Jennifer Lopez’s Music Sees Significant Sales Gain Following Her Performance at the MTV Video Music Awards

Jennifer Lopez is making dinero after the MTV VMAs

The 2018 MTV Video Music Awards yielded significant sales gains for the songs performed on the August 20 broadcast, according to Nielsen Music, including the music of the 49-year-old Puerto Rican superstar.

Jennifer Lopez

In the week ending August 23, the collected tunes performed on the show — excluding recently released tracks — earned a 41 percent sales gain in download sales in the U.S., rising to 112,000 sold (up from 79,000 in the frame ending Aug. 16).

JLo was a big winner, courtesy of her 10-minute medley of hits. The recipient of the Michael Jackson Video Vanguard Award (as well as Best Collaboration for “Dinero,” featuring DJ Khaled and Cardi B) treated the audience to a lavish 12-song performance. The dozen tunes collectively earned a 150 percent sales increase (rising to 13,000 sold – up from 5,000).

Some of the new and developing acts that MTV showcased during the broadcast in shorter performances (as part of their Push Artist to Watch performance slots) also cashed in. Jessie Reyez’s “Apple Juice” scored a 753 percent sales gain, climbing to a little more than a 1,000 sold (up from a negligible figure), Hayley Kiyoko’s “Curious” jumped 181 percent (to a little less than 1,000) and Bazzi’s “Beautiful” bounced up 27 percent (to 5,000).

Camila Cabello Takes Home Top Prizes at the MTV Video Music Awards

Camila Cabello is Havana moment…

The 21-year-old Cuban and Mexican singer was the night’s big winner at the 2018 MTV Video Music Awards, taking home the top prizes of the night… Video of the Year and Artist of the Year.

Camila Cabello

Cabello won the Video of the Year award for the official clip to her Billboard Hot 100 chart-topping single, “Havana.” She’s only the second Latin artist to win the coveted Video of the Year prize, behind Christina Aguilera, who won the award in 2001 for her “Lady Marmalade” collaboration with Lil’ Kim, Mýa and P!nk (featuring Missy Elliott).

With the wins, Cabello, who’d previously earned four Moon Men as a member of Fifth Harmony, claimed her first two trophies as a solo artist.

But Cabello wasn’t the only Latin artist to win…

Cardi B, who entered the night with a leading 10 nominations, picked up three Moon Men—the first of her career.

The 25-year Dominican American rap sensation was named Best New Artist. She also picked up the award for Song of the Summer for “I Like It,” her chart-topping collaboration with J Balvin and Bad Bunny, as well as Best Collaboration for her single with Jennifer Lopez, “Dinero.”

J Balvin took home his first Moon Man as well…

In addition to his shared prize with Cardi B for Song of the Summer, the 33-year-old Colombian singer took home the trophy for Best Latin Video for his collaboration with Willy William, “Mi Gente.”

Meanwhile, JLo, already a winner with Cardi B, was honored with the Video Vanguard Award and delivered a high octane performance of her current and past hits to remind us that she’s still Jenny from the Block.

Here’s the full list of winners:

Video of the Year
 Camila Cabello ft. Young Thug – “Havana”
Best Video With a Message Childish Gambino – “This Is America”
Best Collaboration
 Jennifer Lopez ft. DJ Khaled & Cardi B – “Dinero”
Best New Artist
 Cardi B
Artist of the Year
 Camila Cabello
Best Rock Video
 Imagine Dragons – “Whatever It Takes”
Best Dance Video 
Avicii ft. Rita Ora – “Lonely Together”
Best Latin Video J Balvin, Willy William – “Mi Gente”
Song of the Year
 Post Malone ft. 21 Savage – “Rockstar”
Best Direction
 Childish Gambino – “This Is America”, Directed by Hiro Murai
Best Art Direction
 The Carters – “APES**T”, Art Direction by Jan Houlevigue
Best Visual Effects 
Kendrick Lamar & SZA – “All The Stars”, Visual Effects by Loris Paillier for BUF Paris
Best Editing
 N.E.R.D & Rihanna – “Lemon”, Editing by Taylor Ward
Best Cinematography The Carters – “APES**T”, Cinematography by Benoit Debie
Best Choreography Childish Gambino – “This Is America”, Choreography by Sherrie Silver
Best Pop Video
 Ariana Grande – “No Tears Left To Cry”
Best Hip Hop Video
 Nicki Minaj – “Chun Li”
Push Artist of the Year
 Hayley Kiyoko
Song of Summer
 Cardi B, Bad Bunny & J Balvin – “I Like It”