Tanya Saracho Teams Up with America Ferrera & Gloria Calderón Kellett to Launch DEAR Hollywood to Bring Greater Representation of Latinx Voices

There’s a new project near and DEAR to Tanya Saracho’s heart…

The Mexican-American actress, playwright, dramaturge and screenwriter has teamed up with America Ferrera and Gloria Calderón Kellett joined the Untitled Latinx Project and HARNESS that they respectively co-founded to create DEAR Hollywood.

Tanya Saracho

Saracho, Ferrera and Calderon Kellet, three of the most dynamic creators in Hollywood, brought together two of the most preeminent advocacy organizations to further advance Latinx representation and equity in the industry.

With the acronym standing for Demanding Equal Access and Representation, DEAR Hollywood aims to bring greater representation of Latinx voices, stories, talent and creativity on both sides of the camera and on set and in the corner offices in the film and TV industry.

Planting the flags of equity and education, and set for a soft launch this month, the newly minted organization today unveiled its self-declared, and what should be self-evident, “five pillars”:

  1. No stories about us without us
    2.Greenlight our projects
    3. Represent all aspects of our lives and culture
    4. Put a limit on repeating levels
    5. Hire us for non-Latinx projects

To reach those more than reasonable goals, the plan is that over the next year, DEAR Hollywood will liaison with at least five studios and networks, which means streamers too, to secure a commitment to the pillars above as a pathway to systemic and evolutionary shift in the way the industry sees, treats and works with the Latinx community. A varied community, who, it might be noted, make up a not insignificant portion of the U.S. population, and hence significant consumers of the media industry.

“The entertainment industry has admired the problem of Latinx exclusion for long enough,” Ferrera told Deadline of the impetus behind DEAR Hollywood with the Vida and One Day At a Time EPs. “It is time for all of us to turn our good intentions into real action and build true solutions that empower and resource Latinx storytellers,” the Superstore star added on the last day of Hispanic Heritage Month.

A long-time activist, Ferrera co-founded HARNESS in 2016 with Wilmer Valderrama, and Ryan Piers Williams with the goal of using the power and platform of the big and small screen to foster a more just world.

“The rich talent and multi-dimensional experiences within our community are more than worthy of being reflected in their authenticity and full humanity,” Ferrera noted of the goals of the new group. “There is great opportunity for our entire industry in the genuine empowerment of Latinx creators. I am thrilled and honored that Harness is partnering with Untitled Latinx Project to incubate and launch this incredible creator-led initiative to uplift Latinx communities in the stories we see on screen and hire more Latinx talent throughout the entire film and TV industry.”

“It has been one year since we wrote the letter to Hollywood to kick off this initiative and frankly, we haven’t seen the type of response we had hoped for,” exclaimed ULP leaders Saracho and Calderón Kellett bluntly Friday.

“While announcements of diversity, inclusion and equity programs abound, without intentionality and clearly defined action steps, they have little value,” the showrunning duo added. “We are thrilled to work with Harness and eager to collaborate with industry leaders and partners, so we can all move the needle towards Latine inclusion and representation together.”

As well as Saracho and Calderón Kellett, the 2019 formed ULP’s high profile membership includes Leah Benavides-Rodriguez, Tawnya Benavides-Bhattacharya, Linda Yvette Chávez, Valentina Garza, Jenniffer Gómez, Julia Ahumada Grob, Silvia Olivas, Evangeline Ordaz, Sierra Teller Ornelas, Carolina Paiz, Ilana Peña, Dailyn Rodriguez, Gladys Rodriguez, Lindsey Villarreal, Debby Wolfe and Michal Zebede.

Tanya Saracho Launches Her Own Production Company, Ojalá Productions

Tanya Saracho is launching her own production company…

The Mexican actress, playwright and screenwriter, the mastermind behind Starz’s acclaimed series Vida, has launched Ojalá Productions, her newly created production company.

Tanya Saracho

Sarachohas hired a former executive from Warner Bros.’ content studio Stage 13, Christine Dávila, to help her run it.

Dávila has been hired as Head of Development and Production.

The hire comes a little more than three months after Saracho inked a wide-ranging development deal with UCP that also includes the creation of a lab and incubator program for Latinx voices by the activist former playwright and showrunner.

“It is a dream come true to be able to bring such a talented, energetic and accomplished Latina to help me kick off Ojalá,” Saracho told Deadline from the UK. “With Christine’s impeccable taste, undeniable intellect and boundless spirit, the possibilities are endless for us.”

“I’m grateful and truly invigorated to work with such an undeniable voice as Tanya’s,” Dávila said of the producer-writer. ‘Vidawas a game changer and there is a lot more where that came from. She is intentional and unapologetic, and committed to supporting Latinx talent in all aspects of the industry and in the most inclusive way.”

Besides the work the new company will do and Saracho’s participation in the recently launched Untitled Latinx Project group, Ojalá is a supportive amplifier all its own. Roughly translating to “God willing” and brought to Spain by the Moors, Ojalá is one of former playwright Saracho’s favorite words – which makes perfect sense for a new shingle.

It also dives into Dávila’s strengths not only as a creative executive at Stage 13 most recently, but also in her previous involvement as a member of the programming teams at the Sundance Film Festival, the LA Film Festival and the Morelia International Film Festival.

Directly prior to joining the WB pod and overseeing the likes of the Emmy-wining It’s Bruno!, Dávila laid the foundation for the stateside division of the moveable feast that is Diego Luna and Gael García Bernal’s Ambulante documentary festival.

Since the acclaimed Vidaended its three-season run on Starz this spring, Saracho put on a mask and gloves for protection against COVID-19 and leapt over the Atlantic for a professional sojourn. She’s presently in locked-down London working with musician and Stardust star Johnny Flynn on the Love Story pilot for UCP.

The concept is that the UCP show would focus on a single potentially heartbreaking tale a season, with the first installment centering on longtime Latinx friends who become entangled with the same musician.

Tanya Saracho Among Top TV & Film Creators Demanding More Latinx Representation in Hollywood

Tanya Saracho is calling for more Latinx representation in Hollywood…

The Mexican playwright, screenwriter and actress is among some of the top creators in television and film who are demanding for change when it comes to Latinx representation as Hispanic Heritage Months comes to an end.

Tanya Saracho

In an open letter to Hollywood more than 270 Latinx showrunners, creators, and television and feature writers, including Saracho, Lin-Manuel MirandaGloria Calderon-Kellett, Roberto Aguirre-Sacasa, Steven Canals, John Leguizamo, Linda Yvette-Chavez, Carolina Paiz, Marco Ramirez, Javier Grillo-Marxuach and more are calling for systemic change in the entertainment industry.

The letter begins: “As we come to the end of Hispanic Heritage Month in the midst of a global pandemic and continued racial injustice, many of us in the Latinx community have found it difficult to celebrate. Inspired by the activism of the Black and Indigenous communities, many of whom also identify as Latinx, we stand in solidarity with our fellow Black, Native and Indigenous writers, co-signing their WGAW Open Letters and echoing their demands for systemic change in our industry.”

“As Latinx Showrunners, Creators, TV and Feature Writers, we are incensed by the continued lack of Latinx representation in our industry, especially among the Black and Indigenous members of our community,” the letter continues. “Our stories are important, and our erasure onscreen contributes to the persistent prejudice that prevents real change in this country. This prejudice is not as overt as the one that keeps immigrant children in cages and separates families at the border, or as violent as the racism that is killing our Black, Brown, and Indigenous community members at the hands of police.”

“But when we are onscreen, we’re often relegated to stereotypes or villains. And as a recent​ ​New York Times OpEd​ states, ‘White elites cannot muffle a huge, vibrant community for decades and not expect consequences. For Latinos in the Trump era, these consequences are deadly, from Hurricane Maria to the Walmart shooting in El Paso and the pandemic, as well as soaring hate crimes.’”

The letter points out that the Latinx community makes up 18.3% of the U.S. population but it is not reflected in film and TV. There are only 4.7% feature writers and 8.7% TV writers that are Latinx. As Latinx writers move up to Showrunner level, the stats only get more dismal. “By refusing to tell our stories AND by refusing to put us in charge of telling them — Hollywood power brokers are complicit in our exclusion,” the letter remarks.

This is even further supported by a recent study from CAA and Parrot Analytics, which shows that even though television shows are a lot more diverse than they were three years ago, not all racial and ethnic groups were equally well represented in scripted debuts. Latinos and Hispanics remain significantly underrepresented despite being one of the fastest-growing demographics in the country.

While there are shows like One Day At A Time that having managed to get multiple season orders, there have been other Latino-fronted shows in the past years, like The Baker and the Beauty and United We Fall — that have been canceled before getting the chance to find their footing beyond one season.

The letter can be summarized with three words included heavily throughout: “We are tired.”

The open letter does not mince words with the demands and draws out exactly what needs to be done including creating stories for and about the Latinx community by Latinx creators; greenlighting Latinx-fronted projects; respecting all aspects and intersections of the Latinx cultural representation; and hiring Latinx creators for non-Latinx projects.

The letter, which was posted on social channels with the hashtag #EndLatinXclusion, closes with “Stories are powerful. Stories change the world. Let’s get on the right side of history so we can continue to create needed change and tell captivating stories together.”

This initiative was launched by the Untitled Latinx Project (ULP) founded by Saracho. It’s an all-Latina advocacy group formed to increase representation of Latinx created stories for television. The goal of this call to action was uniting the professional community of Latinx writers, creators and showrunners.

Read the letter in full here.