Amazon Music Launches Amazon Music LAT!N Hub, Featuring Exclusive Music, Videos & More From Artists Like Natanael Cano

Natanael Cano has found a new connection

Amazon Music is putting a big focus on Latin music with the launch of “Amazon Music LAT!N,” featuring the 19-year-old Mexican singer in a new editorial video series, Género101,

Natanael Cano

The Latin music brand features a broad umbrella that includes over 100 new and revamped playlists, an emerging artist program, merchandise, video and multiple catalog programs among many other initiatives.

Using the tagline “La Musica que nos conecta” — a reference to the fact that Latinos come from many countries and cultures but are connected by music and language — the LAT!N hub, which includes music in Spanish and Portuguese, will live within Amazon at amazon.com/latinmusic.

It seeks to establish Amazon as a major player in Latin music streaming and content, as well as retail.

“The big differentiator [with other streaming services] is the ability to work cross functionally with the other Amazon verticals and services like Twitch and Prime Video,” explains Rocío Guerrero, who assumed the newly created position of global head of Latin music at Amazon in January.

“We can do things 360. It’s unparalleled and it will live within the Amazon.com ecosystem.”

Prior to Guerrero’s arrival, Amazon Music had been relatively perfunctory with its approach to Latin music, offering playlists and a big catalog but little else. Latin content was hardly ever marketed  The launch of LAT!N marks a major investment and commitment to the music.

“What they want is to expand with even more audiences and fans and engage them with Latin music,” Guerrero says. A major thrust is positioning Amazon as a destination that focuses not only on reggaetón and urban music, which dominate the major Latin playlists around the world, but on all genres of Latin music, aiming for Amazon’s “broader” — as Guerrero calls it — audience, including older listeners.

“For instance, genres like bachata, salsa and Regional Mexican are big in Amazon Music,” she says. “We have a spotlight now. And we can shine a light on all the genres of Latin music.”

Guerrero came to Amazon from Warner Music Latin, but previously spent years overseeing U.S. Latin content in Spotify. Since joining Amazon in late 2019 she has expanded the Latin music global team, hiring Ana Martinez as label relations and Cristina Martin to head marketing for Latin music global and retaining Amaya Mendizabal as senior music curator.

After planning for the first half of the year, the official LAT!N kickoff features an original, acoustic version of Maluma’s global hit “Hawái.” It will be followed by exclusive weekly releases of new renditions by Karol G, Christian Nodal and Romeo Santos during Hispanic Heritage Month, with more planned moving forward.

At the same time, a catalog program called “Raices” will kick off with a spotlight on Marc Anthony that includes a mini documentary shot in his home, and will highlight Latin catalog content on a monthly basis. Likewise, an emerging artist program, “Rompe,” which is similar to Amazon’s “Breakthrough” program in the U.K., will highlight a local emerging artist every month, beginning with Colombia’s Las Villa and Interscope artist Nobeat.

New content will go beyond music to include five new editorial video series, available in English and Spanish. The first, Género101, will highlight different sub-genres of Latin music, beginning with an episode on corridos tumbaos explained by Natanael Cano. An Alexa component is also in development that will allow listeners to ask their virtual assistant questions and get replies in different artists’ voices.

The core of LAT!N, of course, will continue to be playlists — now expanded to 100 — including Latin global hits playlist Platino (formerly titled Fuego Latino), new music playlist Hoy, and a Clásicos playlist that features classics for each genre. Says Guerrero: “We cannot commit to just one audience only.”

Anitta Signs Recording Deal with Warner Records

Anitta is ready to breakthrough in the United States…

The 27-year-old Brazilian singer, a massive star in Latin America, has signed a recording contract with Warner Records. And she’s eyeing the release of a multilingual debut, to be produced by Ryan Tedder, in the U.S. later this year. 

Anitta

Anitta fuses elements of reggaetón, bossa nova, R&B, hip-hop, EDM and funk carioca to create her own unique musical blend. 

She’s previously collaborated with the likes of Miley CyrusBecky GJ BalvinKaty PerryDavid Guetta and P. Diddy.

Already a star in her native Brazil — where Anitta is the most streamed artist — and beyond, Anitta’s digital profile includes 47 million Instagram followers, nearly 5 billion YouTube views, in addition to more than 14 million YouTube subscribers, and 6.5 billion cumulative Spotif ystreams. 

She has been nominated for five Latin Grammys and has won 6 MTV EMAs. She was set to perform at Coachellaand Rock In Riothis year before the COVID-19pandemic caused the cancellation of both.

“I’m so excited to join the U.S. Warner Records team,” said Anitta, who is based in Rio de Janeiro. “It’s the most important moment in my career. Now, I can show more about my art and culture to the world internationally. I can’t wait for everyone to hear all the new music I’ve been working on, which will be a fresh blend of both Spanish and English.”

“We’re thrilled to partner with the global Warner Music Latin team to bring Anitta’s incredible music to the U.S. and beyond. Anitta is truly unlike any artist we’ve ever experienced,” said Aaron Bay-Schuck and Tom Corson, co-chairmen of Warner Records. “ She’s not only an extraordinary musical talent, but is a blazing creative force, an electrifying performer and a true cultural phenomenon.”

Sofia Reyes Joins Voices with Anitta & Rita Ora for New Single “R.I.P.”

Sofia Reyesis putting the BS to rest…

The 23-year-old Mexican singer-songwriter has joined voices with Anitta and Rita Ora for the trilingual track, “R.I.P.

Sofia Reyes, Anitta, Rita Ora

The new song follows Reyes’ 2018 one-off single “1,2,3,” which featured Jason Deruloand De La Ghetto.

Kicked off with a cumbia shuffle and infectious hook, the Fliptones-produced song shrugs off negative vibes in English, Spanish and Portuguese. 

“R.I.P. to the bullshit/Brush it off like Cool Whip,” recommends Reyes, who maneuvers a Catholic cross into a dance move. 

Shot in Los Angeles, the sumptuous video, directed by Eif Rivera, sees the international trifecta strut their troubles away amid a lush jungle refuge.

“We all need to be encouraged to walk away from all the bullshit that’s holding us back,” said Reyes in a press release. “It was also incredibly empowering for me to work with these two super women. I loved that we got to mix all of our cultures up with one message that we can all agree on.”

“R.I.P. to boring people, to wasting time!” adds Anitta, who suffused the song with her native Portuguese.

Signed at 16 to D’León Records— Prince Royce’s label under Warner Music Latina— Reyes released her full-length debut, Louder!in 2017. 

She is currently working on new music.

Anitta Releases Two “Spotify Singles”

Anitta is making Spotify history…

The 25-year-old Brazilian singer-songwriter has become the first Brazilian artist to release “Spotify Singles,” releasing two songs that were recorded at Spotify’s studios in New York City.

Anitta

One of the tracks is an acoustic version of her recent single “Veneno,” the other is a sensual, fierce cover of Ariana Grande’s chart-topping track “Thank U, Next.”

“I loved the invitation,” Anitta wrote on Instagram. “Go check it out, people. I have not stopped listening since I recorded it.” 

In addition to her Spotify session, an Anitta collaboration with Brazilian artist MC Kevinhois on the way, according to Billboard.

The single, according to Warner Music Latin, is an all-Portuguese funk/pop track called “Terremoto.” 

The upcoming music video, directed by João Papa, who also directed the three music videos for her SOLO EP, is a remake of Sean Paul’s “I’m Still in Love.”

Mana Speaks Out Against Donald Trump’s Verbal Attack on Mexican Immigrants

Mana isn’t afraid to trump Donald Trump when it comes to his negative comments against Mexicans…

The Mexican pop rock group, comprised of vocalist/guitarist Fher Olvera, drummer Alex González, guitarist Sergio Vallín, and bassist Juan Calleros defended the dignity of Mexican immigrants following Donald Trump’s verbal attack against the community during his presidential campaign speech.

Mana
“There is a person named Donald Trump who made very violent statements, full of hate against Mexicans and Latin Americans; called them rapists, criminals, drug traffickers, and that they were rubbish,” said Olvera at a press conference preceding the concert for the Cama Incendiada tour at the Staples Center in Los Angeles.

Olvera and his bandmates reacted to Trump’s accusations after the sound test of their performance on Thursday in Los Angeles.

Cama Incendiada is the group’s latest album, whose runaway success got them a platinum disc from the label Warner Music Latin.

“It makes me sad because Mexicans have come to help build this country and it is sad that someone with so much hatred in his heart has a microphone to say these things,” he said about the statements made by Trump, after he announced his presidential nomination for the Republican Party on Tuesday.

He added such hatred was last seen in German and Nazi films and demonstrated “an excessive xenophobia.”

“We are very angry with Trump, because many Latinos are construction workers who have helped build his buildings and he is forgetting that they are the ones working hard to build the United States,” Gonzalez said
Mana was created in 1986 and has won 4 Grammys, 11 Latin Grammys and 14 Billboard Latin Music Awards among others.