Emmanuel Lubezki is using his talents to spread a message of empathy…
The 53-year-old Mexican cinematographer, a three-time Academy Award winner, has partnered with Kind to produce a video for the granola bar company’s new campaign.
Lubezki, of Birdman, Gravity and The Revenant fame, personally interprets the difference between nice and kind through the eyes of volunteers from No More Deaths.
Diverting the focus from the many militia groups on the Mexico-US border, Lubezki’s short, More Than Nice, follows volunteers from the humanitarian group as they walk through the Sonoran Desert leaving jugs of water for migrants attempting to cross.
Their objective is not to encourage nor deter people from crossing, but simply to save lives. Although seemingly small, the group’s actions make a real difference for those in desperate situations facing harsh natural conditions.
“I was struck not just by the incredible courage but also by the tremendous empathy that these volunteers had, going out of their way to protect the well-being of fellow human beings they may never meet,” said Lubezki for Kind’s website.
The issue hits home not only for Lubezki, but also for KIND CEO Daniel Lubetzky – both are Jewish-Mexican immigrants who have used their respective platforms to connect people, expand understanding and strengthen communities.
To learn more about No More Deaths visit: www.nomoredeaths.org KIND is inviting people to share their own take on the difference between nice and kind by submitting a written essay, photo or video.
A panel of judges, made up of entrepreneurs, creatives, journalists and activists will select three winners who will receive $25,000 to donate to the charity of their choice, along with resources, including cash prizes and photography/videography gear to help fund their next creative project.