Rosalia Partners with MAC Cosmetics to Launch New Fiery-Red MAC Viva Glam Lipstick Shade

Rosalia’s throwing a little shade your way…

The 26-year-old Spanish Grammy-winning singer-songwriter has teamed up with MAC Cosmetics to launch VG26, the makeup company’s all-new, limited-edition, fiery-red MAC Viva Glam lipstick shade.

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Influenced by flamenco, urban rhythms, electronic beats — and a feminist ethos — MAC says Rosalia embodies passion, courage and originality that inspires us and her fans across the world.

“The incredible charisma, energy and strength of Rosalía is the perfect incarnation of this vibrant, saturated red,” says director of makeup artistry Baltasar González Pinel. “Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”

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“It’s an honor to be the face of Viva Glam 26 and to champion a cause that is inclusive, supports individuality and gives back 100%,” says Rosalía of becoming the brand’s newest MACtivist.

Since 1994, MAC Viva Glam has raised more than $500,000,000 globally. Every cent of the selling price of MAC’s Viva Glam lipstick is donated to the MAC Viva Glam Fund, supporting healthy futures and equal rights for all.

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“We are beyond proud to join forces with the incomparable Rosalía, who will elevate

the MAC Viva Glam campaign to new levels this year. Aside from her epic voice

and coveted style, Rosalía is deeply committed to improving the lives of people living with HIV/AIDS around the globe, especially those most vulnerable, including women, girls and the LGBTQIA+ community,” says John Demsey, chairman of the MAC Viva Glam Fund & executive group president, The Estée Lauder Companies Inc.

VG26 has a suggested retail price of $19. It’ll be available in North America on September 24 at select MAC locations and online at

First Look: Martin’s New M.A.C. Viva Glam Ad

Ricky Martin isn’t just an international singing sensation, he’s now officially a M.A.C. daddy…

The 39-year-old Puerto Rican heartthrob appears in the cosmetic company’s 2012 Viva Glam campaign with rap-sensation Nicki Minaj.

Ricky Martin Nicki Minaj

M.A.C. released an oh-so-colorful image for the campaign on the company’s Facebook page, which features Martin and Minaj. Shot by noted photographer David LaChapelle, the image shows Martin holding a supersized Viva Glam lipstick above his head while Minaj sits perched atop a motorcycle.

Ricky Martin Nicki Minaj MAC Ad

M.A.C. has said “every cent of Ricky and Nicki’s Viva Glam products, on-counter February 2012, goes to support the M·A·C AIDS Fund.”

Martin and Minaj are the latest celebrities to represent the line. Previous spokespeople include Fergie, Christina Aguilera and Lady Gaga.

Meanwhile, Olympic figure skater Johnny Weir was also announced as a new face of the brand in June.

To date, the M.A.C AIDS Fund has raised more than $224 million exclusively through the sale of its Viva Glam lip products, with 100 percent of the sale price going to fight HIV/AIDS.