Selena Gomez’s Rare Beauty to Raise $100 Million for Mental Health Services Through Rare Impact Fund

Selena Gomez is making an impact on her birthday…

The Mexican American singer/actress’ makeup company Rare Beauty launched the Rare Impact Fund on her 28th birthday on Wednesday. 

Selena Gomez

Through the fund, Gomez’s Rare Beauty plans to raise $100 million to provide mental health services to underserved communities.

Going forward with the mission-driven beauty brand’s very first sale, 1% of annual sales of Rare Beauty products in addition to funds raised by partners will benefit the fund, which plans to raise the $100 million goal over the next 10 years. 

After reaching its goal, the Rare Impact Fund will become one of the largest known funds supporting mental health from a corporate entity.

Rare Impact Fund

“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” Gomez said in a press release. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

Gomez founded Rare Beauty in Februarywith the self-affirming mission that “being rare is about being comfortable with yourself.” 

The title of the makeup line nods to Gomez’s third studio album Rare, which she released at the beginning of the year. The album debuted at No. 1on the Billboard 200.

“Our goal is ambitious. We want to raise $100 million for mental health in the next 10 years,” said Scott Friedman, CEO of Rare Beauty, in the release. “With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities.”

Rare Beauty also created the Rare Beauty Mental Health Council, which brings mental health experts from universities, organizations and companies together to guide the company’s strategy. 

Members of the Rare Beauty Mental Health Council include: Permission to Feel author Dr. Marc Brackett of the Yale Center for Emotional IntelligenceDr. Scott L. Rauch of McLean HospitalDr. Jane Delgado of the National Alliance for Hispanic HealthSad Girls Club CEO/founder Elyse FoxNAMI National Director of Strategic Partnerships Katrina Gay; singer-songwriter Justin TranterTeen Vogue Editor-in-Chief Lindsay Peoples WagnerThe Happiness Project author Gretchen RubinSephora Vice President of Merchandising, Makeup Jennifer Cohen; and YouTube‘s Global Social Impact Marketing Director Kit Hayes.

Back in April, Gomez spoke candidly about her bipolar diagnosis with Miley Cyrus on her Bright Minded Instagram Live series and explained how she found out at McLean Hospital, a psychiatric hospital outside Boston, where she also won the 2019 McClean Award last September for her mental health advocacy.

“Recently, I went to one of the best mental hospitals in… America, McClean Hospital, and I discussed that after years of going through a lot of different things, I realized that I was bipolar,” Gomez told Cyrus. “And so when I got to know more information, it actually helps me. It doesn’t scare me once I know it.”

Jillian Mercado to Guest Star on Showtime’s “The L Word: Generation Q”

Jillian Mercado is headed to the small screen…

The 32-year-old Dominican model will make her scripted television debut on the forthcoming The L Word: Generation Q, which is set to premiere December 8 at 10:00 pm ET/PT on Showtime.

Jillian Mercado

Mercado will play the character of Maribel Suarez, an immigration attorney and the little sister of Sophie (Rosanny Zayas). The two are very close, and Maribel is always there to give Sophie advice and support.

The L Word: Generation Q continues the stories of the critically acclaimed and groundbreaking series The L Wordwhich ran from 2004-2009. The new series has familiar faces and new ones as it follows the intermingled lives of Bette Porter (Jennifer Beals), Alice Pieszecki (Leisha Hailey) and Shane McCutcheon (Katherine Moennig), along with Dani Nùñez (Arienne Mandi), Micah Lee (Leo Sheng), Finley (Jacqueline Toboni), Sophie Suarez (Zayas) and Gigi (Sepideh Moafi) as they experience love, heartbreak, sex, setbacks and success in L.A.

Jillian Mercado

This season’s guest stars include Brian MichaelStephanie AllyneOlivia ThirlbyFortune Feimster and Latarsha Rose

The series is executive produced by showrunner Marja-Lewis Ryan with series creator Ilene ChaikenKristen CampoAllyce OzarskiSteph Green (pilot), and original series stars Beals, Moennig and Hailey.

Mercado is best known as a model with muscular dystrophy and has been praised for her representation of the differently-abled in fashion. She has appeared on E! News and has modeled in campaigns for OlayBumble 100Calvin Klein fragrances, NordstromTargetand Tommy Hilfiger.

On the editorial side, she was featured on the cover of Teen Vogue‘s first digital cover and was in September issues of GlamourCosmopolitanJejune and many others. 

She’s also an active disabilities advocate who has spoken at various summits.

Barbie Ferreira to Star in the HBO Max Film “UNPregnant”

Barbie Ferreirais reporting for BFF duty…

 The 22-year-old Brazilian American actress and model will star in HBO MAX’s adaptation of Jenni Hendriks and Ted Caplan’s novel UNPregnant.

Barbie Ferreira

Ferreira will star opposite Haley Lu Richardson in the film, which will be directed by Rachel Lee Goldenberg.

UNpregnant tells the story of 17-year-old Veronica (Richardson), who never thought she’d want to fail a test—that is, until she finds herself staring at a piece of plastic with two solid pink lines. With a promising college-bound future now disappearing before her eyes, Veronica considers a decision she never imagined she’d have to make. This tough and never-taken-lightly decision leads her on a 900+ mile road trip to New Mexico over three days with her ex-best friend Bailey (Ferreira), where they discover that one of the most important factors in your life is who your friends are.

The film hails from Erik Feig’s Picturestart and Greg Berlanti Productions.

Ferreira most recently starred on HBO’s Zendaya-led drama series Euphoria, as well as appearances on Divorce.

Ferreira starred in the Vice series How to Behave, about etiquette, which earned her a Webby Award for Best Web Personality/Host. She also starred in the Teen Vogue web series Body Party, about body positivity.