Entertainmentand SB ProjectsPillow Talk with Demi Lovato is executive produced by Lovato, Scooter BraunAllison Kayeand Scott MansonJD Rothand Adam Greener.

Founded by Jeffrey Katzenbergand led by CEO Meg Whitman, Quibi launches on April 6.

Jennifer Lopez & Shakira’s Super Bowl-Performed Songs See Huge Sales Gains

Jennifer Lopezand Shakiraare reaping the rewards of a job well done…

The 50-year-old Puerto Rican multi-hyphenate and the 43-year-old Colombian superstar’s high-energy team-up for the Super Bowl LIV Halftime Show on Sunday, February 2 resulted in immediate sales gains for both.

Shakira & Jennifer Lopez

According to initial reports to Nielsen Music, the collection of songs performed during the halftime show (which aired live on Fox TVin the U.S.) garnered a 1,013% sales increase in the U.S. on the day of the big game. In total, the tunes sold 16,000 digital downloads on Sunday, up from a little more than 1,000 sold on Saturday, February 1.

The biggest selling song among those performed was Shakira’s “Whenever, Wherever,” which sold nearly 4,000 on February 2, snaring a 1,194% increase compared to the negligible figure it posted the day before. The second-largest selling halftime tune was another Shakira track, “Hips Don’t Lie,” moving 2,000 downloads (up 1,126% from a negligible sum the day before).

The halftime show was led by a multi-song medley from Shakira, with special guest Bad Bunny, which then transitioned to a medley by Lopez, with an appearance by J Balvin. After Lopez’s set, she was joined by Shakira to close the show with a two-song medley of Lopez’s “Let’s Get Loud” (plus a snippet of Bruce Springsteen’s “Born in the U.S.A.”) and Shakira’s “Waka Waka (This Time for Africa).”

News on streaming gains gleaned from the halftime show are expected to be announced in the coming days.

J Balvin Debuts His New Nike Jordan Shoe During Super Bowl Halftime Show

J Balvinis showing off his new sneaker… 

During Sunday’s Super Bowl Halftime Show, the Colombian reggaeton singer performed alongside Jennifer Lopez, while donning his new Nike sneaker.

J Balvin & Jennifer Lopez

The neon-rainbow-hued shoe with a pink-tinted sole is the first collaboration between J Balvin and Nike’s Air Jordan 1 line, according to Billboard.

The wild design, which features a Miami-appropriate rainbow-packed upper with extended edges, exposed sponge on the tongue, and a happy face logo stamped on the heel.

J Balvin's Nike Air Jordan 1

Beyond his impressive footwear, J Balvin stuck close to home, wearing black track pants and a black hoodie from his own merch collection, with the words “Made In Medellín” emblazoned on the front in his trademark, colorful hues. Also on the hoodie: a flower with a smiley face in the middle.