Cash Money Records Signs Luis Armando as First Artist in New Latin Division

Luis Armando is makin’ (cash) money moves…

Cash Money Records has officially announced the creation of a Latin music division with the launch of the Puerto Rican emerging artist.

Luis Armando

Cash Money was founded by brothers Bryan “Birdman” Williams and Ronald “Slim” Williams in 1992. The new Latin division is a joint venture with Taste Music Group and major label support from Republic Records and Universal Music Latin.

“Urban Latin music is taking a similar course as we saw with Hip Hop during the 80s and 90s as it grew, evolved and fought to be accepted in the mainstream,” says Slim.

“It’s not just reggaeton anymore, it’s now evolving its subgenres (such as Latin Trap) and making them popular culture. At Cash Money we saw all that from the start in Hip Hop and we’re excited to adapt our lessons in helping develop Latin talent that also stands grounded in the Hip Hop world from day 1. With the guidance of various long-time Latin music experts such as Carlos Rivas, who is Cash Money’s Latin A&R, as well as our counterparts at Republic and Universal Latin we’re excited to venture into this new space as a label.”

As one of Hip-Hop’s reputable record labels, Cash Money has been home to some of the industry’s biggest names including DrakeLil’ Wayne, and Nicki Minaj. Now, the label believes it can transfer its know-how to the Latin market.

“Slim and Baby have the ability to spot talent like no other, they’ve proven that for many years,” Vernon Brown, Cash Money’s long-time attorney, and business manager, tells Billboard. “There’s a big confidence and commitment behind anything they touch. I think the ability to now bring Latin artists and see the merge is only going to be a positive result for any artist.”

Luis Armando, who was raised in Ohio, is the label’s first-ever recording Latin artist, making his debut with “Chica Mala” in collaboration with reggaeton veteran Ñengo Flow.

“We want our artists to be consistent, talented, and ready to work,” Slim says. “Someone who has that passion and drive and a vision of how great they want to be. If they’ve got that attitude, we’ll give it a shot. We believe in the new talents. Luis Armando is our first, but we’re excited to discover and help develop more talent as we move forward.”

The melodic urban fusions with tropical rhythms heard in “Chica Mala” puts Armando’s fresh musical proposal in the forefront.

Pitizion Named a Latin Artist on the Rise by Billboard

Pitizion isn’t letting the coronavirus pandemic slow her momentum…

The 28-year-old Colombian singer, whose real name is María del Pilar Pérez, started 2020 with a lot of promise, including a music video with Greeicy and touring with Alejandro Sanz as his opening act. 

Pitizion

Despite the pause caused by the global pandemic, Pitizion has kept creating music and getting her name out there, recently being named a Latin Artist of the Rise by Billboard.

Born in the Llanos Region, Pitizion got on the radar with her acting career, making her debut on the popular Nickelodeon Latinoamérica show Grachi. About three years ago, she decided to share her musical talent on social media because her “music never left her room.”

“My passion for music derives from my father’s passing when I was a child,” the now Miami-based artist tells Billboard. “I didn’t know how to express my feelings and my way of doing so was writing lyrics and singing for him.”

Pitizion was ultimately discovered by record producer Andres Saavedra, who not only believed in her project, but also took her music to Universal Music Latin, where she officially signed in early 2019.

“I’ll be honest: I never saw this dream come true. I never imagined myself signing with a record label. I don’t know if that’s good or bad, but I didn’t have a lot of vision back then,” she admits. “It’s incredibly and completely changed my life. The most beautiful part is saying that Universal and Andres have taught me to dream and believe in myself.”

Since joining the Universal family, Pitizion has released her debut single “Ella” on July 5, 2019, dropped an eight-track EP dubbed La Piti, and nabbed collaborations with artists like Greeicy (“No Pasa Nada”) and Rafa Pabon and Big Soto for the remix of “Ella.”

Though she does not like to be boxed in a genre, Piti describes herself as a modern singer-songwriter with pop-urban melodies and hints of rap. Her empowering, witty lyrics and bohemian, global fusions are primarily influenced by artists like Cuban rappers Los Aldeanos, Puerto Rican rapper Rene “Residente” Perez, Spanish artist Bebe and Colombian vallenato stars. 

“I grabbed a little bit of what I heard in life and created my own version,” she concludes.

She’s currently making the rounds with her single “,” which sends a powerful message about self-love and diversity. 

Sanz’s Latest Album Certified Gold…

He only released his latest album less than two months ago, but Alejandro Sanz is already celebrating its success…

The 43-year-old Spanish singer received a gold disc from Universal Music Latin this weekend during a concert at Hollywood’s House of Blues for La musica no se toca, which only came out six weeks ago.

Alejandro Sanz
“This disc makes me really happy because it’s so tough now to get gold or platinum discs since sales have gotten so complicated,” said  Sanz after receiving the honor.

Universal Music Latin chief Victor Gonzalez, general manager Luis Estrada and executive Jesus Lopez presented Sanz with his gold disc.

The album “was going to pay homage to music, especially the great icons that women, music itself and the sentiments conveyed in little stories signify for me within poetry,” said Sanz, the winner of 15 Latin Grammys and three Grammys.

La musica no se toca, which features 13 songs, was released on September 25 for download on websites like Amazon and iTunes.