Swizz Beatz to Be Honored at This Year’s Ebony Power 100 Event

Swizz Beatz has the Power (100)

The 43-year-old half-Puerto Rican recording artist, music producer and entrepreneur will be among the honorees at this year’s Ebony Power 100 event on October 23 in Los Angeles.

Swizz Beatz

Ebony – the American title championing Black voices and culture since its inception in 1945 – is recognizing “the outstanding leaders across a variety of fields and disciplines from business, sports, media, activism, music to entertainment and more,” according to a press statement.

Honorees were categorized by discipline, in such categories as music impact, entertainment powerhouse, NextGen, ceiling breaker and breakthrough creators. In addition, a few individuals have received special awards for their contributions to the community.

Swizz Beatz and Timbaland will be honored under music impact category for creating Verzuz.

MJ Rodriguez, the 30-year-old half-Puerto Rican actress/singer, who earned an Emmy nomination for her work on FX’s Pose, and Tessa Thompson, the 38-year-old half-Afro-Panamanian and part-Mexican American actress/singer, are being recognized in the entertainment powerhouse category.

“From grassroots organizers to the arts and entertainment to the corporate boardrooms, we are very excited to shine a light on these amazing people because no one can celebrate Black excellence quite like Ebony,” said Michele Ghee, CEO of Ebony, in a statement.

Here’s the complete list of honorees.  The individual awards are listed first.

Corporate citizen award: Marc Pritchard, Damon Jones and Stephanie Headley of P&G
Entertainer of the year award: Jada Pinkett Smith, Willow Smith and Adrienne Banfield-Norris, Red Table Talk
Game changer of the year: Deion Sanders
Innovator of the year: Dr. Kizzmekia Corbett
Rising star award: Storm Reid
Trailblazer award: MC Lyte

Breakthrough creators: Nae Nae Twins, Coodie & Chike, Brandice Daniel, Chad Easterling, Imani Ellis, Brandon Pankey, Demetria Lucas, Patrick “Fresh” Henry, Law Roach and Misha Green

Ceiling breaker: Thasunda Brown Duckett, Rosetta Bryson, Rashida Jones, Harvey Mason Jr., Fawn Weaver, Miriam Vales, Karine Jean-Pierre, Letitia “Tish” James and Melanie Boulden

Community builder: Regina Jackson, Trae the Truth, Missionary Ellen K. Clark, Eunique Jones Gibson, Emil Wilbekin, Alice Marie Johnson, Dr. Kendell Jasper and Kainon Jasper, Brandon McEachern, Darryl Perkins and Marcus Allen and Deon T. Jones

Entertainment powerhouse: Andra Day, Regé-Jean Page, Anthony Mackie, MJ Rodriguez, Liesl Tommy, Tessa Thompson and John David Washington

Excellence in journalism: Don Lemon, Abby Phillip, Charles Blow, Tamron Hall, W. Kamau Bell, Tomi Adeyemi, Ebro Darden and Nischelle Turner

Game changer: Shaquille O’ Neal, Francis Ngannou, Lewis Hamilton, Sydney Michelle McLaughlin, Stephen A. Smith, Brehanna Daniels and Maya Moore

Innovation leader: Beatrice Dixon, Songe LaRon and Dave Salvant, Isaac Hayes III, Joy Buolamwini, MC Hammer, Dr. Patrice A. Harris, Dr. Angela D. Reddix, Tanya Van Court and Arlan Hamilton

Music impact: Big Freedia, Erica Campbell, Swizz Beatz, Timbaland, Derrick “D- Nice” Jones, Lil Baby, Questlove, Joi Brown, Jeanine McLean-Williams, Rapsody, Anderson .Paak and Travis Scott

NextGen: Nicolas Johnson, Noah Harris, Nia DaCosta, Cheick Camara, Chloe & Halle Bailey Jon Moody, Ermias Tadesse, Zaila Avant-garde and Amanda Gorman

Social justice champion: Rep. Cori Bush, the CROWN Coalition (Kelli Richardson Lawson, Esi Eggleston Bracey, Orlena Nwokah Blanchard, Adjoah B. Asamoah and Senator Holly J. Mitchell), Erica Ford, Darnella Frazier, Nikole Hannah- Jones, Shaun King, Keith Meadows, Brittany Packnett and Senator Raphael Warnock

Bad Bunny Named One of Time Magazine’s Most Influential People of 2021 (TIME100)

Bad Bunny is having the TIME of his life…

The 27-year-old Puerto Rican superstar has been named one of the Most Influential People of 2021 by TIME.

Bad Bunny

This week, the magazine revealed its annual TIME100, featuring “extraordinary leaders from around the world working to build a better future, from entertainers striving to make Hollywood more inclusive to activists fighting for sustainability and human rights. … They are disrupters, fixers, doers, iconoclasts, problem solvers — people who in a year of crisis have leaped into the fray,” said Edward FelsenthalTIME CEO and editor in chief, in a press statement.

J Balvin was selected as the guest contributor to write about Bad Bunny. The two global reggaeton stars were introduced to each other in 2016 by DJ Luian at one of Balvin’s concerts in Puerto Rico. The rest, as they say, is history.

“When I saw him, I was like, ‘Oh, he’s another weirdo like me. I’m not the only one now.’ We immediately went to the studio and cut a song, ‘Si Tu Novio Te Deja Sola.’ It blew up,” Balvin wrote in his essay. “He’s a phenomenon when it comes to music, but it didn’t happen overnight; he was working at the supermarket back then, and had to struggle too. We’ve since worked together on an album, Oasis, and the Super Bowl halftime show.”

The Colombian artist describes Bad Bunny’s career evolving from a “little monster” to “Godzilla,” who has reached superstar status and has connected with fans through his “amazing lyrics,” creation of his brand, advocacy for self-expression, and freedom.

“He’s an artist, period. A true artist,” he wrote. “Now he’s at his peak, taking Latin culture to another level. The records he’s broken are amazing. He’s different. Special. People wait for someone to die to say, ‘Oh, he was a legend.’ But I’m telling Benito now: You are one of the greatest artists in Latin music history.”

But Bad Bunny isn’t the only Latinx person to make this year’s list.

Olimpia CoralMelo Cruz, a women’s-rights activist from the Mexican city of Puebla, is a survivor of revenge porn—sexual content that is shared without the consent of those featured within it. She turned her experience into action, and in April 2021, Mexico passed Olimpia’sLaw, federally prohibiting the sharing of such content without the subject’s permission.

Swizz Beatz and fellow hip-hop icon Timbaland have been named for creating the hip-hop phenomenon and game-changing hip-hop battle series, Verzuz.

In a business world still dominated by men, a Brazilian woman, Luiza Trajano, has managed to make Magazine Luiza a massive success. She is the only Brazilian to appear on this year’s list.

Elisa Loncón Antileo is a Mapuche linguist and indigenous rights activist in Chile. In 2021, Loncón was elected as one of the representatives of the Mapuche people for the Chilean Constitutional Convention. Following in the inauguration of the body, Loncón was elected President of the Constitutional Convention.

A staunch believer in the science of climate change, GM CEO Mary Barra spearheaded General Motors’ (GM) commitment to sell only zero-emission vehicles by 2035.

In a sea of despair, a Cuban doctor is a ray of hope. Dairon Elisondo Rojas, who is seeking asylum in the US, provides lifesaving care to fellow migrants in the Matamoros makeshift camp.

The knowledge possessed by Mónica Ramírez‘s giant heart is just what makes her the breath of fresh air needed in a civil rights attorney. Her work through organizations like Justice for Migrant Women is only a fraction of proof of how hard she fights for the migrant worker.

Fat Joe to Face Off Against Ja Rule in All-New Verzuz Battle

Fat Joe is ready for a hip-hop battle…

The 51-year-old Puerto Rican and Cuban American rapper will face off against Ja Rule in an all-new Verzuz battle on September 14.

Fat Joe

The friendly competition will take place in person, live from New York.

“The summer ain’t over!!” Verzuz co-creator Swizz Beatz wrote on Instagram revealing the news.

In a separate announcement post on Instagram, Ja Rule wrote, “#ICONN.” Meanwhile, Fat Joe captioned his identical post, “The price just went [up] @fatjoe @verzuz @jarule.”

This marks the first Verzuz battle since last month, when The LOX and Dipset hit the stage to deliver some fan-favorite hit songs.

Over the course of his decades-long career, Ja Rule has released eight No. 1 Billboard Hot 100 singles, including “Always On Time,” featuring Ashanti, which peaked at No. 1 in February 2002 and charted for 27 weeks. The hitmaker has released a total of 17 Hot 100 songs. His debut studio album, Venni Vetti Veccipeaked at No. 3 on the Billboard 200, where it charted for 31 weeks.

Fat Joe, who began his career in music as a member of hip-hop group Diggin’ in the Crates Crew (D.I.T.C.), released his debut solo album Represent in 1993. His single from the album, “Flow Joe,” reached No. 1 on the Hot Rap Songs chart.

Fat Joe’s “What’s Luv?” featuring Ashanti and Ja Rule, peaked at number two on the US Billboard Hot 100.

Ja Rule’s collaborative hit track “New York,” featuring Fat Joe and Jadakiss, was a top 30 Hot 100 song. It peaked at No. 27 on the list in 2004, where it charted for 14 weeks.

Hip-hop fans can catch the newly announced Verzuz battle between Fat Joe and Ja Rule on September 14 at 9:00 pm ET, which will be available for live streaming via the Triller app, FITE TV or on the Verzuz TV Instagram account.

Swizz Beatz to Receive ASCAP Voice of the Culture Award

Swizz Beatz is a voice of the future

The 42-year-old half Puerto Rican recording artist, music producer and entrepreneur will receive the ASCAP Voice of the Culture award alongside Timbaland and D-Nice to kick off the 2021 ASCAP Rhythm & Soul Music Awards on June 22.

Swizz Beatz

Following the presentation, the music creators will take part in a 2021 ASCAP Experience conversation, “Voices of the Culture: How Swizz Beatz, Timbaland & D-Nice United the World Through Music,” at 12:00 pm ET/ 9:00 am PT.

The virtual conversation will explore how Timbaland and Swizz Beatz’s virtual music battle series Verzuz and D-Nice’s Club Quarantine became tools for uplift within the Black music community and touchstones of empowerment during the pandemic.

To join the conversation, participants can RSVP at www.ascapexperience.com/schedule. They can also submit a question for the three creators before June 10.

Verzuz has featured such epic matchups as Gladys Knight vs. Patti LaBelle, Erykah Badu vs. Jill Scott, Earth, Wind & Fire vs. The Isley Brothers, and Snoop Dogg vs. DMX.

Club Quarantine attracted a virtual community of millions to Instagram Live for sets of funk, disco, hip-hop and R&B.

In addition to launching these popular events, Swizz Beatz, Timbaland and D-Nice are accomplished music creators in their own right.

Grammy-winning songwriter-producer Swizz Beatz has been in the music and business worlds since he was 16. He began DJing and working at his uncle’s company, Ruff Ryders Entertainment, while still in high school. Within a short time, Swizz produced the company’s first hit, by DMX. More success followed as a producer and artist. As a producer, Swizz has worked with a diverse array of artists, including Jay-Z, Madonna, Kanye West, Lil Wayne and Metallica.

The 2021 ASCAP Rhythm & Soul Music Awards is a virtual celebration that takes place on social media from June 22-24. The event recognizes songwriters, composers and publishers behind the most performed R&B/hip-hop, rap and gospel songs of the past year. Friends and fans can join the online festivities as ASCAP shares photos, videos, acceptance speeches and more from some of its top songwriters and publishers, posted with the hashtag #ASCAPAwards to @ASCAPUrban on Instagram and @ASCAP on Twitter and Instagram.

The ASCAP Experience takes place twice a month on Wednesdays through the end of 2021. Songwriters, composers and music business professionals can join the ASCAP Experience community for access to conversations with songwriters and producers from across the musical spectrum, plus panels with top industry executives, song feedback, networking opportunities and more. The virtual sessions are free to attend and take place on a variety of platforms, including YouTube, Instagram and on the ASCAP Experience website.

Swizz Beatz to Face Off Against Timbaland in Verzuz Battle This Memorial Day Weekend

Swizz Beatz is preparing for a showdown…

This Memorial Day weekend, the 42-year-old half Puerto Rican recording artist, music producer and entrepreneur and his Verzuz co-creator Timbaland  will show off their producing skills as they face off in a battle once again for their hit web series.

Swizz Beatz

The pair first dueled onstage in 2018 at the Hot 97 Summer Jam in East Rutherford, N.J., as part of a producer clash battle — long before Verzuz premiered virtually in 2020 amid the COVID-19 pandemic.

In a post shared on the official Verzuz Instagram on Tuesday (May 25), the showdown was announced. “Did y’all guess who the rematch was going to be!? @THEREALSWIZZZ vs @TIMBALAND THIS SUNDAY ‼️ LIVE from @LIVMIAMI  Celebrating Memorial Day Weekend with our new #VERZUZLive .”

Beatz, né Kasseem Dean, 42, commented the post, “Let’s go then .” Timbaland, born Timothy Mosley, 49, wrote, “Alrite [sic] now .”

With Timbaland’s extensive history of producing megahits for fan-favorites including JAY-Z, Lenny Kravitz, Missy Elliott, Kanye West, Aaliyah, Cher and Madonna, Beatz — who has produced for Eve, Diddy, Lil’ Wayne, The Weeknd, Drake, the late DMX, among many more — is in for a tough rematch.

Since its inception, Verzuz has featured friendly competitions between Monica and Brandy, Gladys Knight and Patti LaBelle, Erykah Badu and Jill Scott, Alicia Keys and John Legend, and the late DMX, who faced off against Snoop Dogg in July. DMX, né Earl Simmons, died on April 9.

Tune in on Sunday (May 30) at 8 p.m. ET to catch the Verzuz battle between Timbaland and Swizz Beatz, streaming on Instagram Live via the VerzuzTV account or Triller. It will also air on TV via FITE.

https://twitter.com/verzuzonline/status/1397184322537345026

Whindersson Nunes Takes Home One of the Top Prizes at YouTube Streamy Awards

It’s a stream come true for Whindersson Nunes.

The 2020 YouTube Streamy Awards, honoring the best of online entertainment, have been revealed, with the 25-year-old Brazilian comedian, singer, and YouTuber taking home one of the top prizes.

Whindersson Nunes

Nunes, whose YouTube channel whinderssonnunes ranks among the most subscribed in Brazil, was named the International winner during its virtual ceremony.

Swizz Beatz took home the Live Series award.

The 42-year-old part-Puerto Rican artist, producer and DJ and Timbaland won the prize for Verzuz, their weekly, real-time, virtual DJ battles.

Lele Pons didn’t go home empty-handed.

The 24-year-old Venezuelan internet celebrity, YouTuber, actress and singer won the Documentary award for digital series The Secret Life of Lele Pons.

The Streamy Award in the Sports category went to Ryan García, who continues to rise to acclaim beyond the ring.

The 22-year-old Mexican American professional boxer most recently starred in Bad Bunny‘s “Yo Visto Así” music video.

The 2020 YouTube Streamy Awards are executive produced by dick clark productions and Streamy Awards founders, Drew Baldwin and Joshua Cohen.

Here’s the winners list for the 2020 Streamy Awards:

OVERALL AWARDS
Creator of the Year MrBeast
Show of the Year Instant Influencer • James Charles
International Whindersson Nunes (Brazil)

INDIVIDUAL AWARDS
Breakout Creator Charli D’Amelio
Collaboration David Dobrik and Justin Bieber – SURPRISING PEOPLE WITH JUSTIN BIEBER!!
Crossover Will Smith
First Person Emma Chamberlain
Live Streamer NICKMERCS

SHOW AWARDS
Indie Series Chris and Jack
Live Series Verzuz
Live Special MrBeast’s $250,000 Influencer Rock, Paper, Scissors Tournament
Podcast On Purpose with Jay Shetty ‎
Scripted Series A Heist with Markiplier • Markiplier
Unscripted Series UNHhhh • WOWPresents

SUBJECT AWARDS
Animated Jaiden Animations
Beauty James Charles
Comedy Sarah Cooper
Commentary ContraPoints
Dance BFunk
Documentary The Secret Life of Lele Pons
Fashion and Style Wisdom Kaye
Food Tabitha Brown
Gaming Dream
Health and Wellness Chloe Ting
Kids and Family Ryan’s World
Learning and Education Mark Rober
Lifestyle Larray
News HasanAbi
Sports Ryan García
Technology Marques Brownlee

CRAFT AWARDS
Cinematography Peter McKinnon – Peter McKinnon
Editing Hayden Hillier-Smith – Logan Paul
Visual and Special Effects Aaron Benitez – Aaron’s Animals
Writing CalebCity – CalebCity

Camila Cabello Among the Winners at Inaugural The Lockdown Awards

Camila Cabello has the chemistry on lock with Shawn Mendes

The 23-year-old Cuban & Mexican singer and her boyfriend-singer Mendes’ performance during the One World: Together at Home broadcast won one of the awards at the inaugural LiveXLive Presents: The Lockdown Awards.

Camila Cabello & Shawn Mendes

The awards show is meant to honor “the best of the best who created and entertained the world amidst the pandemic.” 

Cabello and Mendes’ performance of “What a Wonderful World” during the all-star telethon organized by Global Citizen took home the award for Digital Chemistry, Favorite Duet.

Cardi B didn’t have to actually perform to earn her prize.

The 28-year-old half-Dominican American rap superstar won the Musicians Not Playing Music prize for her DIY Hair Mask.

Swizz Beatz was named the winner for launching a can’t miss series of music moments…

The 42-year-old part-Puerto Rican artist, producer and DJ and Timbaland took home the The New New, Favorite New Music Series for Verzuz, their weekly, real-time, virtual DJ battles.

Chrissie Fit and her fellow Barden Bellas took home the Way-Off Broadway, Favorite Musical Reunion prize.

The 36-year-old Cuban American actress/singer and her Pitch Perfect cast mates won after reuniting to perform “Love on Top.”

Trey Songz hosted The Lockdown Awards, which included performances by Ally Brooke, Avenue Beat, Wiz Khalifa, Lauv and Conan Gray, Icona Pop and Sofi Tukker, Joss Stone, Johnny Orlando and Monsta X.

Winners were determined by fan voting at livexlive.com/TheLockdownAwards, as well as through Twitter submissions starting October 6.

“The inaugural Lockdown Awards is in the books,” said Garrett English, chief creative officer, LiveXLive, in a statement. “This was an evening celebrating artists, fans, and the enduring power of music.”

YouTube partnered with LiveXLive to distribute and promote the show across multiple YouTube channels.

Here’s a complete list of winners:

MVP Award: DJ D-Nice
Favorite Quaranteam: BTS
Digital Chemistry, Favorite Duet: Camila Cabello & Shawn Mendes – “What a Wonderful World,” Global Citizen One World: Together at Home
The Room Where It Happens, Favorite Home Performance: Will Smith & DJ Jazzy Jeff – “Brand New Funk”
A Quarantine Ditty, Favorite Quarantine Song: Charlie Puth – “Untitled Quarantine Song”
All the Feels, Favorite Song for the Soul: Restless Road & Kane Brown – “Take Me Home,” Pandora Live
Musicians Not Playing Music: Cardi B – DIY Hair Mask
I Heart that Song, Favorite Cover: MGK & Travis Barker – “Misery Business”
Mind = Blown, Favorite Use of Tech: Katy Perry – Tomorrowland Around the World
No Stage, No Problem, Favorite Outdoor Performance: Andrea Bocelli – “Amazing Grace,” Music for Hope
Room With a View, Favorite Creative Direction: Keith Urban – “Higher Love,” Global Citizen One World: Together at Home
Sights & Sounds, Most Like a Music Video: 24kGoldn with Yungblud – “City of Angels,” The Yungblud Show
Stronger Together, Favorite Group/All-Star Performance: Andrea Bocelli, Celine Dion, John Legend, Lady Gaga, & Lang Lang – “The Prayer,” Global Citizen One World: Together at Home
The New New, Favorite New Music Series: Timbaland & Swizz Beatz – Verzuz
The Best Fest, Favorite Virtual Festival: Lollapalooza 2020
Way-Off Broadway, Favorite Musical Reunion: Pitch Perfect Cast / The Barden Bellas – “Love on Top,” Universal Pictures
Zoom Tune, Zoom Performance: SuperM – “With You,” Global Citizen One World: Together at Home

Bruno Mars to Headline This Year’s Essence Festival of Culture

Bruno Mars is sharing his essence in a big way…

The 34-year-old part-Puerto Rican Grammy-winning singer-songwriter has been named one of the main stage headliners for the Essence Festival of Culture.

Bruno Mars

Mars will co-headline the event with Janet Jacksonas Essence celebrates its 50th anniversary. 

Mars’ appearance will be his first time performing at the festival — and his only 2020 U.S. festival performance.

Essence Festival of Culture will expand for the first time from three to five days (July 1-5) in New Orleans, marking one day for each decade. This year’s theme is “Own Our Power.”

Jackson will be making her third appearance at the festival. Her appearance will take place during her newly announced Black Diamond World Tour, titled after her upcoming 12th studio album.

In addition to Jackson and Mars, the festival’s three-night concert series will include the following lineups at the Louisiana Superdome:

Main stage: Ari Lennox, Janelle MonaePatti LaBelleRaphael Saadiq (performing songs across his entire career from Tony! Toni! Tone! through his solo albums, including Jimmy Lee), Estelle Presents Reggae & Afrobeats Link Up featuring Afro BChronnixElephant ManKraniumMax GlazerMaxi PriestShenseeaand more, Summer Walker,  Swizz BeatzPresents In the Zone featuring guest artists. 

Hosted by Loni Love with music by D-Nice, the main stage lineup will salute music icons each night, including a special anniversary celebration on July 4. 

Superlounges: Casmé, D SmokeDemi GraceDoug E. Fresh Presents The Real Hip-Hop and R&B Party, Elah HaleGoldlinkJac RossJamesdavisJidennaJune’s DiaryKiana LedeKitty CashLeikeli47MasegoMr EaziOswin BenjaminRapsodySaweetieSiRSminoStokleyTamiaTank and the BangasTeaMarrrThe New Respects and Umi.

 “This is a milestone year for Essence and our community as we celebrate 50 years of creating opportunities for our culture to shine and the role of black women in making it possible for us to do what no other brand has done,” said Michelle Ebanks, CEO of Essence Communications, Inc.“To be able to say that at 50 years, we are black-owned, diversified across media, technology, commerce and live events, and impacting our culture in new and even deeper ways than ever before is a blessing – and one that comes with a tremendous responsibility to our community to continue to evolve, innovate and transform. That remains our focus and commitment as we work to ensure that we are here serving black women deeply and advancing black culture, economic ownership and inclusion globally for the next 50 years.”

Regarding Mars and Jackson, Ebanks added, “These two powerhouses, along with our robust slate of programming, performances and tributes, will continue our legacy of cultural excellence and dynamic, only-at-Essence experiences that excite, elevate and inspire.”

For more information, visit Essence.com/festival.

Swizz Beatz Signs with UTA

Swizz Beatz has new representation…

United Talent Agency (UTA) has signed the 41-year-old half Puerto Ricanrecording artist, music producer, entrepreneur, and art collector for representation in all areas. He’ll continue to be managed by Monique Blake of Swizz Beatz productions. 

Swizz Beatz

The announcement comes after his highly-successful Dreamweaversa group exhibition co-presented with UTA Artist Space earlier this year. Inspired by surrealism and the 21st century, the exhibition attracted thousands of visitors and 1.2 billion media impressions.

In addition to their Grammy award-winning music careers, Beatz and his wife Alicia Keys are founders of The Dean Collection, which includes over a thousand works from rising and established contemporary artists. Through the Dean Collection, they host the No Commission Art Fair, which allows a space for artists to sell their work and keep 100 percent of the proceeds.

“Swizz has an intuitive understanding of the cultural landscape and is a true creative pioneer across the intersection of art, music and business,” said UTA’s CEO Jeremy Zimmer. “He was the driving force behind the success of our Dreamweavers exhibition and we look forward to working together to bring more innovative projects to life.”

“I am excited to continue creating history with the UTA team!” Beatz added. “What we did with Dreamweavers was just a peek into where we want to go with the creativity. ‘Let the creatives create’ is the cornerstone of what myself and The Dean Collection are built on, and with UTA as my partner I know my wings will span even further to do just that…CREATE!”

Swizz Beatz & Nas Release Cinematic Video for “Echo”

Swizz Beatz is echoing with art…

The 40-year-old half-Puerto Rican hip-hop rapper, DJ and record producer and  Nas have released the cinematic visual to their latest collaboration, “Echo,” after premiering the clip to a private audience earlier in the week.

Swizz Beatz & Nas

Swizz Beatz and Nas reconnected for the first time since 2012 with “Echo,” which served as one of the standout cuts on his Poison album.

To ensure that the “Echo” video would be a state-of-the-art affair and being the fine-art connoisseur that he is, Swizz Beatz brought Escobar all the way to the MORI Building Digital Art Museum in Japan to shoot the captivating visual.

The duo move through multiple fascinating exhibits within the museum, as Nas kicks off his bristling verse in a heavenly room filled with glittering lights gleaming down on him.

More collaborations between Nas and Swizz Beatz could be on the horizon outside of the shelved mythical track alongside Jay-Z and Jadakiss.

“I think Nas is in a good space,” Swizz Beatz told Billboard in October. “I’ve heard him now talk about music more than I ever did. It’s kind of hard to get him in the studio but he’s like, ‘Yo, send me this’ or ‘Yo, are you in?'”