Bad Bunny to Kick Off Uforia’s Live Music Series with Livestream Concert

Bad Bunny’s going virtual…

The 26-year-old Puerto Rican singer Latin trap and reggaeton singer/rapper and songwriter will perform a livestream concert for Uforia‘s Music Series in celebration of Hispanic Heritage Month


Bad Bunny’s show will be live-streamed on Sunday, September 20 via, and can also be watched on his YouTube channel.

“We are extremely excited to celebrate the richness of Latinx culture during Hispanic Heritage Month with this one-of-a-kind live streaming experience, and also commemorate the Puerto Rico community’s resilience on the third anniversary of Hurricane Maria, in partnership with Verizon” said Jesus Lara, president of radio, Univision. “We are proud to showcase the artistry of Bad Bunny who has had such a profound impact on our culture and the music industry at large.”

Bad Bunny’s performance kicks off the Uforia Music Series’ star-studded livestream concerts, which will air once a month through the end of December.

Additional dates and artist lineups will be announced in the coming weeks.

The Uforia Live livestream concert will start at 6:00 pm EDT/3:00 pm PT.

Sebastian Yatra to Headline Nissan & Univision’s Pre-Latin Grammys “Road to Innovation” Tour

Sebastian Yatra is on the Road again…

The 25-year-old Colombian singer and songwriter will be celebrating his three Latin Grammy nominations with his fans as the headlining act of the 2019 Road to Innovation tour. 

Sebastian Yatra

In its fifth year, Nissan and Univision continue their partnership for the live concert tour that features a series of performances in anticipation of the 20th annual Latin Grammy Awards.

Taking place in eight different U.S. cities, the Road to Innovation tourwill kick off on October 28 in Los Angeles and run until November 12 in Las Vegas. 

The tour will also make pit stops in cities like Miami, Washington, D.C., Chicago and Phoenix, to name a few. 

Yatra will be presenting songs from his latest studio album, Fantasia.

“Nissan is excited to celebrate Latin music’s top artists,” said Allyson Witherspoon, vice president of marketing, communications and media in a press statement. “For the fifth year, we’re partnering with Univision for the Road to Innovation Tour featuring Sebastian Yatra. This eight-city tour is an engaging way to connect with our consumers leading up to the Biggest Night in Latin Music.”  

The tour will not only feature Yatra, but also a complete branded experience that concertgoers can enjoy, including Univision’s first-ever branded Uforia playlist featuring past Road to Innovation tour artists, sponsored by Nissan. 

Previous artists include Karol GReykon and Farruko, to name a few. 

“We are thrilled to once again renew this unique partnership with Nissan. With music being such an important passion point for the Hispanic audience, the Road to Innovation Tour has been the perfect vehicle to reach this valuable consumer,” said Steve Mandala, president of Advertising Sales and Marketing, Univision. “The program showcases Univision’s full suite of marketing capabilities across TV, radio and digital and continues to deliver high-impact results for our client.”

For tickets to the Road to Innovation tourvisit here.

Here are the confirmed dates:

October 28 — Los Angeles, CA @ Avalon Hollywood
October 29 — Phoenix, AZ @ Celebrity Theatre
October 30 — Dallas, TX @ Medusa Dallas
October 31 — Chicago, IL @ House of Blues Chicago
November 4 — Washington, DC @ Echostage
November 5 — Queens, NY @ La Boom
November 6 — Miami, FL @ TBD
November 12 — Las Vegas, NV @ House of Blues Vegas

Jimenez to Oversee Content for Univision’s 67 Radio Stations

Jaime Jimenez is the man in charge at Univision Radio

The Latino media executive will now oversee content for Univision’s 67 radio stations.

Univision Radio

Jimenez, who was promoted from SVP/GM of the company’s Los Angeles stations to EVP of Local Media last August, will also be in charge of Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio.

Jimenez comes to his new post with experience in radio and television, including overseeing both television and radio stations.

Jiménez will based in Los Angeles, reporting to Kevin Cuddihy, president of Univision Local Media.

He replaces Jose Valle, who served as president of Univision Radio since 2011. Valle has been reassigned, named president of political & advocacy sales for the company. He’ll no longer be involved in its radio division.

During his tenure at Univision Radio, Valle was a proponent of leveraging radio efforts with Univision’s other platforms. The number of nationwide radio premieres on the network increased substantially. Valle also launched Univision Radio’s very successful Uforia app, which allows streaming of all its stations from smartphones.